Made in IndiaFree plan
Starts at
Free plan
- Starting price
- Free
- Free trial / plan
- Always free
- Start without a card
- Deployment
- Cloud
- Web
- App Advisor rating
- 4.3
- transparency & India fit
What is Google Tag Manager?
Google Tag Manager is web analytics & cro from Google, based in Mountain View, United States and has been building software since 2012. Free tag management.
Web analytics tools measure traffic and behaviour; conversion-rate optimisation tools add heatmaps, replays and experiments; product analytics tracks in-app events. Privacy rules and cookie consent now influence tool choice as much as features.
It is completely free to use.
What works well
- +Completely free to use
- +14 years in business — a mature, stable product
What to watch out for
- −Global vendor — check India-specific compliance (GST, TDS) and support hours before you commit
Best suited for: Startup · Small business · SMB
AI analysis of Google Tag Manager
Analysing Google Tag Manager — pricing, features, reviews and alternatives…
Generated by App Advisor's native engine from this listing's verified data — not a paid placement.
Google Tag Manager features
Category-standard capabilities plus what Google Tag Manager adds. Verify depth in a demo.
- Traffic and acquisition reports
- Event tracking and funnels
- Heatmaps and session replay
- A/B and multivariate testing
- Product analytics and retention cohorts
- Privacy-friendly, cookieless options
- Consent management
- Dashboards and alerts
- Free plan to start without a card
Google Tag Manager pricing
Entry price
Free
No paid plan required
How Google Tag Manager charges. Google Tag Manager is free; some free products monetise through add-ons, payments or premium support, so check what stays free at scale.
Read from the vendor's official website. Prices change — confirm on tagmanager.google.com.
Specifications
- Category
- Web analytics & CRO
- Vendor
- Headquarters
- Mountain View, United States
- Founded
- 2012
- Pricing model
- Free
- Starting price
- Free
- Deployment
- Cloud
- Platforms
- Web
- Best for
- Startup, Small business, SMB
- Made in India
- No
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Google Tag Manager — frequently asked questions
What is Google Tag Manager?+
Google Tag Manager is web analytics & cro by Google. Free tag management.
How much does Google Tag Manager cost?+
Google Tag Manager is free to use.
Does Google Tag Manager offer a free trial or free plan?+
Yes — Google Tag Manager offers a free plan you can start with.
Is Google Tag Manager made in India?+
No. Google Tag Manager is developed by Google in Mountain View, United States, though it is used by Indian businesses.
Who is Google Tag Manager best suited for?+
Google Tag Manager suits startup, small business, smb buyers looking for web analytics & cro.
What are the best alternatives to Google Tag Manager?+
Popular alternatives in web analytics & cro include VWO, Google Analytics 4, Matomo. Use App Advisor's compare tool to see them side by side.
How is Google Tag Manager deployed?+
Google Tag Manager is available as a cloud (SaaS) product, with web access.
About Google
Google · Mountain View, United States · Founded 1998 · 124 products in our catalogue
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