1. Smartlook
Smartlook (Cisco) · Brno · Web analytics & CRO · 4.5/5
Session recordings for web and mobile.
Free plan
Free plan available
Web analytics & CRO · Alternatives
Best Google Analytics 4 alternatives in India (2026)
Google Analytics 4 is a web analytics & cro product from Google, Mountain View, priced at Free plan with a free plan. We compared 20 alternatives on published price, free plan, platforms and made-in-India support: 20 have a free plan, 2 are built in India.
Quick answer
The closest alternatives to Google Analytics 4 are Smartlook (Free plan), Zoho Apptics (Free plan), AppsFlyer (Free plan), Branch (Free plan) and Kochava (Free plan). Smartlook is the top-ranked option with a free plan.
Why businesses look for a Google Analytics 4 alternative
Indian support and GST
Google Analytics 4 is built in United States. 2 alternatives are made in India, where GST, TDS and UPI are usually handled natively and support runs on IST.
Google Analytics 4 alternatives compared
Ranked by how closely each product matches Google Analytics 4's category, pricing model, platforms and business size, then by rating. Prices exclude GST.
| # | Software | Starting price | Free plan | Platforms | Made in India | Rating | Compare |
|---|---|---|---|---|---|---|---|
| — | Google Analytics 4 (current) | Free plan | Yes | Web, Android, iOS | No | 4.7/5 | — |
| 1 | Smartlook | Free plan | Yes | Web, Android, iOS | No | 4.5/5 | |
| 2 |  Zoho Apptics | Free plan | Yes | Web, Android, iOS | Yes | 4.5/5 | |
| 3 |  AppsFlyer | Free plan | Yes | Web, Android, iOS | No | 4.3/5 | |
| 4 |  Branch | Free plan | Yes | Web, Android, iOS | No | 4.3/5 | |
| 5 |  Kochava | Free plan | Yes | Web, Android, iOS | No | 4.3/5 | |
| 6 |  Matomo | Free plan | Yes | Web | No | 4.6/5 | vs Google Analytics 4 |
| 7 |  VWO | Free plan | Yes | Web | Yes | 4.7/5 | vs Google Analytics 4 |
| 8 |  Umami | Free plan | Yes | Web | No | 4.5/5 | |
| 9 |  Mouseflow | Free plan | Yes | Web | No | 4.5/5 | |
| 10 |  LogRocket | Free plan | Yes | Web | No | 4.5/5 | |
| 11 |  Statsig | Free plan | Yes | Web | No | 4.4/5 | |
| 12 |  Piwik PRO | Free plan | Yes | Web | No | 4.4/5 | |
| 13 |  Segment Analytics | Free plan | Yes | Web | No | 4.4/5 | |
| 14 |  Woopra | Free plan | Yes | Web | No | 4.4/5 | |
| 15 |  Databox | Free plan | Yes | Web | No | 4.4/5 | |
| 16 |  Triple Whale | Free plan | Yes | Web | No | 4.3/5 | |
| 17 |  Singular | Free plan | Yes | Web | No | 4.3/5 | |
| 18 |  Omniconvert | Free plan | Yes | Web | No | 4.3/5 | |
| 19 |  Clicky | Free plan | Yes | Web | No | 4.2/5 | |
| 20 |  Cloudflare Web Analytics | Free | Yes | Web | No | 4.5/5 |
Top 10 Google Analytics 4 alternatives in detail
2. Zoho Apptics
Zoho Corporation · Chennai · Web analytics & CRO · 4.5/5
Mobile app analytics from Zoho.
Free plan
Free plan available
Compared with Google Analytics 4
- Built in India (Chennai)
3. AppsFlyer
AppsFlyer · Herzliya · Web analytics & CRO · 4.3/5
Mobile attribution and marketing analytics.
Free plan
Free plan available
Free plan
Free plan available
Free plan
Free plan available
6. Matomo
Matomo (InnoCraft) · Wellington · Web analytics & CRO · 4.6/5
Privacy-focused open-source analytics.
Free plan
Free plan available
Compared with Google Analytics 4
- Open source
7. VWO
Wingify · New Delhi · Web analytics & CRO · 4.7/5
A/B testing and experimentation platform built in Delhi.
Free plan
Free plan available
Compared with Google Analytics 4
- Built in India (New Delhi)
Free plan
Free plan available
Compared with Google Analytics 4
- Open source
Free plan
Free plan available
Free plan
Free plan available
Google Analytics 4 alternatives by what you need
Free Google Analytics 4 alternatives
Indian alternatives to Google Analytics 4
How to choose a Google Analytics 4 alternative
- Google Analytics 4 is free and sufficient for most sites; add a heatmap tool when you have enough traffic to learn from.
- Product analytics (Mixpanel, Amplitude, PostHog) suits apps with logged-in users and events.
- Check data residency and consent tooling if you serve EU visitors or handle sensitive data.
Google Analytics 4 alternatives — FAQs
What is the best alternative to Google Analytics 4 in 2026?+
The closest matches to Google Analytics 4 on App Advisor are Smartlook (Free plan), Zoho Apptics (Free plan), AppsFlyer (Free plan). They are ranked by how closely their category, pricing model, platforms and target business size match Google Analytics 4, then by rating. The best choice depends on your team size and budget.
Is there a free alternative to Google Analytics 4?+
Yes. 20 of the 20 alternatives listed have a free plan or are free: Smartlook (Free plan), Zoho Apptics (Free plan), AppsFlyer (Free plan). Free plans usually cap users, records or transactions, so check the limits against your monthly volume.
Is there an Indian alternative to Google Analytics 4?+
Yes. 2 alternatives are built in India, including Zoho Apptics (Free plan), VWO (Free plan). Indian products usually handle GST, TDS and UPI natively and bill in rupees.
Google Analytics 4 vs Smartlook: which is better?+
Smartlook is the closest match to Google Analytics 4 in our catalogue. Compare them side by side before you book a demo.
How were these Google Analytics 4 alternatives chosen?+
Every product listed sits in web analytics & cro or a category Google Analytics 4 also covers, and Google's own products are excluded. Prices, free plans and platforms come from each vendor's official website. App Advisor does not sell any of this software.
Free shortlist
Not sure which Google Analytics 4 alternative fits?
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Related alternatives
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