1. Marketo Engage
Adobe · San Jose · Marketing automation · 4.3/5
Enterprise B2B marketing automation.
On request
Quote-based
Marketing automation · Alternatives
Best WebEngage alternatives in India (2026)
WebEngage is a marketing automation product from WebEngage, Mumbai, priced at On request. We compared 20 alternatives on published price, free plan, platforms and made-in-India support: 3 have a free plan, 11 are built in India, and 7 start cheaper or free.
Quick answer
The closest alternatives to WebEngage are Marketo Engage (On request), Pardot (Account Engagement) (On request), Salesforce Marketing Cloud (On request), Oracle Eloqua (On request) and Dotdigital (On request). Zoho Marketing Automation is the top-ranked option with a free plan. Published prices in this list start at ₹3,200/month.
Why businesses look for a WebEngage alternative
The price isn't published
WebEngage quotes WebEngage per organisation. 4 of the 20 alternatives below publish a starting price, so you can budget before a sales call.
There is no free plan
WebEngage has no free tier. 3 alternatives do, which lets you test with real data before you pay.
WebEngage alternatives compared
Ranked by how closely each product matches WebEngage's category, pricing model, platforms and business size, then by rating. Prices exclude GST.
| # | Software | Starting price | Free plan | Platforms | Made in India | Rating | Compare |
|---|---|---|---|---|---|---|---|
| — | WebEngage (current) | On request | No | Web | Yes | 4.4/5 | — |
| 1 | Marketo Engage | On request | No | Web | No | 4.3/5 | |
| 2 |  Pardot (Account Engagement) | On request | No | Web | No | 4.3/5 | |
| 3 |  Salesforce Marketing Cloud | On request | No | Web | No | 4.3/5 | |
| 4 |  Oracle Eloqua | On request | No | Web | No | 4.3/5 | |
| 5 |  Dotdigital | On request | No | Web | No | 4.2/5 | |
| 6 |  Zoho Marketing Automation | Free plan | Yes | Web | Yes | 4.8/5 | |
| 7 |  Freshmarketer | Free plan | Yes | Web | Yes | 4.7/5 | |
| 8 |  Wishpond | On request | No | Web | No | 3.9/5 | |
| 9 |  Klenty | ₹4,000/mo | No | Web | Yes | 4.4/5 | |
| 10 |  Wigzo | Free plan | Yes | Web | Yes | 4.6/5 | |
| 11 |  Drip | ₹3,200/mo | No | Web | No | 4.4/5 | |
| 12 |  Encharge | ₹4,000/mo | No | Web | No | 4.4/5 | |
| 13 |  Vbout | ₹5,000/mo | No | Web | No | 4.4/5 | |
| 14 |  Hansel by Netcore | On request | No | Web | Yes | 4.3/5 | |
| 15 |  Vizury | On request | No | Web | Yes | 4.3/5 | |
| 16 |  iZooto | On request | No | Web | Yes | 4.3/5 | |
| 17 |  Hansa Cequity | On request | No | Web | Yes | 4.3/5 | |
| 18 |  Convertcart | On request | No | Web | Yes | 4.3/5 | |
| 19 |  Lemnisk | On request | No | Web | Yes | 4.2/5 | |
| 20 |  Netcore Customer Engagement | On request | No | Web | Yes | 4.5/5 |
Top 10 WebEngage alternatives in detail
2. Pardot (Account Engagement)
Salesforce · San Francisco · Marketing automation · 4.3/5
B2B marketing automation for Salesforce.
On request
Quote-based
3. Salesforce Marketing Cloud
Salesforce · San Francisco · Marketing automation · 4.3/5
Enterprise marketing automation and journeys.
On request
Quote-based
On request
Quote-based
On request
Quote-based
6. Zoho Marketing Automation
Zoho Corporation · Chennai · Marketing automation · 4.8/5
Lead nurturing and multichannel campaigns integrated with Zoho CRM.
Free plan
Free plan available
Compared with WebEngage
- Has a free plan — WebEngage does not
7. Freshmarketer
Freshworks · San Mateo · Marketing automation · 4.7/5
Marketing automation and CRO from Freshworks.
Free plan
Free plan available
Compared with WebEngage
- Has a free plan — WebEngage does not
8. Wishpond
Wishpond Technologies Ltd. · Marketing automation · 3.9/5
Marketing platform bundling landing pages, pop-ups, contests and email automation for SMBs.
On request
Quote-based
9. Klenty
Klenty · Chennai · Marketing automation · 4.4/5
Sales engagement and outreach automation built in Chennai.
₹4,000/mo
Free trial
Compared with WebEngage
- Publishes a price (₹4,000/mo); WebEngage is quote-only
10. Wigzo
Wigzo (Shiprocket) · New Delhi · Marketing automation · 4.6/5
Omnichannel marketing automation for e-commerce.
Free plan
Free plan available
Compared with WebEngage
- Has a free plan — WebEngage does not
WebEngage alternatives by what you need
Cheaper than WebEngage
Free WebEngage alternatives
Indian alternatives to WebEngage
How to choose a WebEngage alternative
- Decide whether you are B2B lead nurturing or B2C lifecycle marketing. The products are different — one revolves around forms and scoring, the other around app events and push.
- Count contacts, not features; most pricing scales with monthly active users or contacts, and the bill grows with your list.
- Check DND, consent and template-approval handling for SMS and WhatsApp, which are regulated channels in India.
WebEngage alternatives — FAQs
What is the best alternative to WebEngage in 2026?+
The closest matches to WebEngage on App Advisor are Marketo Engage (On request), Pardot (Account Engagement) (On request), Salesforce Marketing Cloud (On request). They are ranked by how closely their category, pricing model, platforms and target business size match WebEngage, then by rating. The best choice depends on your team size and budget.
Is there a free alternative to WebEngage?+
Yes. 3 of the 20 alternatives listed have a free plan or are free: Zoho Marketing Automation (Free plan), Freshmarketer (Free plan), Wigzo (Free plan). Free plans usually cap users, records or transactions, so check the limits against your monthly volume.
What is the cheapest alternative to WebEngage?+
Among alternatives that publish a price, Drip starts lowest at ₹3,200/mo. Zoho Marketing Automation also has a free plan. Prices are read from each vendor's website and exclude GST.
Is there an Indian alternative to WebEngage?+
Yes. 11 alternatives are built in India, including Zoho Marketing Automation (Free plan), Freshmarketer (Free plan), Klenty (₹4,000/mo). Indian products usually handle GST, TDS and UPI natively and bill in rupees.
WebEngage vs Marketo Engage: which is better?+
Marketo Engage is the closest match to WebEngage in our catalogue. Compare them side by side before you book a demo.
How were these WebEngage alternatives chosen?+
Every product listed sits in marketing automation or a category WebEngage also covers, and WebEngage's own products are excluded. Prices, free plans and platforms come from each vendor's official website. App Advisor does not sell any of this software.
Free shortlist
Not sure which WebEngage alternative fits?
Tell us your team size and budget and we'll send a shortlist of three.
Related alternatives
Marketo Engage alternativesPardot (Account Engagement) alternativesSalesforce Marketing Cloud alternativesOracle Eloqua alternativesDotdigital alternativesZoho Marketing Automation alternativesFreshmarketer alternativesWishpond alternativesKlenty alternativesWigzo alternativesDrip alternativesEncharge alternativesAll marketing automation alternativesBrowse all alternatives