Head to head · SMS & OTP platforms
Gupshup vs MSG91
Pricing, features, India readiness and rating compared. Gupshup rates highest.
| Compare | Gupshup | MSG91 |
|---|---|---|
| Category | SMS & OTP platforms | SMS & OTP platforms |
| Vendor | Gupshup | Walkover Web Solutions |
| Headquarters | Mumbai, Maharashtra | Indore, Madhya Pradesh |
| Made in India | Yes | Yes |
| Starting price | Pay as you go | Pay as you go |
| Free plan | No | No |
| Free trial | Yes | Yes |
| Published pricing | Yes | Yes |
| Deployment | cloud | cloud |
| Mobile apps | No | No |
| Founded | 2004 | 2010 |
| Best for | Small business, SMB, Mid-market | Small business, SMB, Mid-market |
| App Advisor rating | 4.7 / 5 | 4.7 / 5 |
Gupshup: pros & cons
- +Built in India with GST-ready workflows and local support hours
- +22 years in business — a mature, stable product
- +Covers more than one software category, reducing the number of tools you run
- −No permanently free plan
Key features
- DLT header and template management
- Transactional and promotional routes
- OTP APIs with fallback to voice
- RCS business messaging
- Delivery reports and analytics
- Unicode and vernacular support
MSG91: pros & cons
- +Built in India with GST-ready workflows and local support hours
- +16 years in business — a mature, stable product
- +One of the top-ranked sms & otp platforms options in our catalogue
- +Covers more than one software category, reducing the number of tools you run
- −No permanently free plan
Key features
- DLT header and template management
- Transactional and promotional routes
- OTP APIs with fallback to voice
- RCS business messaging
- Delivery reports and analytics
- Unicode and vernacular support
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See Gupshup live, with an App Advisor discount
Frequently asked questions
Which is better, Gupshup or MSG91?+
Gupshup scores higher on App Advisor's rating (4.7/5) for pricing transparency, India readiness and maturity. The right choice depends on your workflow — request demos of both.
Is Gupshup cheaper than MSG91?+
Gupshup starts at Pay as you go and MSG91 at Pay as you go. Compare per-user costs at your team size, and remember GST is added on top.
Can I switch from Gupshup to MSG91?+
Most sms & otp platforms products import CSV or Excel data; check whether historical records, attachments and integrations move too before you switch.