Head to head · Web analytics & CRO
Matomo vs Amplitude
Pricing, features, India readiness and rating compared. Matomo rates highest.
| Compare | Matomo | Amplitude |
|---|---|---|
| Category | Web analytics & CRO | Web analytics & CRO |
| Vendor | Matomo (InnoCraft) | Amplitude |
| Headquarters | Wellington, New Zealand | San Francisco, United States |
| Made in India | No | No |
| Starting price | Free plan | Free plan |
| Free plan | Yes | Yes |
| Free trial | Yes | Yes |
| Published pricing | Yes | Yes |
| Deployment | cloud | cloud |
| Mobile apps | No | No |
| Founded | 2007 | 2012 |
| Best for | Startup, Small business, SMB | Startup, Small business, SMB |
| App Advisor rating | 4.6 / 5 | 4.5 / 5 |
Matomo: pros & cons
- +Free plan available to evaluate at zero cost
- +19 years in business — a mature, stable product
- +One of the top-ranked web analytics & cro options in our catalogue
- −Global vendor — check India-specific compliance (GST, TDS) and support hours before you commit
Key features
- Traffic and acquisition reports
- Event tracking and funnels
- Heatmaps and session replay
- A/B and multivariate testing
- Product analytics and retention cohorts
- Privacy-friendly, cookieless options
Amplitude: pros & cons
- +Free plan available to evaluate at zero cost
- +14 years in business — a mature, stable product
- +Covers more than one software category, reducing the number of tools you run
- −Global vendor — check India-specific compliance (GST, TDS) and support hours before you commit
Key features
- Traffic and acquisition reports
- Event tracking and funnels
- Heatmaps and session replay
- A/B and multivariate testing
- Product analytics and retention cohorts
- Privacy-friendly, cookieless options
Get an instant demo
See Matomo live, with an App Advisor discount
Frequently asked questions
Which is better, Matomo or Amplitude?+
Matomo scores higher on App Advisor's rating (4.6/5) for pricing transparency, India readiness and maturity. The right choice depends on your workflow — request demos of both.
Is Matomo cheaper than Amplitude?+
Matomo starts at Free plan and Amplitude at Free plan. Compare per-user costs at your team size, and remember GST is added on top.
Can I switch from Matomo to Amplitude?+
Most web analytics & cro products import CSV or Excel data; check whether historical records, attachments and integrations move too before you switch.