Head to head · Web analytics & CRO
Google Analytics 4 vs Matomo
Pricing, features, India readiness and rating compared. Google Analytics 4 rates highest.
| Compare | Google Analytics 4 | Matomo |
|---|---|---|
| Category | Web analytics & CRO | Web analytics & CRO |
| Vendor | Matomo (InnoCraft) | |
| Headquarters | Mountain View, United States | Wellington, New Zealand |
| Made in India | No | No |
| Starting price | Free plan | Free plan |
| Free plan | Yes | Yes |
| Free trial | Yes | Yes |
| Published pricing | Yes | Yes |
| Deployment | cloud | cloud |
| Mobile apps | Yes | No |
| Founded | 2005 | 2007 |
| Best for | Startup, Small business, SMB | Startup, Small business, SMB |
| App Advisor rating | 4.7 / 5 | 4.6 / 5 |
Google Analytics 4: pros & cons
- +Free plan available to evaluate at zero cost
- +21 years in business — a mature, stable product
- +Native mobile apps for work on the go
- +One of the top-ranked web analytics & cro options in our catalogue
- −Global vendor — check India-specific compliance (GST, TDS) and support hours before you commit
Key features
- Traffic and acquisition reports
- Event tracking and funnels
- Heatmaps and session replay
- A/B and multivariate testing
- Product analytics and retention cohorts
- Privacy-friendly, cookieless options
Matomo: pros & cons
- +Free plan available to evaluate at zero cost
- +19 years in business — a mature, stable product
- +One of the top-ranked web analytics & cro options in our catalogue
- −Global vendor — check India-specific compliance (GST, TDS) and support hours before you commit
Key features
- Traffic and acquisition reports
- Event tracking and funnels
- Heatmaps and session replay
- A/B and multivariate testing
- Product analytics and retention cohorts
- Privacy-friendly, cookieless options
Get an instant demo
See Google Analytics 4 live, with an App Advisor discount
Frequently asked questions
Which is better, Google Analytics 4 or Matomo?+
Google Analytics 4 scores higher on App Advisor's rating (4.7/5) for pricing transparency, India readiness and maturity. The right choice depends on your workflow — request demos of both.
Is Google Analytics 4 cheaper than Matomo?+
Google Analytics 4 starts at Free plan and Matomo at Free plan. Compare per-user costs at your team size, and remember GST is added on top.
Can I switch from Google Analytics 4 to Matomo?+
Most web analytics & cro products import CSV or Excel data; check whether historical records, attachments and integrations move too before you switch.