Free search performance and indexing reports.
Free
Starts at
Free
Sales & Marketing
Best SEO tools in India (2026)
SEO tools research keywords, track rankings, audit technical issues and analyse competitors' backlinks. A few suites dominate globally, and several cheaper products cover the same essentials for small agencies and businesses.
79 products compared3 made in India36 with a free plan
Top rated here
1Google Search Console
Free search performance and indexing reports.
Free
Rank Math
WordPress SEO plugin built in India.
Free plan
Semrush
All-in-one SEO, content and competitive research suite.
Free plan
Google Keyword Planner
Free keyword data from Google Ads.
Free
Google Trends
Search interest trends over time.
Free
View
WordPress SEO plugin built in India.
Made in IndiaFree plan
Starts at
Free plan
All-in-one SEO, content and competitive research suite.
RecommendedFree plan
Starts at
Free plan
Free keyword data from Google Ads.
Free
Starts at
Free
Search interest trends over time.
Free
Starts at
Free
Affordable keyword and site audit tool.
Free plan
Starts at
Free plan
Desktop website crawler for technical SEO.
Free plan
Starts at
Free plan
WordPress SEO plugin.
Free plan
Starts at
Free plan
SEO toolset with domain authority metrics.
Recommended
Starts at
₹4,000/mo
The most installed WordPress SEO plugin.
Free plan
Starts at
Free plan
Website traffic and market intelligence.
Free plan
Starts at
Free plan
AI content planning and optimisation.
AI poweredFree plan
Starts at
Free plan
Backlink analysis and keyword research.
Recommended
Starts at
₹8,000/mo
Free local listing on Google Search and Maps.
Free
Starts at
Free
Rank tracking and SEO audits.
Starts at
₹4,000/mo
WordPress SEO plugin.
Free plan
Starts at
Free plan
AI SEO writing built in India.
AI poweredMade in IndiaFree plan
Starts at
Free plan
Competitor keyword and PPC research.
Starts at
₹3,000/mo
Backlink index and trust flow metrics.
Starts at
₹4,000/mo
Question-based keyword ideas.
Free plan
Starts at
Free plan
Free page performance testing.
Free
Starts at
Free
Website auditing tool.
Starts at
₹1,200/mo
Content optimisation for search.
Starts at
₹7,500/mo
Content optimisation platform.
Starts at
₹15,000/mo
Ordered by App Advisor rating. Nothing here is paid placement — see how we rate software.
How to choose seo tools
Start with Google Search Console — it is free and answers most questions for a single site.
Pay for a suite only when you manage several sites or need competitor and backlink data.
Check whether the tool has reliable India-specific volumes; some extrapolate from US data.
What to look for
- ✓ Keyword research with volume and difficulty
- ✓ Rank tracking by location and device
- ✓ Technical site audits
- ✓ Backlink analysis and outreach
- ✓ Competitor gap analysis
- ✓ Content optimisation
- ✓ Local SEO and Google Business Profile
- ✓ Reporting for clients
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SEO tools — frequently asked questions
Which SEO tool is best for beginners?+
Google Search Console plus a free keyword tool covers the basics. Ubersuggest, Semrush and Ahrefs are the usual next step when you need competitor analysis.
Related categories
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