Instamojo

by Instamojo · Bengaluru, Karnataka · Since 2012

Payment links, online store and invoicing for small Indian businesses.

Invoicing software E-commerce platforms & website buildersMade in IndiaFree plan

Starting price: ₹0/year · 2% + ₹3 on payment links; Transaction fees + 18% GST
Free trial / plan: Free plan; Lite store, Basic Smart Pages and Quick payment links at ₹0
Deployment: Cloud; Web
App Advisor rating: 4.7; transparency & India fit

What is Instamojo?

Instamojo is an Indian D2C commerce platform. It offers online stores, Smart Pages (landing pages), payment links, a payment gateway, domains, shipping integration and a mobile app. Instamojo says over 20 lakh small businesses use it.

Instamojo charges both plan fees and per-transaction fees. The Online Store Lite plan costs ₹0/year at 5% + ₹3 per transaction, and Growth costs ₹14,999/year at 2% + ₹3. Free Quick payment links carry 2% + ₹3 per transaction, and 18% GST applies on transaction fees.

What works well

+₹0 entry plans for stores, Smart Pages and payment links
+Published transaction fees
+14-day money-back guarantee on plans
+100+ payment modes
+Growth plan includes a free domain worth up to ₹1,000

What to watch out for

−5% + ₹3 fee on free and Starter store plans is high
−Digital products cost more (10% + ₹3 on Lite/Starter)
−18% GST added on transaction fees
−Standard payouts on a transaction + 3 days basis

Best suited for: Small sellers starting an online store with no upfront fee · Creators collecting payments via links

AI analysis of Instamojo

Analysing Instamojo — pricing, features, reviews and alternatives…

Generated by App Advisor's native engine from this listing's verified data — not a paid placement.

Instamojo features

Researched from Instamojo's official product pages · updated September 2026.

Commerce

Online store with themes
Smart Pages landing pages
Domains
Shipping integration
Analytics and CRM

Payments

Payment gateway
Payment links
100+ payment modes

Instamojo pricing (INR)

Source

Every edition as published by the vendor. Prices exclude GST unless stated. Full Instamojo pricing breakdown

Online Store Lite

₹0/year

Free

5% + ₹3 per transaction
10% + ₹3 on digital products

Online Store Starter

₹6,999/year

Billed annually

5% + ₹3 per transaction
10% + ₹3 on digital products

Online Store Growth

₹14,999/year

Or ₹2,999/month

2% + ₹3 per transaction
5% + ₹3 on digital products
Free domain worth up to ₹1,000

Do-It-For-Me

Price on request

Contact sales

Store built for you

Other pricing options & add-ons

Smart Pages Basic
5% + ₹3 per transaction
₹0/year
Smart Pages Pro
2% + ₹3 per transaction
₹12,999/year (₹2,499/month)
Payment Links Quick
2% + ₹3 per transaction
₹0/year
Payment Links Smart
2% + ₹3 per transaction
₹4,999/year (₹1,499/month)

• 18% GST charged on transaction fees
• Payouts on a transaction + 3 days basis; faster options available
• 14-day money-back guarantee

Buying for a team? App Advisor can get you a volume quote and any partner discount available.

Integrations, security & India

Trust, compliance & who uses Instamojo

Customers named by the vendor

Over 20 lakh small businesses (vendor claim)

Is Instamojo the best choice for you?

Best choice if you are…

Small sellers starting an online store with no upfront fee
Creators collecting payments via links

Look elsewhere if you are…

High-volume merchants wanting negotiated gateway rates — compare Razorpay or Cashfree

Still comparing? Get an unbiased shortlist and demos arranged for free.

Sources (2) · updated September 2026

Instamojo screenshots

Specifications

Category: Invoicing software, E-commerce platforms & website builders
Vendor: Instamojo
Headquarters: Bengaluru, Karnataka
Founded: 2012
Pricing model: Freemium
Starting price: Free plan
Deployment: Cloud
Platforms: Web
Best for: Startup, Small business, SMB
Made in India: Yes

Free plan

View

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Compare all Instamojo alternatives with pricing →

Instamojo — frequently asked questions

What are Instamojo payment gateway charges?+

Payment links cost 2% + ₹3 per transaction. Store sales cost 5% + ₹3 on the Lite and Starter plans and 2% + ₹3 on Growth. Digital products cost more, and 18% GST applies on fees.

Is Instamojo free?+

The Online Store Lite, Smart Pages Basic and Quick payment link plans cost ₹0 a year, but transaction fees still apply.

What is the Instamojo Growth plan price?+

₹14,999 a year or ₹2,999 a month, with a 2% + ₹3 transaction fee.

When does Instamojo settle payouts?+

Standard payouts are made on a transaction + 3 days basis, and faster options are available.

Does Instamojo charge GST on fees?+

Yes. 18% GST is charged on transaction fees.

Can I get a refund on an Instamojo plan?+

Instamojo offers a 14-day money-back guarantee on plans.

Is there a free payment gateway in India?+

Instamojo has no-fee plans, but every sale still carries a transaction fee (2% + ₹3 on payment links). Gateways usually charge per transaction even when the plan itself is free.

What is Instamojo?+

Instamojo is invoicing software by Instamojo, an Indian company from Bengaluru. Payment links, online store and invoicing for small Indian businesses.

How much does Instamojo cost?+

Instamojo has a free plan. Check the vendor's pricing page for current plans.

Does Instamojo offer a free trial or free plan?+

Yes — Instamojo offers a free plan you can start with.

Is Instamojo made in India?+

Yes. Instamojo is built by Instamojo, headquartered in Bengaluru, Karnataka.

Who is Instamojo best suited for?+

Instamojo suits startup, small business, smb buyers looking for invoicing software with e-commerce platforms & website builders.

What are the best alternatives to Instamojo?+

Popular alternatives in invoicing software include Zoho Invoice Generator, Razorpay Invoices, PayPal Invoicing. Use App Advisor's compare tool to see them side by side.

How is Instamojo deployed?+

Instamojo is available as a cloud (SaaS) product, with web access.