₹3,200/mo
Free trial
Marketing automation · Alternatives
Best Userlist alternatives in India (2026)
Userlist is a marketing automation product from Userlist, Inc., Atlanta, priced at On request. We compared 20 alternatives on published price, free plan, platforms and made-in-India support: 3 have a free plan, 5 are built in India.
Quick answer
The closest alternatives to Userlist are Drip (₹3,200/mo), Encharge (₹4,000/mo), Vbout (₹5,000/mo), Klenty (₹4,000/mo) and QuickMail (₹4,000/mo). Zoho Marketing Automation is the top-ranked option with a free plan. Published prices in this list start at ₹800/month.
Why businesses look for a Userlist alternative
There is no free plan
Userlist has no free tier. 3 alternatives do, which lets you test with real data before you pay.
Indian support and GST
Userlist is built in USA. 5 alternatives are made in India, where GST, TDS and UPI are usually handled natively and support runs on IST.
Userlist alternatives compared
Ranked by how closely each product matches Userlist's category, pricing model, platforms and business size, then by rating. Prices exclude GST.
| # | Software | Starting price | Free plan | Platforms | Made in India | Rating | Compare |
|---|---|---|---|---|---|---|---|
| — | Userlist (current) | On request | No | Web | No | 3.9/5 | — |
| 1 | Drip | ₹3,200/mo | No | Web | No | 4.4/5 | |
| 2 |  Encharge | ₹4,000/mo | No | Web | No | 4.4/5 | |
| 3 |  Vbout | ₹5,000/mo | No | Web | No | 4.4/5 | |
| 4 |  Klenty | ₹4,000/mo | No | Web | Yes | 4.4/5 | |
| 5 |  QuickMail | ₹4,000/mo | No | Web | No | 4.2/5 | |
| 6 |  Zoho Marketing Automation | Free plan | Yes | Web | Yes | 4.8/5 | |
| 7 |  Freshmarketer | Free plan | Yes | Web | Yes | 4.7/5 | |
| 8 |  Act-On | $900/mo (Professional, 2,500 active contacts) | No | Web | No | 3.9/5 | |
| 9 |  Groundhogg | $20/mo billed annually (Basic) | No | Web | No | 3.9/5 | |
| 10 |  ActiveCampaign | ₹1,200/mo | No | Web | No | 4.5/5 | |
| 11 |  Wigzo | Free plan | Yes | Web | Yes | 4.6/5 | |
| 12 |  WebEngage | On request | No | Web | Yes | 4.4/5 | |
| 13 |  Moosend | ₹800/mo | No | Web | No | 4.4/5 | |
| 14 |  Marketo Engage | On request | No | Web | No | 4.3/5 | |
| 15 |  Pardot (Account Engagement) | On request | No | Web | No | 4.3/5 | |
| 16 |  Salesforce Marketing Cloud | On request | No | Web | No | 4.3/5 | |
| 17 |  Oracle Eloqua | On request | No | Web | No | 4.3/5 | |
| 18 |  Dotdigital | On request | No | Web | No | 4.2/5 | |
| 19 |  Customer.io | ₹8,000/mo | No | Web | No | 4.4/5 | |
| 20 |  Ortto | ₹2,500/mo | No | Web | No | 4.4/5 |
Top 10 Userlist alternatives in detail
₹4,000/mo
Free trial
₹5,000/mo
Free trial
4. Klenty
Klenty · Chennai · Marketing automation · 4.4/5
Sales engagement and outreach automation built in Chennai.
₹4,000/mo
Free trial
Compared with Userlist
- Built in India (Chennai)
6. Zoho Marketing Automation
Zoho Corporation · Chennai · Marketing automation · 4.8/5
Lead nurturing and multichannel campaigns integrated with Zoho CRM.
Free plan
Free plan available
Compared with Userlist
- Has a free plan — Userlist does not
- Built in India (Chennai)
7. Freshmarketer
Freshworks · San Mateo · Marketing automation · 4.7/5
Marketing automation and CRO from Freshworks.
Free plan
Free plan available
Compared with Userlist
- Has a free plan — Userlist does not
- Built in India (San Mateo)
8. Act-On
Act-On Software · Marketing automation · 3.9/5
B2B marketing automation for email, lead scoring and nurturing, priced by active contacts.
$900/mo (Professional, 2,500 active contacts)
Free trial
9. Groundhogg
Groundhogg Inc. · Marketing automation · 3.9/5
Self-hosted WordPress CRM and marketing automation plugin priced by features, not contacts.
$20/mo billed annually (Basic)
Free trial
10. ActiveCampaign
ActiveCampaign · Chicago · Marketing automation · 4.5/5
Email marketing and automation with CRM.
₹1,200/mo
Free trial
Userlist alternatives by what you need
Lowest published price
Free Userlist alternatives
Indian alternatives to Userlist
How to choose a Userlist alternative
- Decide whether you are B2B lead nurturing or B2C lifecycle marketing. The products are different — one revolves around forms and scoring, the other around app events and push.
- Count contacts, not features; most pricing scales with monthly active users or contacts, and the bill grows with your list.
- Check DND, consent and template-approval handling for SMS and WhatsApp, which are regulated channels in India.
Userlist alternatives — FAQs
What is the best alternative to Userlist in 2026?+
The closest matches to Userlist on App Advisor are Drip (₹3,200/mo), Encharge (₹4,000/mo), Vbout (₹5,000/mo). They are ranked by how closely their category, pricing model, platforms and target business size match Userlist, then by rating. The best choice depends on your team size and budget.
Is there a free alternative to Userlist?+
Yes. 3 of the 20 alternatives listed have a free plan or are free: Zoho Marketing Automation (Free plan), Freshmarketer (Free plan), Wigzo (Free plan). Free plans usually cap users, records or transactions, so check the limits against your monthly volume.
What is the cheapest alternative to Userlist?+
Among alternatives that publish a price, Moosend starts lowest at ₹800/mo. Zoho Marketing Automation also has a free plan. Prices are read from each vendor's website and exclude GST.
Is there an Indian alternative to Userlist?+
Yes. 5 alternatives are built in India, including Klenty (₹4,000/mo), Zoho Marketing Automation (Free plan), Freshmarketer (Free plan). Indian products usually handle GST, TDS and UPI natively and bill in rupees.
Userlist vs Drip: which is better?+
Drip is the closest match to Userlist in our catalogue. Compare them side by side before you book a demo.
How were these Userlist alternatives chosen?+
Every product listed sits in marketing automation or a category Userlist also covers, and Userlist, Inc.'s own products are excluded. Prices, free plans and platforms come from each vendor's official website. App Advisor does not sell any of this software.
Free shortlist
Not sure which Userlist alternative fits?
Tell us your team size and budget and we'll send a shortlist of three.
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