SEO content research and writing.
Starts at
₹1,200/mo
Sales & Marketing
Best SEO tools in India (2026)
SEO tools research keywords, track rankings, audit technical issues and analyse competitors' backlinks. A few suites dominate globally, and several cheaper products cover the same essentials for small agencies and businesses.
79 products compared3 made in India36 with a free plan
Top rated here
1
Google Search Console
Free search performance and indexing reports.
Free
Rank Math
WordPress SEO plugin built in India.
Free plan
Semrush
All-in-one SEO, content and competitive research suite.
Free plan
Google Keyword Planner
Free keyword data from Google Ads.
Free
Google Trends
Search interest trends over time.
Free
View
Keyword research and rank tracking bundle.
Starts at
₹2,500/mo
SEO platform with keyword and backlink data.
Starts at
₹5,000/mo
People Also Ask research.
Free plan
Starts at
Free plan
Local SEO and citation tools.
Starts at
₹3,000/mo
Free Bing search performance tools.
Free
Starts at
Free
Local search and citation building.
Starts at
₹3,000/mo
Listing management and local SEO.
Starts at
₹4,000/mo
Website speed testing.
Free plan
Starts at
Free plan
Multi-engine autocomplete suggestions.
Free
Starts at
Free
Free SEO browser toolbar.
Free
Starts at
Free
Rank tracking.
Starts at
₹2,000/mo
Link building outreach CRM.
Starts at
₹2,000/mo
AI SEO content platform built in Gurugram.
AI poweredMade in India
Starts at
₹1,500/mo
Desktop SEO software bundle.
Free plan
Starts at
Free plan
Browser extension for keyword volumes.
Best value
Starts at
₹100/mo
Free SEO metrics toolbar.
Free
Starts at
Free
Fast rank tracker.
Starts at
₹10,000/mo
Backlink monitoring.
Starts at
₹1,200/mo
Free Chrome extension for keyword volume.
Free
Starts at
Free
Rank tracking and reporting.
Starts at
₹3,000/mo
Content research and influencer discovery.
Starts at
₹16,000/mo
Outreach and link building platform.
Starts at
₹40,000/mo
Free technical SEO utilities.
Free
Starts at
Free
Ordered by App Advisor rating. Nothing here is paid placement — see how we rate software.
How to choose seo tools
Start with Google Search Console — it is free and answers most questions for a single site.
Pay for a suite only when you manage several sites or need competitor and backlink data.
Check whether the tool has reliable India-specific volumes; some extrapolate from US data.
What to look for
- ✓ Keyword research with volume and difficulty
- ✓ Rank tracking by location and device
- ✓ Technical site audits
- ✓ Backlink analysis and outreach
- ✓ Competitor gap analysis
- ✓ Content optimisation
- ✓ Local SEO and Google Business Profile
- ✓ Reporting for clients
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SEO tools — frequently asked questions
Which SEO tool is best for beginners?+
Google Search Console plus a free keyword tool covers the basics. Ubersuggest, Semrush and Ahrefs are the usual next step when you need competitor analysis.
Related categories
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