Head to head · Marketing automation
CleverTap vs Freshmarketer
Pricing, features, India readiness and rating compared. CleverTap rates highest.
CleverTap4.8
Mobile marketing and analytics platform for app-first businesses.
RecommendedFeaturedMade in India
| Compare | CleverTap | Freshmarketer |
|---|---|---|
| Category | Marketing automation | Marketing automation |
| Vendor | CleverTap | Freshworks |
| Headquarters | Mountain View, California | San Mateo, California |
| Made in India | Yes | Yes |
| Starting price | Free plan | Free plan |
| Free plan | Yes | Yes |
| Free trial | Yes | Yes |
| Published pricing | Yes | Yes |
| Deployment | cloud | cloud |
| Mobile apps | Yes | No |
| Founded | 2013 | 2010 |
| Best for | Startup, Small business, SMB | Startup, Small business, SMB |
| App Advisor rating | 4.8 / 5 | 4.7 / 5 |
CleverTap: pros & cons
- +Free plan available to evaluate at zero cost
- +Built in India with GST-ready workflows and local support hours
- +13 years in business — a mature, stable product
- +Native mobile apps for work on the go
- +One of the top-ranked marketing automation options in our catalogue
- −Feature depth for your specific workflow should still be verified in a demo
Key features
- Customer segmentation and journeys
- Email, SMS, WhatsApp, push and in-app
- Behavioural triggers and A/B tests
- Landing pages and forms
- Lead scoring
- Attribution and campaign analytics
Freshmarketer: pros & cons
- +Free plan available to evaluate at zero cost
- +Built in India with GST-ready workflows and local support hours
- +16 years in business — a mature, stable product
- +Covers more than one software category, reducing the number of tools you run
- −Feature depth for your specific workflow should still be verified in a demo
Key features
- Customer segmentation and journeys
- Email, SMS, WhatsApp, push and in-app
- Behavioural triggers and A/B tests
- Landing pages and forms
- Lead scoring
- Attribution and campaign analytics
Get an instant demo
See CleverTap live, with an App Advisor discount
Frequently asked questions
Which is better, CleverTap or Freshmarketer?+
CleverTap scores higher on App Advisor's rating (4.8/5) for pricing transparency, India readiness and maturity. The right choice depends on your workflow — request demos of both.
Is CleverTap cheaper than Freshmarketer?+
CleverTap starts at Free plan and Freshmarketer at Free plan. Compare per-user costs at your team size, and remember GST is added on top.
Can I switch from CleverTap to Freshmarketer?+
Most marketing automation products import CSV or Excel data; check whether historical records, attachments and integrations move too before you switch.
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