1. VWO
Wingify · New Delhi · Web analytics & CRO · 4.7/5
A/B testing and experimentation platform built in Delhi.
Free plan
Free plan available
Compared with Matomo
- Built in India (New Delhi)
Web analytics & CRO · Alternatives
Best Matomo alternatives in India (2026)
Matomo is a web analytics & cro product from Matomo (InnoCraft), Wellington, priced at Free plan with a free plan. We compared 20 alternatives on published price, free plan, platforms and made-in-India support: 18 have a free plan, 1 are built in India.
Quick answer
The closest alternatives to Matomo are VWO (Free plan), Umami (Free plan), Mouseflow (Free plan), LogRocket (Free plan) and Statsig (Free plan). VWO is the top-ranked option with a free plan. Published prices in this list start at ₹800/month.
Why businesses look for a Matomo alternative
Indian support and GST
Matomo is built in New Zealand. 1 alternatives are made in India, where GST, TDS and UPI are usually handled natively and support runs on IST.
A mobile app
Matomo does not list an Android app. 2 alternatives do.
Matomo alternatives compared
Ranked by how closely each product matches Matomo's category, pricing model, platforms and business size, then by rating. Prices exclude GST.
| # | Software | Starting price | Free plan | Platforms | Made in India | Rating | Compare |
|---|---|---|---|---|---|---|---|
| — | Matomo (current) | Free plan | Yes | Web | No | 4.6/5 | — |
| 1 | VWO | Free plan | Yes | Web | Yes | 4.7/5 | vs Matomo |
| 2 |  Umami | Free plan | Yes | Web | No | 4.5/5 | |
| 3 |  Mouseflow | Free plan | Yes | Web | No | 4.5/5 | |
| 4 |  LogRocket | Free plan | Yes | Web | No | 4.5/5 | |
| 5 |  Statsig | Free plan | Yes | Web | No | 4.4/5 | |
| 6 |  Piwik PRO | Free plan | Yes | Web | No | 4.4/5 | |
| 7 |  Segment Analytics | Free plan | Yes | Web | No | 4.4/5 | |
| 8 |  Woopra | Free plan | Yes | Web | No | 4.4/5 | |
| 9 |  Databox | Free plan | Yes | Web | No | 4.4/5 | |
| 10 |  Triple Whale | Free plan | Yes | Web | No | 4.3/5 | |
| 11 |  Singular | Free plan | Yes | Web | No | 4.3/5 | |
| 12 |  Omniconvert | Free plan | Yes | Web | No | 4.3/5 | |
| 13 |  Google Analytics 4 | Free plan | Yes | Web, Android, iOS | No | 4.7/5 | vs Matomo |
| 14 |  Clicky | Free plan | Yes | Web | No | 4.2/5 | |
| 15 |  Cloudflare Web Analytics | Free | Yes | Web | No | 4.5/5 | |
| 16 |  Smartlook | Free plan | Yes | Web, Android, iOS | No | 4.5/5 | |
| 17 |  Looker Studio | Free | Yes | Web | No | 4.4/5 | |
| 18 |  Plausible Analytics | ₹800/mo | No | Web | No | 4.4/5 | |
| 19 |  Fathom Analytics | ₹1,200/mo | No | Web | No | 4.4/5 | |
| 20 |  Google Tag Manager | Free | Yes | Web | No | 4.3/5 |
Top 10 Matomo alternatives in detail
Free plan
Free plan available
Free plan
Free plan available
Free plan
Free plan available
Free plan
Free plan available
Free plan
Free plan available
7. Segment Analytics
Twilio · San Francisco · Web analytics & CRO · 4.4/5
Event collection and routing.
Free plan
Free plan available
Free plan
Free plan available
Free plan
Free plan available
10. Triple Whale
Triple Whale · Columbus · Web analytics & CRO · 4.3/5
E-commerce attribution and analytics.
Free plan
Free plan available
Matomo alternatives by what you need
Lowest published price
Free Matomo alternatives
Indian alternatives to Matomo
How to choose a Matomo alternative
- Google Analytics 4 is free and sufficient for most sites; add a heatmap tool when you have enough traffic to learn from.
- Product analytics (Mixpanel, Amplitude, PostHog) suits apps with logged-in users and events.
- Check data residency and consent tooling if you serve EU visitors or handle sensitive data.
Matomo alternatives — FAQs
What is the best alternative to Matomo in 2026?+
The closest matches to Matomo on App Advisor are VWO (Free plan), Umami (Free plan), Mouseflow (Free plan). They are ranked by how closely their category, pricing model, platforms and target business size match Matomo, then by rating. The best choice depends on your team size and budget.
Is there a free alternative to Matomo?+
Yes. 18 of the 20 alternatives listed have a free plan or are free: VWO (Free plan), Umami (Free plan), Mouseflow (Free plan). Free plans usually cap users, records or transactions, so check the limits against your monthly volume.
What is the cheapest alternative to Matomo?+
Among alternatives that publish a price, Plausible Analytics starts lowest at ₹800/mo. VWO also has a free plan. Prices are read from each vendor's website and exclude GST.
Is there an Indian alternative to Matomo?+
Yes. 1 alternatives are built in India, including VWO (Free plan). Indian products usually handle GST, TDS and UPI natively and bill in rupees.
Matomo vs VWO: which is better?+
VWO is the closest match to Matomo in our catalogue. Key differences: Built in India (New Delhi). Compare them side by side before you book a demo.
How were these Matomo alternatives chosen?+
Every product listed sits in web analytics & cro or a category Matomo also covers, and Matomo (InnoCraft)'s own products are excluded. Prices, free plans and platforms come from each vendor's official website. App Advisor does not sell any of this software.
Free shortlist
Not sure which Matomo alternative fits?
Tell us your team size and budget and we'll send a shortlist of three.
Related alternatives
VWO alternativesUmami alternativesMouseflow alternativesLogRocket alternativesStatsig alternativesPiwik PRO alternativesSegment Analytics alternativesWoopra alternativesDatabox alternativesTriple Whale alternativesSingular alternativesOmniconvert alternativesAll web analytics & cro alternativesBrowse all alternatives