Freshmarketer

by Freshworks · San Mateo, California · Since 2010

Marketing automation and CRO from Freshworks.

Marketing automation Workflow automation & integrationMade in IndiaFree plan

Starting price: Free plan
Free trial / plan: Free plan; Start without a card
Deployment: Cloud; Web
App Advisor rating: 4.7; transparency & India fit

What is Freshmarketer?

Freshmarketer is marketing automation from Freshworks, an Indian company headquartered in San Mateo, California and has been building software since 2010. Marketing automation and CRO from Freshworks.

Marketing automation runs campaigns across email, SMS, WhatsApp and push, triggered by customer behaviour. Indian vendors in this category are unusually strong, largely because they solved WhatsApp and vernacular messaging early.

A free plan is available, with paid plans for growing teams. Beyond marketing automation, Freshmarketer also covers workflow automation & integration. Because it is built in India, GST, INR pricing and local support hours are native rather than bolted on.

What works well

+Free plan available to evaluate at zero cost
+Built in India with GST-ready workflows and local support hours
+16 years in business — a mature, stable product
+Covers more than one software category, reducing the number of tools you run

What to watch out for

−Feature depth for your specific workflow should still be verified in a demo

Best suited for: Startup · Small business · SMB

AI analysis of Freshmarketer

Analysing Freshmarketer — pricing, features, reviews and alternatives…

Generated by App Advisor's native engine from this listing's verified data — not a paid placement.

Freshmarketer features

Category-standard capabilities plus what Freshmarketer adds. Verify depth in a demo.

Customer segmentation and journeys
Email, SMS, WhatsApp, push and in-app
Behavioural triggers and A/B tests
Landing pages and forms
Lead scoring
Attribution and campaign analytics
CRM and e-commerce integrations
Consent and DND management
Free plan to start without a card
INR pricing and India-based support

Freshmarketer pricing

Entry price

Free plan

Free plan, paid tiers for more users and features

How Freshmarketer charges. Plans scale with users or features. Annual billing is usually 15–25% cheaper than monthly, and GST is added on top of listed prices in India.

Read from the vendor's official website. Prices change — confirm on freshworks.com.

Freshmarketer screenshots

Specifications

Category: Marketing automation, Workflow automation & integration
Vendor: Freshworks
Headquarters: San Mateo, California
Founded: 2010
Pricing model: Freemium
Starting price: Free plan
Deployment: Cloud
Platforms: Web
Best for: Startup, Small business, SMB
Made in India: Yes

Free plan

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Freshmarketer — frequently asked questions

What is Freshmarketer?+

Freshmarketer is marketing automation by Freshworks, an Indian company from San Mateo. Marketing automation and CRO from Freshworks.

How much does Freshmarketer cost?+

Freshmarketer has a free plan. Check the vendor's pricing page for current plans.

Does Freshmarketer offer a free trial or free plan?+

Yes — Freshmarketer offers a free plan you can start with.

Is Freshmarketer made in India?+

Yes. Freshmarketer is built by Freshworks, headquartered in San Mateo, California.

Who is Freshmarketer best suited for?+

Freshmarketer suits startup, small business, smb buyers looking for marketing automation with workflow automation & integration.

What are the best alternatives to Freshmarketer?+

Popular alternatives in marketing automation include Zoho Marketing Automation, CleverTap, Zoho Campaigns. Use App Advisor's compare tool to see them side by side.

How is Freshmarketer deployed?+

Freshmarketer is available as a cloud (SaaS) product, with web access.