1. Google Analytics 4
Google · Mountain View · Web analytics & CRO · 4.7/5
Free web and app analytics.
Free plan
Free plan available
Web analytics & CRO · Alternatives
Best Branch alternatives in India (2026)
Branch is a web analytics & cro product from Branch, Palo Alto, priced at Free plan with a free plan. We compared 20 alternatives on published price, free plan, platforms and made-in-India support: 20 have a free plan, 2 are built in India.
Quick answer
The closest alternatives to Branch are Google Analytics 4 (Free plan), Smartlook (Free plan), Zoho Apptics (Free plan), AppsFlyer (Free plan) and Kochava (Free plan). Google Analytics 4 is the top-ranked option with a free plan.
Why businesses look for a Branch alternative
Indian support and GST
Branch is built in United States. 2 alternatives are made in India, where GST, TDS and UPI are usually handled natively and support runs on IST.
Branch alternatives compared
Ranked by how closely each product matches Branch's category, pricing model, platforms and business size, then by rating. Prices exclude GST.
| # | Software | Starting price | Free plan | Platforms | Made in India | Rating | Compare |
|---|---|---|---|---|---|---|---|
| — | Branch (current) | Free plan | Yes | Web, Android, iOS | No | 4.3/5 | — |
| 1 | Google Analytics 4 | Free plan | Yes | Web, Android, iOS | No | 4.7/5 | |
| 2 |  Smartlook | Free plan | Yes | Web, Android, iOS | No | 4.5/5 | |
| 3 |  Zoho Apptics | Free plan | Yes | Web, Android, iOS | Yes | 4.5/5 | |
| 4 |  AppsFlyer | Free plan | Yes | Web, Android, iOS | No | 4.3/5 | |
| 5 |  Kochava | Free plan | Yes | Web, Android, iOS | No | 4.3/5 | |
| 6 |  Matomo | Free plan | Yes | Web | No | 4.6/5 | |
| 7 |  VWO | Free plan | Yes | Web | Yes | 4.7/5 | |
| 8 |  Umami | Free plan | Yes | Web | No | 4.5/5 | |
| 9 |  Mouseflow | Free plan | Yes | Web | No | 4.5/5 | |
| 10 |  LogRocket | Free plan | Yes | Web | No | 4.5/5 | |
| 11 |  Statsig | Free plan | Yes | Web | No | 4.4/5 | |
| 12 |  Piwik PRO | Free plan | Yes | Web | No | 4.4/5 | |
| 13 |  Segment Analytics | Free plan | Yes | Web | No | 4.4/5 | |
| 14 |  Woopra | Free plan | Yes | Web | No | 4.4/5 | |
| 15 |  Firebase Analytics | Free | Yes | Web, Android, iOS | No | 4.3/5 | |
| 16 |  Databox | Free plan | Yes | Web | No | 4.4/5 | |
| 17 |  Triple Whale | Free plan | Yes | Web | No | 4.3/5 | |
| 18 |  Singular | Free plan | Yes | Web | No | 4.3/5 | |
| 19 |  Omniconvert | Free plan | Yes | Web | No | 4.3/5 | |
| 20 |  Clicky | Free plan | Yes | Web | No | 4.2/5 |
Top 10 Branch alternatives in detail
2. Smartlook
Smartlook (Cisco) · Brno · Web analytics & CRO · 4.5/5
Session recordings for web and mobile.
Free plan
Free plan available
3. Zoho Apptics
Zoho Corporation · Chennai · Web analytics & CRO · 4.5/5
Mobile app analytics from Zoho.
Free plan
Free plan available
Compared with Branch
- Built in India (Chennai)
4. AppsFlyer
AppsFlyer · Herzliya · Web analytics & CRO · 4.3/5
Mobile attribution and marketing analytics.
Free plan
Free plan available
Free plan
Free plan available
6. Matomo
Matomo (InnoCraft) · Wellington · Web analytics & CRO · 4.6/5
Privacy-focused open-source analytics.
Free plan
Free plan available
Compared with Branch
- Open source
7. VWO
Wingify · New Delhi · Web analytics & CRO · 4.7/5
A/B testing and experimentation platform built in Delhi.
Free plan
Free plan available
Compared with Branch
- Built in India (New Delhi)
Free plan
Free plan available
Compared with Branch
- Open source
Free plan
Free plan available
Free plan
Free plan available
Branch alternatives by what you need
Free Branch alternatives
Indian alternatives to Branch
How to choose a Branch alternative
- Google Analytics 4 is free and sufficient for most sites; add a heatmap tool when you have enough traffic to learn from.
- Product analytics (Mixpanel, Amplitude, PostHog) suits apps with logged-in users and events.
- Check data residency and consent tooling if you serve EU visitors or handle sensitive data.
Branch alternatives — FAQs
What is the best alternative to Branch in 2026?+
The closest matches to Branch on App Advisor are Google Analytics 4 (Free plan), Smartlook (Free plan), Zoho Apptics (Free plan). They are ranked by how closely their category, pricing model, platforms and target business size match Branch, then by rating. The best choice depends on your team size and budget.
Is there a free alternative to Branch?+
Yes. 20 of the 20 alternatives listed have a free plan or are free: Google Analytics 4 (Free plan), Smartlook (Free plan), Zoho Apptics (Free plan). Free plans usually cap users, records or transactions, so check the limits against your monthly volume.
Is there an Indian alternative to Branch?+
Yes. 2 alternatives are built in India, including Zoho Apptics (Free plan), VWO (Free plan). Indian products usually handle GST, TDS and UPI natively and bill in rupees.
Branch vs Google Analytics 4: which is better?+
Google Analytics 4 is the closest match to Branch in our catalogue. Compare them side by side before you book a demo.
How were these Branch alternatives chosen?+
Every product listed sits in web analytics & cro or a category Branch also covers, and Branch's own products are excluded. Prices, free plans and platforms come from each vendor's official website. App Advisor does not sell any of this software.
Free shortlist
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Related alternatives
Google Analytics 4 alternativesSmartlook alternativesZoho Apptics alternativesAppsFlyer alternativesKochava alternativesMatomo alternativesVWO alternativesUmami alternativesMouseflow alternativesLogRocket alternativesStatsig alternativesPiwik PRO alternativesAll web analytics & cro alternativesBrowse all alternatives