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Sales & Marketing

Best Field sales & SFA software in India (2026)

Field sales software, also called sales force automation (SFA), helps companies manage salespeople who visit customers, retailers or distributors. It plans routes and beats, checks in visits with GPS, captures orders and collections, and reports field performance in real time — common in FMCG, pharma, building materials and consumer durables.

10 products compared10 made in India1 with a free plan
NeeN AI CRM logo

9ance India Private Limited

4.5App Advisor rating

AI CRM with voice conversations, WhatsApp CRM, tele-calling and field sales tools for Indian businesses

AI poweredMade in IndiaFree plan

Starts at

₹799/mo

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SalesTrendz logo

SalesTrendz

4.3App Advisor rating

Sales force automation and distribution management system for FMCG brands and their distributors.

Made in IndiaBest value

Starts at

₹249/mo

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Field Force Connect logo

Nimap Infotech

4.2App Advisor rating

Field sales app with real-time GPS tracking, geo-fenced attendance, lead management, order capture and expense claims.

Made in IndiaMobile app

Starts at

On request

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Edistera logo

Edistera Pvt Ltd

4.1App Advisor rating

B2B commerce and field sales platform with CRM and GST billing for wholesale distributors.

Made in IndiaGST ready

Starts at

On request

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1Channel logo

1Channel

4.1App Advisor rating

Channel-tech platform with sales force automation, distributor management and channel and influencer loyalty software.

Made in India

Starts at

On request

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Basiq360 logo

Basiq360

4.1App Advisor rating

Business process automation suite covering loyalty management, sales force automation and dealer/distributor management.

Made in India

Starts at

On request

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Heera Software logo

Heera Software

4.1App Advisor rating

Distribution management and sales force automation with retailer apps and incentive automation.

Made in India

Starts at

On request

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MAssist logo

Innthink Technologies Pvt Ltd

4.1App Advisor rating

Field sales and distribution management platform covering SFA, DMS, schemes and secondary sales.

Made in India

Starts at

On request

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SalesPort logo

Sort String Solutions LLP

4.1App Advisor rating

Distributor management system and sales force automation for dairy, FMCG and agri businesses.

Made in India

Starts at

On request

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EzeOne logo

EzeOne Technologies

4.1App Advisor rating

Cloud platform for manufacturers covering loyalty and rewards, sales force automation and dealer management.

Made in India

Starts at

On request

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Ordered by App Advisor rating. Nothing here is paid placement — see how we rate software.

How to choose field sales & sfa software

Test the mobile app offline in low-network areas.

Check distributor and order integrations with your ERP.

Confirm GPS tracking policies with your team.

What to look for

  • Beat and route planning
  • GPS check-in and visit tracking
  • Order booking and catalogue
  • Collections and payment tracking
  • Distributor and retailer management
  • Expense claims and attendance
  • Real-time field reports

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Field sales & SFA software — frequently asked questions

What is sales force automation (SFA)?+

Software that manages field sales teams — planning visits, tracking check-ins, booking orders and reporting performance — usually through a mobile app.

Related categories

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