Brevo

by Brevo (Sendinblue) · Paris, France · Since 2012

Email, SMS, WhatsApp and CRM with a generous free tier.

Marketing automation SMS & OTP platforms WhatsApp automationFree plan

Starting price: Free plan
Free trial / plan: Free plan; Start without a card
Deployment: Cloud; Web
App Advisor rating: 4.6; transparency & India fit

What is Brevo?

Brevo is marketing automation from Brevo (Sendinblue), based in Paris, France and has been building software since 2012. Email, SMS, WhatsApp and CRM with a generous free tier.

Marketing automation runs campaigns across email, SMS, WhatsApp and push, triggered by customer behaviour. Indian vendors in this category are unusually strong, largely because they solved WhatsApp and vernacular messaging early.

A free plan is available, with paid plans for growing teams. Beyond marketing automation, Brevo also covers sms & otp platforms, whatsapp automation.

What works well

+Free plan available to evaluate at zero cost
+14 years in business — a mature, stable product
+Covers more than one software category, reducing the number of tools you run

What to watch out for

−Global vendor — check India-specific compliance (GST, TDS) and support hours before you commit

Best suited for: Startup · Small business · SMB

AI analysis of Brevo

Analysing Brevo — pricing, features, reviews and alternatives…

Generated by App Advisor's native engine from this listing's verified data — not a paid placement.

Brevo features

Category-standard capabilities plus what Brevo adds. Verify depth in a demo.

Customer segmentation and journeys
Email, SMS, WhatsApp, push and in-app
Behavioural triggers and A/B tests
Landing pages and forms
Lead scoring
Attribution and campaign analytics
CRM and e-commerce integrations
Consent and DND management
Free plan to start without a card

Brevo pricing

Entry price

Free plan

Free plan, paid tiers for more users and features

How Brevo charges. Plans scale with users or features. Annual billing is usually 15–25% cheaper than monthly, and GST is added on top of listed prices in India.

Read from the vendor's official website. Prices change — confirm on brevo.com.

Brevo screenshots

Specifications

Category: Marketing automation, SMS & OTP platforms, WhatsApp automation
Vendor: Brevo (Sendinblue)
Headquarters: Paris, France
Founded: 2012
Pricing model: Freemium
Starting price: Free plan
Deployment: Cloud
Platforms: Web
Best for: Startup, Small business, SMB
Made in India: No

Free plan

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Brevo — frequently asked questions

What is Brevo?+

Brevo is marketing automation by Brevo (Sendinblue). Email, SMS, WhatsApp and CRM with a generous free tier.

How much does Brevo cost?+

Brevo has a free plan. Check the vendor's pricing page for current plans.

Does Brevo offer a free trial or free plan?+

Yes — Brevo offers a free plan you can start with.

Is Brevo made in India?+

No. Brevo is developed by Brevo (Sendinblue) in Paris, France, though it is used by Indian businesses.

Who is Brevo best suited for?+

Brevo suits startup, small business, smb buyers looking for marketing automation with sms & otp platforms and whatsapp automation.

What are the best alternatives to Brevo?+

Popular alternatives in marketing automation include Zoho Marketing Automation, CleverTap, Freshmarketer. Use App Advisor's compare tool to see them side by side.

How is Brevo deployed?+

Brevo is available as a cloud (SaaS) product, with web access.