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Klaviyo

by Klaviyo · Boston, United States · Since 2012

E-commerce email and SMS marketing.

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Starting price
Free plan
Free trial / plan
Free plan
Start without a card
Deployment
Cloud
Web
App Advisor rating
4.6
transparency & India fit

What is Klaviyo?

Klaviyo is marketing automation from Klaviyo, based in Boston, United States and has been building software since 2012. E-commerce email and SMS marketing.

Marketing automation runs campaigns across email, SMS, WhatsApp and push, triggered by customer behaviour. Indian vendors in this category are unusually strong, largely because they solved WhatsApp and vernacular messaging early.

A free plan is available, with paid plans for growing teams. Beyond marketing automation, Klaviyo also covers sms & otp platforms.

What works well

  • +Free plan available to evaluate at zero cost
  • +14 years in business — a mature, stable product
  • +Covers more than one software category, reducing the number of tools you run

What to watch out for

  • Global vendor — check India-specific compliance (GST, TDS) and support hours before you commit

Best suited for: Startup · Small business · SMB

AI analysis of Klaviyo

Analysing Klaviyo — pricing, features, reviews and alternatives…

Generated by App Advisor's native engine from this listing's verified data — not a paid placement.

Klaviyo features

Category-standard capabilities plus what Klaviyo adds. Verify depth in a demo.

  • Customer segmentation and journeys
  • Email, SMS, WhatsApp, push and in-app
  • Behavioural triggers and A/B tests
  • Landing pages and forms
  • Lead scoring
  • Attribution and campaign analytics
  • CRM and e-commerce integrations
  • Consent and DND management
  • Free plan to start without a card

Klaviyo pricing

Entry price

Free plan

Free plan, paid tiers for more users and features

How Klaviyo charges. Plans scale with users or features. Annual billing is usually 15–25% cheaper than monthly, and GST is added on top of listed prices in India.

Read from the vendor's official website. Prices change — confirm on klaviyo.com.

Specifications

Category
Marketing automation, SMS & OTP platforms
Vendor
Klaviyo
Headquarters
Boston, United States
Founded
2012
Pricing model
Freemium
Starting price
Free plan
Deployment
Cloud
Platforms
Web
Best for
Startup, Small business, SMB
Made in India
No

More software like Klaviyo

Alternatives, the same vendor's other products and India-first picks.

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Klaviyo — frequently asked questions

What is Klaviyo?+

Klaviyo is marketing automation by Klaviyo. E-commerce email and SMS marketing.

How much does Klaviyo cost?+

Klaviyo has a free plan. Check the vendor's pricing page for current plans.

Does Klaviyo offer a free trial or free plan?+

Yes — Klaviyo offers a free plan you can start with.

Is Klaviyo made in India?+

No. Klaviyo is developed by Klaviyo in Boston, United States, though it is used by Indian businesses.

Who is Klaviyo best suited for?+

Klaviyo suits startup, small business, smb buyers looking for marketing automation with sms & otp platforms.

What are the best alternatives to Klaviyo?+

Popular alternatives in marketing automation include Zoho Marketing Automation, CleverTap, Freshmarketer. Use App Advisor's compare tool to see them side by side.

How is Klaviyo deployed?+

Klaviyo is available as a cloud (SaaS) product, with web access.

About Klaviyo

Klaviyo logo

Klaviyo · Boston, United States · Founded 2012 · 3 products in our catalogue

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