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Sales & Marketing · WhatsApp automation

Best whatsApp marketing software in India (2026)

WhatsApp marketing software sits inside WhatsApp automation, so the shortlist below is drawn from that catalogue and ranked for Indian buyers.

93 products compared62 made in India28 with a free planfrom ₹417/mo

WhatsApp marketing software products

AiSensy logo

AiSensy

4.8App Advisor rating

WhatsApp Business API platform with broadcasts, chatbots and click-to-WhatsApp ads.

RecommendedFeaturedTrending

Starts at

Free plan

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Gupshup logo

Gupshup

4.7App Advisor rating

Conversational messaging across SMS, WhatsApp and RCS.

Made in India

Starts at

Pay as you go

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Zoho SalesIQ WhatsApp logo

Zoho Corporation

4.7App Advisor rating

WhatsApp channel inside Zoho SalesIQ.

Made in IndiaFree plan

Starts at

Free plan

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MSG91 logo

Walkover Web Solutions

4.7App Advisor rating

SMS, OTP, email and WhatsApp APIs built in Indore.

RecommendedMade in India

Starts at

Pay as you go

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Reelo Loyalty logo

Reelo

4.7App Advisor rating

Loyalty and WhatsApp marketing for restaurants and retail.

RecommendedTrendingMade in India

Starts at

Free plan

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Freshchat WhatsApp logo

Freshworks

4.7App Advisor rating

WhatsApp messaging in Freshchat.

Made in IndiaFree plan

Starts at

Free plan

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Wow! Momo logo

Wow Momo Foods Pvt. Ltd

4.7App Advisor rating

Quick-service momo chain with hundreds of outlets, ordering via its own site, WhatsApp and delivery apps.

RecommendedMade in IndiaFree

Starts at

Free

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Bill Free logo

Bill Free

4.7App Advisor rating

Retail billing with WhatsApp bill delivery and customer engagement.

Made in IndiaFree plan

Starts at

Free plan

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Gupshup WhatsApp logo

Gupshup

4.7App Advisor rating

WhatsApp Business API at scale.

Made in India

Starts at

Pay as you go

View
Gallabox logo

Gallabox

4.6App Advisor rating

WhatsApp shared inbox and no-code chatbots for sales teams.

RecommendedFeaturedTrending

Starts at

₹2,399/mo

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Interakt logo

Haptik (Jio)

4.6App Advisor rating

WhatsApp Business API for SMBs and D2C brands.

FeaturedTrendingMade in India

Starts at

₹2,757/mo

View
Zonka Feedback logo

Zonka Technologies

4.6App Advisor rating

Feedback surveys with WhatsApp and kiosk modes, built in India.

Made in India

Starts at

₹2,000/mo

View
Chatwoot logo

Chatwoot

4.6App Advisor rating

Open-source customer engagement with WhatsApp built in Bengaluru.

Made in IndiaFree planOpen source

Starts at

Free plan

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Brevo logo

Brevo (Sendinblue)

4.6App Advisor rating

Email, SMS, WhatsApp and CRM with a generous free tier.

Free plan

Starts at

Free plan

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Zoko logo

Zoko

4.6App Advisor rating

WhatsApp commerce and support for Shopify brands.

TrendingMade in India

Starts at

₹2,999/mo

View
Bitespeed logo

BiteSpeed

4.6App Advisor rating

WhatsApp marketing and support for e-commerce.

TrendingMade in India

Starts at

₹4,000/mo

View
Engati logo

Engati

4.6App Advisor rating

Chatbot platform with WhatsApp and Instagram.

Made in IndiaFree plan

Starts at

Free plan

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Meta AI logo

Meta

4.5App Advisor rating

AI assistant inside WhatsApp, Instagram and Facebook.

AI poweredNewTrending

Starts at

Free

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BotPenguin logo

BotPenguin

4.5App Advisor rating

AI chatbot maker for WhatsApp and websites.

AI poweredMade in IndiaFree plan

Starts at

Free plan

View
MoEngage logo

MoEngage

4.5App Advisor rating

Customer engagement platform with push, email, SMS and WhatsApp journeys.

RecommendedFeaturedMade in India

Starts at

On request

View
Kaleyra logo

Kaleyra

4.5App Advisor rating

CPaaS for SMS, voice, WhatsApp and RCS.

Recommended

Starts at

On request

View
Vyapar Marketing logo

Simply Vyapar Apps

4.5App Advisor rating

WhatsApp and SMS greeting campaigns from Vyapar.

Made in IndiaFree plan

Starts at

Free plan

View
Vyapar WhatsApp logo

Simply Vyapar Apps

4.5App Advisor rating

WhatsApp campaigns inside Vyapar.

Made in IndiaFree plan

Starts at

Free plan

View
WhatsApp logo

Meta

4.5App Advisor rating

The most used messaging app in India.

RecommendedFreeMobile app

Starts at

Free

View

See all 93 whatsapp automation products

What whatsApp marketing software should do

  • Official WhatsApp Business API access
  • Broadcasts with template management
  • No-code chatbots and flows
  • Shared team inbox
  • Catalogue and in-chat payments
  • Click-to-WhatsApp ads integration
  • CRM, Shopify and WooCommerce integrations
  • Green tick verification support

How to choose whatsApp marketing software

Insist on the official Business API. Tools built on unofficial automation risk your number being banned outright, and you will have no recourse.

Understand the pricing model. Meta charges per conversation and vendors add a markup or a platform fee on top — compare the all-in cost per conversation, not the monthly subscription.

Check template approval support. Getting message templates approved is the main operational friction here, and good vendors actively help.

BudgetEntry pricing starts at ₹417/month in this list.

India fit62 of 93 are built in India, with GST and rupee billing handled natively.

Try before you buy28 products have a free plan you can run a real month on.

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WhatsApp marketing software — frequently asked questions

Which whatsApp marketing software is best in India?+

On App Advisor's ranking, AiSensy, Gupshup, Zoho SalesIQ WhatsApp lead this list of 93 products. "Best" depends on your size and workflow, so use the shortlist tool with your budget and team size rather than taking a ranking at face value.

How much does whatsApp marketing software cost?+

Published pricing in this list starts at ₹417 per month. 28 of the 93 products have a free plan. Products sold only on request show "On request" — we never estimate a price a vendor has not published.

Is there free whatsApp marketing software?+

Yes — 28 of the 93 products here have a real free tier, not just a trial. Free plans usually cap users, records or transactions, so check the limit against your monthly volume before you commit.

Is there whatsApp marketing software made in India?+

62 of the 93 products listed are built in India. That usually means GST, TDS and UPI are handled natively, support runs in Indian hours and invoices come in rupees.

How much does WhatsApp Business API cost in India?+

Meta charges per 24-hour conversation — roughly ₹0.11 for service and ₹0.78 for marketing conversations — and vendors add a platform fee from around ₹999 to ₹5,000 a month or a per-message markup.

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