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Block

Oakland, California Founded 2009 8 products

Official website
Products
8
Categories
9
Free plans
7
Guides
0

About Block

Block, Inc., formerly Square, Inc., is a US financial technology company co-founded in 2009 by Jack Dorsey and Jim McKelvey. It builds tools for sellers and individuals. Its two reportable segments are Square, which serves merchants, and Cash App, which serves consumers. It also owns Afterpay (buy now, pay later), TIDAL and the bitcoin-focused Proto and Bitkey products.

Square offers point-of-sale software and hardware, payment processing, online stores, invoicing, payroll, appointments and business banking, mainly in the United States, Canada, the UK, Australia, Japan, Ireland, France and Spain. Square payment processing is not offered in India, so its relevance to Indian businesses lies mainly in comparisons and its open-source tools.

Square charges published per-transaction processing fees that differ by country, with optional paid software subscriptions such as Square for Retail and Square for Restaurants and hardware sold separately. Cash App earns revenue from instant transfers, the Cash App Card, bitcoin sales and Afterpay.

Block's 10-K says it has adopted a distributed work model and does not designate a headquarters. It lists an Oakland, California office at 1955 Broadway as its principal executive office. Jack Dorsey is Block Head and Chairman. The 10-K reported just over 10,200 full-time employees at the end of 2025, and in early 2026 the company announced cuts that would bring headcount below 6,000. Block trades on the New York Stock Exchange under the ticker XYZ, having changed from SQ in 2025. The company was renamed from Square to Block in December 2021 to reflect its broader range of businesses beyond merchant payments. Cash App reported 59 million monthly transacting users in the US at the end of 2025.

Key facts

Legal name
Block, Inc.
Headquarters
Oakland, California, United States
Founded
2009
Founders
Jack Dorsey and Jim McKelvey
Ownership
Publicly listed (NYSE: XYZ)
Made in India
No
Products listed
8
Platforms
Web
Deployment
Cloud
Official website
squareup.com

Block products compared

Categories Block competes in

Leadership & history

Leadership

  • Jack DorseyBlock Head & Chairman

Timeline

  1. 2009 Square founded
  2. 2013 Cash App launched
  3. 2015 Listed on the NYSE
  4. 2021 Renamed Block, Inc.
  5. 2022 Completed Afterpay acquisition
  6. 2026 Announced workforce reduction to under 6,000

Alternatives to Block

Top-ranked products from other companies in the same categories.

Block FAQs

Is Square available in India?

No. Square payment processing is not offered in India.

Where is Block headquartered?

Block does not designate a headquarters. Its principal executive office is in Oakland, California.

Who leads Block?

Co-founder Jack Dorsey, who is Block Head and Chairman.

What is Block's stock ticker?

XYZ on the NYSE.

What does Block do?

Block makes e-commerce platforms & website builders, website builders & cms, invoicing software and inventory software. Its products listed on App Advisor are Square Online (Online store from Square), Weebly (Website builder with e-commerce), Square Invoices (Invoicing and payment collection with the Square ecosystem), Square for Retail Inventory (Inventory in Square for Retail), Square POS (Free POS with payments) and Square Appointments (Scheduling with payments).

How much does Block cost?

Square Online: Free plan; Weebly: Free plan; Square Invoices: Free plan; Square for Retail Inventory: Free plan; Square POS: Free plan; Square Appointments: Free plan; Square for Restaurants: Free plan; Square Payroll: ₹2,800/mo. These are the starting prices on App Advisor's listings — confirm on Block's official pricing page before you buy.

Does Block have a free plan?

Yes. Square Online, Weebly, Square Invoices, Square for Retail Inventory, Square POS, Square Appointments and Square for Restaurants offer a free plan or free tier.

What are the best alternatives to Block?

Popular alternatives in the same categories include Swiggy Minis by Swiggy, Instamojo Store by Instamojo, Dukaan by Dukaan, Zoho Commerce by Zoho Corporation and Shoopy by Shoopy.

Company details researched from official sources, last updated 2026-09-14: [1], [2], [3], [4].

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