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Sales & Marketing

Best SMS & OTP platforms in India (2026)

SMS platforms send promotional and transactional messages, OTPs and RCS rich messages through Indian telecom routes. DLT registration, template approval and delivery rates matter more than the interface.

73 products compared40 made in India15 with a free plan
Gupshup logo

Gupshup

4.7App Advisor rating

Conversational messaging across SMS, WhatsApp and RCS.

Made in India

Starts at

Pay as you go

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MSG91 logo

Walkover Web Solutions

4.7App Advisor rating

SMS, OTP, email and WhatsApp APIs built in Indore.

RecommendedMade in India

Starts at

Pay as you go

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Exotel logo

Exotel

4.7App Advisor rating

Cloud telephony, SMS and customer conversation platform.

Made in India

Starts at

₹9,999/mo

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SMSCountry logo

SMSCountry

4.7App Advisor rating

Bulk SMS and voice for businesses.

Made in India

Starts at

Pay as you go

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SMSGatewayHub logo

SMSGatewayHub

4.6App Advisor rating

Bulk SMS and OTP gateway.

Made in India

Starts at

Pay as you go

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Brevo logo

Brevo (Sendinblue)

4.6App Advisor rating

Email, SMS, WhatsApp and CRM with a generous free tier.

Free plan

Starts at

Free plan

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Fast2SMS logo

Fast2SMS

4.6App Advisor rating

Bulk SMS with quick DLT setup.

Made in India

Starts at

Pay as you go

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Klaviyo logo

Klaviyo

4.6App Advisor rating

E-commerce email and SMS marketing.

Free plan

Starts at

Free plan

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2Factor logo

2Factor

4.6App Advisor rating

OTP SMS API with high delivery.

Made in India

Starts at

Pay as you go

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Omnisend logo

Omnisend

4.5App Advisor rating

Email and SMS for e-commerce.

Free plan

Starts at

Free plan

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SendPulse logo

SendPulse

4.5App Advisor rating

Email, SMS, chatbots and push.

Free plan

Starts at

Free plan

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Sender logo

Sender

4.5App Advisor rating

Low-cost email and SMS marketing.

Free plan

Starts at

Free plan

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MoEngage logo

MoEngage

4.5App Advisor rating

Customer engagement platform with push, email, SMS and WhatsApp journeys.

RecommendedFeaturedMade in India

Starts at

On request

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Kaleyra logo

Kaleyra

4.5App Advisor rating

CPaaS for SMS, voice, WhatsApp and RCS.

Recommended

Starts at

On request

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Walnut logo

Walnut (Axio)

4.5App Advisor rating

Automatic expense tracking from SMS.

Made in IndiaFreeMobile app

Starts at

Free

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Vyapar Marketing logo

Simply Vyapar Apps

4.5App Advisor rating

WhatsApp and SMS greeting campaigns from Vyapar.

Made in IndiaFree plan

Starts at

Free plan

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Route Mobile logo

Route Mobile

4.5App Advisor rating

Omnichannel CPaaS with SMS, WhatsApp and RCS.

Made in IndiaMobile app

Starts at

On request

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Zixflow logo

Zixflow

4.5App Advisor rating

CRM with WhatsApp, SMS and email outreach.

Made in IndiaFree plan

Starts at

Free plan

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Gupshup RCS logo

Gupshup

4.5App Advisor rating

RCS business messaging via Gupshup.

Made in India

Starts at

Pay as you go

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Tanla logo

Tanla Platforms

4.4App Advisor rating

CPaaS and DLT platform provider.

Made in India

Starts at

On request

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Karix logo

Karix Mobile (Tanla)

4.4App Advisor rating

Enterprise messaging and OTP.

Made in IndiaMobile appEnterprise ready

Starts at

On request

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Labsmart logo

Labsmart Healthcare Technologies

4.4App Advisor rating

Cloud software for pathology labs covering patient registration, billing, report generation and report delivery by WhatsApp, SMS and email.

Made in IndiaBest value

Starts at

₹417/mo

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SMSIdea logo

SMS Idea

4.4App Advisor rating

Bulk SMS provider in Gujarat.

Made in India

Starts at

Pay as you go

View

Ordered by App Advisor rating. Nothing here is paid placement — see how we rate software.

How to choose sms & otp platforms

Confirm the vendor helps with DLT registration and template approval; that is the operational bottleneck.

Ask for delivery rate reports on your target circles before you buy volume.

For OTPs, check latency and fallback options — a slow OTP costs sign-ups.

What to look for

  • DLT header and template management
  • Transactional and promotional routes
  • OTP APIs with fallback to voice
  • RCS business messaging
  • Delivery reports and analytics
  • Unicode and vernacular support
  • Scheduling and personalisation
  • CRM and ERP integrations

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SMS & OTP platforms — frequently asked questions

What is DLT in SMS marketing?+

Distributed Ledger Technology registration mandated by TRAI. Every business must register its sender header and message templates before sending commercial SMS in India.

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