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Act-On
by Act-On Software ·
B2B marketing automation for email, lead scoring and nurturing, priced by active contacts.
- Starting price
- $900/mo (Professional, 2,500 active contacts)
- Free trial / plan
- Free trial
- Deployment
- Cloud
- Web
- App Advisor rating
- 3.9
- transparency & India fit
What is Act-On?
Act-On is marketing automation from Act-On Software, based in . B2B marketing automation for email, lead scoring and nurturing, priced by active contacts.
Marketing automation runs campaigns across email, SMS, WhatsApp and push, triggered by customer behaviour. Indian vendors in this category are unusually strong, largely because they solved WhatsApp and vernacular messaging early.
Pricing is quoted per organisation, so ask the vendor for a proposal that matches your size. Beyond marketing automation, Act-On also covers workflow automation & integration.
What works well
- +Covers more than one software category, reducing the number of tools you run
What to watch out for
- −No permanently free plan
- −Global vendor — check India-specific compliance (GST, TDS) and support hours before you commit
Best suited for: Small business · SMB · Mid-market
AI analysis of Act-On
Analysing Act-On — pricing, features, reviews and alternatives…
Generated by App Advisor's native engine from this listing's verified data — not a paid placement.
Act-On features
Category-standard capabilities plus what Act-On adds. Verify depth in a demo.
- Customer segmentation and journeys
- Email, SMS, WhatsApp, push and in-app
- Behavioural triggers and A/B tests
- Landing pages and forms
- Lead scoring
- Attribution and campaign analytics
- CRM and e-commerce integrations
- Consent and DND management
Act-On pricing
Entry price
$900/mo (Professional, 2,500 active contacts)
Published subscription pricing, taxes extra
How Act-On charges. Plans scale with users or features. Annual billing is usually 15–25% cheaper than monthly, and GST is added on top of listed prices in India.
Read from the vendor's official website. Prices change — confirm on act-on.com.
Specifications
- Category
- Marketing automation, Workflow automation & integration
- Vendor
- Act-On Software
- Headquarters
- Founded
- Not published
- Pricing model
- Subscription
- Starting price
- $900/mo (Professional, 2,500 active contacts)
- Deployment
- Cloud
- Platforms
- Web
- Best for
- Small business, SMB, Mid-market
- Made in India
- No
More software like Act-On
Alternatives, the same vendor's other products and India-first picks.
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Act-On — frequently asked questions
What is Act-On?+
Act-On is marketing automation by Act-On Software. B2B marketing automation for email, lead scoring and nurturing, priced by active contacts.
How much does Act-On cost?+
Act-On does not publish a price list; pricing is quoted per organisation. Request a demo through App Advisor and we will ask the vendor for a written quote.
Does Act-On offer a free trial or free plan?+
Act-On typically offers a free trial before you commit to a paid plan.
Is Act-On made in India?+
No. Act-On is developed by Act-On Software in , though it is used by Indian businesses.
Who is Act-On best suited for?+
Act-On suits small business, smb, mid-market buyers looking for marketing automation with workflow automation & integration.
What are the best alternatives to Act-On?+
Popular alternatives in marketing automation include Zoho Marketing Automation, CleverTap, Freshmarketer. Use App Advisor's compare tool to see them side by side.
How is Act-On deployed?+
Act-On is available as a cloud (SaaS) product, with web access.
About Act-On Software
Act-On Software · , · 1 product in our catalogue
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