Head to head · CRM software
DealerSetu vs Unotag
Pricing, features, India readiness and rating compared. DealerSetu rates highest.

Dealership-first DMS covering sales, accounting, stock, RTO, insurance and CRM for vehicle dealers.
| Compare | DealerSetu | Unotag |
|---|---|---|
| Category | CRM software | CRM software |
| Vendor | DealerSetu | Unotag Technologies Pvt Ltd |
| Headquarters | Dehradun, Uttarakhand | Bangalore, Karnataka |
| Made in India | Yes | Yes |
| Starting price | ₹9,999/mo | ₹30,000/mo |
| Free plan | No | No |
| Free trial | Yes | Yes |
| Published pricing | Yes | Yes |
| Deployment | cloud | cloud |
| Mobile apps | No | No |
| Founded | — | 2021 |
| Best for | Small business, SMB, Mid-market | Small business, SMB, Mid-market |
| App Advisor rating | 4.4 / 5 | 4.3 / 5 |
DealerSetu: pros & cons
- +Pricing is published, so there is no sales call to see costs
- +Built in India with GST-ready workflows and local support hours
- +Covers more than one software category, reducing the number of tools you run
- −No permanently free plan
Key features
- Lead capture from website, ads, IndiaMART and Justdial
- Pipeline stages and deal tracking
- WhatsApp, email and call logging
- Lead distribution and round-robin
- Task reminders and follow-up automation
- Quotes and proposals
Unotag: pros & cons
- +Pricing is published, so there is no sales call to see costs
- +Built in India with GST-ready workflows and local support hours
- +Covers more than one software category, reducing the number of tools you run
- −No permanently free plan
Key features
- Lead capture from website, ads, IndiaMART and Justdial
- Pipeline stages and deal tracking
- WhatsApp, email and call logging
- Lead distribution and round-robin
- Task reminders and follow-up automation
- Quotes and proposals
Get an instant demo
See DealerSetu live, with an App Advisor discount
Frequently asked questions
Which is better, DealerSetu or Unotag?+
DealerSetu scores higher on App Advisor's rating (4.4/5) for pricing transparency, India readiness and maturity. The right choice depends on your workflow — request demos of both.
Is DealerSetu cheaper than Unotag?+
DealerSetu starts at ₹9,999/mo and Unotag at ₹30,000/mo. Compare per-user costs at your team size, and remember GST is added on top.
Can I switch from DealerSetu to Unotag?+
Most crm software products import CSV or Excel data; check whether historical records, attachments and integrations move too before you switch.
