1. Matomo
Matomo (InnoCraft) · Wellington · Web analytics & CRO · 4.6/5
Privacy-focused open-source analytics.
Free plan
Free plan available
Compared with VWO
- Open source
Web analytics & CRO · Alternatives
Best VWO alternatives in India (2026)
VWO is a web analytics & cro product from Wingify, New Delhi, priced at Free plan with a free plan. We compared 20 alternatives on published price, free plan, platforms and made-in-India support: 18 have a free plan, 1 are built in India.
Quick answer
The closest alternatives to VWO are Matomo (Free plan), Umami (Free plan), Mouseflow (Free plan), LogRocket (Free plan) and Statsig (Free plan). Matomo is the top-ranked option with a free plan. Published prices in this list start at ₹800/month.
Why businesses look for a VWO alternative
A mobile app
VWO does not list an Android app. 3 alternatives do.
VWO alternatives compared
Ranked by how closely each product matches VWO's category, pricing model, platforms and business size, then by rating. Prices exclude GST.
| # | Software | Starting price | Free plan | Platforms | Made in India | Rating | Compare |
|---|---|---|---|---|---|---|---|
| — | VWO (current) | Free plan | Yes | Web | Yes | 4.7/5 | — |
| 1 | Matomo | Free plan | Yes | Web | No | 4.6/5 | vs VWO |
| 2 |  Umami | Free plan | Yes | Web | No | 4.5/5 | |
| 3 |  Mouseflow | Free plan | Yes | Web | No | 4.5/5 | |
| 4 |  LogRocket | Free plan | Yes | Web | No | 4.5/5 | |
| 5 |  Statsig | Free plan | Yes | Web | No | 4.4/5 | |
| 6 |  Piwik PRO | Free plan | Yes | Web | No | 4.4/5 | |
| 7 |  Segment Analytics | Free plan | Yes | Web | No | 4.4/5 | |
| 8 |  Woopra | Free plan | Yes | Web | No | 4.4/5 | |
| 9 |  Databox | Free plan | Yes | Web | No | 4.4/5 | |
| 10 |  Triple Whale | Free plan | Yes | Web | No | 4.3/5 | |
| 11 |  Singular | Free plan | Yes | Web | No | 4.3/5 | |
| 12 |  Omniconvert | Free plan | Yes | Web | No | 4.3/5 | |
| 13 |  Google Analytics 4 | Free plan | Yes | Web, Android, iOS | No | 4.7/5 | vs VWO |
| 14 |  Clicky | Free plan | Yes | Web | No | 4.2/5 | |
| 15 |  Cloudflare Web Analytics | Free | Yes | Web | No | 4.5/5 | |
| 16 |  Zoho Apptics | Free plan | Yes | Web, Android, iOS | Yes | 4.5/5 | |
| 17 |  Smartlook | Free plan | Yes | Web, Android, iOS | No | 4.5/5 | |
| 18 |  Looker Studio | Free | Yes | Web | No | 4.4/5 | |
| 19 |  Plausible Analytics | ₹800/mo | No | Web | No | 4.4/5 | |
| 20 |  Fathom Analytics | ₹1,200/mo | No | Web | No | 4.4/5 |
Top 10 VWO alternatives in detail
Free plan
Free plan available
Compared with VWO
- Open source
Free plan
Free plan available
Free plan
Free plan available
Free plan
Free plan available
Free plan
Free plan available
7. Segment Analytics
Twilio · San Francisco · Web analytics & CRO · 4.4/5
Event collection and routing.
Free plan
Free plan available
Free plan
Free plan available
Free plan
Free plan available
10. Triple Whale
Triple Whale · Columbus · Web analytics & CRO · 4.3/5
E-commerce attribution and analytics.
Free plan
Free plan available
VWO alternatives by what you need
Lowest published price
Free VWO alternatives
Indian alternatives to VWO
How to choose a VWO alternative
- Google Analytics 4 is free and sufficient for most sites; add a heatmap tool when you have enough traffic to learn from.
- Product analytics (Mixpanel, Amplitude, PostHog) suits apps with logged-in users and events.
- Check data residency and consent tooling if you serve EU visitors or handle sensitive data.
VWO alternatives — FAQs
What is the best alternative to VWO in 2026?+
The closest matches to VWO on App Advisor are Matomo (Free plan), Umami (Free plan), Mouseflow (Free plan). They are ranked by how closely their category, pricing model, platforms and target business size match VWO, then by rating. The best choice depends on your team size and budget.
Is there a free alternative to VWO?+
Yes. 18 of the 20 alternatives listed have a free plan or are free: Matomo (Free plan), Umami (Free plan), Mouseflow (Free plan). Free plans usually cap users, records or transactions, so check the limits against your monthly volume.
What is the cheapest alternative to VWO?+
Among alternatives that publish a price, Plausible Analytics starts lowest at ₹800/mo. Matomo also has a free plan. Prices are read from each vendor's website and exclude GST.
Is there an Indian alternative to VWO?+
Yes. 1 alternatives are built in India, including Zoho Apptics (Free plan). Indian products usually handle GST, TDS and UPI natively and bill in rupees.
VWO vs Matomo: which is better?+
Matomo is the closest match to VWO in our catalogue. Key differences: Open source. Compare them side by side before you book a demo.
How were these VWO alternatives chosen?+
Every product listed sits in web analytics & cro or a category VWO also covers, and Wingify's own products are excluded. Prices, free plans and platforms come from each vendor's official website. App Advisor does not sell any of this software.
Free shortlist
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Related alternatives
Matomo alternativesUmami alternativesMouseflow alternativesLogRocket alternativesStatsig alternativesPiwik PRO alternativesSegment Analytics alternativesWoopra alternativesDatabox alternativesTriple Whale alternativesSingular alternativesOmniconvert alternativesAll web analytics & cro alternativesBrowse all alternatives