Made in IndiaFree plan
Starts at
Free plan
Matomo
by Matomo (InnoCraft) · Wellington, New Zealand · Since 2007
Privacy-focused open-source analytics.
- Starting price
- Free plan
- Free trial / plan
- Free plan
- Start without a card
- Deployment
- Cloud
- Web
- App Advisor rating
- 4.6
- transparency & India fit
What is Matomo?
Matomo is web analytics & cro from Matomo (InnoCraft), based in Wellington, New Zealand and has been building software since 2007. Privacy-focused open-source analytics.
Web analytics tools measure traffic and behaviour; conversion-rate optimisation tools add heatmaps, replays and experiments; product analytics tracks in-app events. Privacy rules and cookie consent now influence tool choice as much as features.
A free plan is available, with paid plans for growing teams.
What works well
- +Free plan available to evaluate at zero cost
- +19 years in business — a mature, stable product
- +One of the top-ranked web analytics & cro options in our catalogue
What to watch out for
- −Global vendor — check India-specific compliance (GST, TDS) and support hours before you commit
Best suited for: Startup · Small business · SMB
AI analysis of Matomo
Analysing Matomo — pricing, features, reviews and alternatives…
Generated by App Advisor's native engine from this listing's verified data — not a paid placement.
Matomo features
Category-standard capabilities plus what Matomo adds. Verify depth in a demo.
- Traffic and acquisition reports
- Event tracking and funnels
- Heatmaps and session replay
- A/B and multivariate testing
- Product analytics and retention cohorts
- Privacy-friendly, cookieless options
- Consent management
- Dashboards and alerts
- Free plan to start without a card
- Open-source code you can self-host
Matomo pricing
Entry price
Free plan
Free plan, paid tiers for more users and features
How Matomo charges. Plans scale with users or features. Annual billing is usually 15–25% cheaper than monthly, and GST is added on top of listed prices in India.
Read from the vendor's official website. Prices change — confirm on matomo.org.
Matomo screenshots
Specifications
- Category
- Web analytics & CRO
- Vendor
- Matomo (InnoCraft)
- Headquarters
- Wellington, New Zealand
- Founded
- 2007
- Pricing model
- Freemium
- Starting price
- Free plan
- Deployment
- Cloud
- Platforms
- Web
- Best for
- Startup, Small business, SMB
- Made in India
- No
More software like Matomo
Alternatives, the same vendor's other products and India-first picks.
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Matomo — frequently asked questions
What is Matomo?+
Matomo is web analytics & cro by Matomo (InnoCraft). Privacy-focused open-source analytics.
How much does Matomo cost?+
Matomo has a free plan. Check the vendor's pricing page for current plans.
Does Matomo offer a free trial or free plan?+
Yes — Matomo offers a free plan you can start with.
Is Matomo made in India?+
No. Matomo is developed by Matomo (InnoCraft) in Wellington, New Zealand, though it is used by Indian businesses.
Who is Matomo best suited for?+
Matomo suits startup, small business, smb buyers looking for web analytics & cro.
What are the best alternatives to Matomo?+
Popular alternatives in web analytics & cro include VWO, Google Analytics 4, Mixpanel. Use App Advisor's compare tool to see them side by side.
How is Matomo deployed?+
Matomo is available as a cloud (SaaS) product, with web access.
About Matomo (InnoCraft)
Matomo (InnoCraft) · Wellington, New Zealand · Founded 2007 · 1 product in our catalogue
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