Head to head · Marketing automation
CleverTap vs HubSpot Marketing Hub
Pricing, features, India readiness and rating compared. CleverTap rates highest.
Mobile marketing and analytics platform for app-first businesses.
Inbound marketing automation with forms, email and workflows.
| Compare | CleverTap | HubSpot Marketing Hub |
|---|---|---|
| Category | Marketing automation | Marketing automation |
| Vendor | CleverTap | HubSpot |
| Headquarters | Mountain View, California | Cambridge, United States |
| Made in India | Yes | No |
| Starting price | Free plan | Free plan |
| Free plan | Yes | Yes |
| Free trial | Yes | Yes |
| Published pricing | Yes | Yes |
| Deployment | cloud | cloud |
| Mobile apps | Yes | No |
| Founded | 2013 | 2006 |
| Best for | Startup, Small business, SMB | Startup, Small business, SMB |
| App Advisor rating | 4.8 / 5 | 4.6 / 5 |
CleverTap: pros & cons
- +Free plan available to evaluate at zero cost
- +Built in India with GST-ready workflows and local support hours
- +13 years in business — a mature, stable product
- +Native mobile apps for work on the go
- +One of the top-ranked marketing automation options in our catalogue
- −Feature depth for your specific workflow should still be verified in a demo
Key features
- Customer segmentation and journeys
- Email, SMS, WhatsApp, push and in-app
- Behavioural triggers and A/B tests
- Landing pages and forms
- Lead scoring
- Attribution and campaign analytics
HubSpot Marketing Hub: pros & cons
- +Free plan available to evaluate at zero cost
- +20 years in business — a mature, stable product
- +Covers more than one software category, reducing the number of tools you run
- −Global vendor — check India-specific compliance (GST, TDS) and support hours before you commit
Key features
- Customer segmentation and journeys
- Email, SMS, WhatsApp, push and in-app
- Behavioural triggers and A/B tests
- Landing pages and forms
- Lead scoring
- Attribution and campaign analytics
Get an instant demo
See CleverTap live, with an App Advisor discount
Frequently asked questions
Which is better, CleverTap or HubSpot Marketing Hub?+
CleverTap scores higher on App Advisor's rating (4.8/5) for pricing transparency, India readiness and maturity. The right choice depends on your workflow — request demos of both.
Is CleverTap cheaper than HubSpot Marketing Hub?+
CleverTap starts at Free plan and HubSpot Marketing Hub at Free plan. Compare per-user costs at your team size, and remember GST is added on top.
Can I switch from CleverTap to HubSpot Marketing Hub?+
Most marketing automation products import CSV or Excel data; check whether historical records, attachments and integrations move too before you switch.