Made in IndiaFree plan
Starts at
Free plan
- Starting price
- Free plan
- Free trial / plan
- Free plan
- Start without a card
- Deployment
- Cloud
- Web, Android & iOS
- App Advisor rating
- 4.7
- transparency & India fit
What is Google Analytics 4?
Google Analytics 4 is web analytics & cro from Google, based in Mountain View, United States and has been building software since 2005. Free web and app analytics.
Web analytics tools measure traffic and behaviour; conversion-rate optimisation tools add heatmaps, replays and experiments; product analytics tracks in-app events. Privacy rules and cookie consent now influence tool choice as much as features.
A free plan is available, with paid plans for growing teams.
What works well
- +Free plan available to evaluate at zero cost
- +21 years in business — a mature, stable product
- +Native mobile apps for work on the go
- +One of the top-ranked web analytics & cro options in our catalogue
What to watch out for
- −Global vendor — check India-specific compliance (GST, TDS) and support hours before you commit
Best suited for: Startup · Small business · SMB
AI analysis of Google Analytics 4
Analysing Google Analytics 4 — pricing, features, reviews and alternatives…
Generated by App Advisor's native engine from this listing's verified data — not a paid placement.
Google Analytics 4 features
Category-standard capabilities plus what Google Analytics 4 adds. Verify depth in a demo.
- Traffic and acquisition reports
- Event tracking and funnels
- Heatmaps and session replay
- A/B and multivariate testing
- Product analytics and retention cohorts
- Privacy-friendly, cookieless options
- Consent management
- Dashboards and alerts
- Mobile apps for Android and iOS
- Free plan to start without a card
Google Analytics 4 pricing
Entry price
Free plan
Free plan, paid tiers for more users and features
How Google Analytics 4 charges. Plans scale with users or features. Annual billing is usually 15–25% cheaper than monthly, and GST is added on top of listed prices in India.
Read from the vendor's official website. Prices change — confirm on analytics.google.com.
Google Analytics 4 screenshots
Specifications
- Category
- Web analytics & CRO
- Vendor
- Headquarters
- Mountain View, United States
- Founded
- 2005
- Pricing model
- Freemium
- Starting price
- Free plan
- Deployment
- Cloud
- Platforms
- Web, Android, iOS
- Best for
- Startup, Small business, SMB
- Made in India
- No
More software like Google Analytics 4
Alternatives, the same vendor's other products and India-first picks.
Google Analytics 4 vs VWOGoogle Analytics 4 vs MatomoGoogle Analytics 4 vs MixpanelGoogle Analytics 4 vs AmplitudeGoogle Analytics 4 vs Heap
Compare all Google Analytics 4 alternatives with pricing →Google Analytics 4 — frequently asked questions
What is Google Analytics 4?+
Google Analytics 4 is web analytics & cro by Google. Free web and app analytics.
How much does Google Analytics 4 cost?+
Google Analytics 4 has a free plan. Check the vendor's pricing page for current plans.
Does Google Analytics 4 offer a free trial or free plan?+
Yes — Google Analytics 4 offers a free plan you can start with.
Is Google Analytics 4 made in India?+
No. Google Analytics 4 is developed by Google in Mountain View, United States, though it is used by Indian businesses.
Who is Google Analytics 4 best suited for?+
Google Analytics 4 suits startup, small business, smb buyers looking for web analytics & cro.
What are the best alternatives to Google Analytics 4?+
Popular alternatives in web analytics & cro include VWO, Matomo, Mixpanel. Use App Advisor's compare tool to see them side by side.
How is Google Analytics 4 deployed?+
Google Analytics 4 is available as a cloud (SaaS) product, with web, Android and iOS apps.
About Google
Google · Mountain View, United States · Founded 1998 · 124 products in our catalogue
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