1. Freshmarketer
Freshworks · San Mateo · Marketing automation · 4.7/5
Marketing automation and CRO from Freshworks.
Free plan
Free plan available
Marketing automation · Alternatives
Best Zoho Marketing Automation alternatives in India (2026)
Zoho Marketing Automation is a marketing automation product from Zoho Corporation, Chennai, priced at Free plan with a free plan. We compared 20 alternatives on published price, free plan, platforms and made-in-India support: 10 have a free plan, 8 are built in India.
Quick answer
The closest alternatives to Zoho Marketing Automation are Freshmarketer (Free plan), Wigzo (Free plan), Klenty (₹4,000/mo), HubSpot Marketing Hub (Free plan) and Mailchimp (Free plan). Freshmarketer is the top-ranked option with a free plan. Published prices in this list start at ₹3,200/month.
Zoho Marketing Automation alternatives compared
Ranked by how closely each product matches Zoho Marketing Automation's category, pricing model, platforms and business size, then by rating. Prices exclude GST.
| # | Software | Starting price | Free plan | Platforms | Made in India | Rating | Compare |
|---|---|---|---|---|---|---|---|
| — | Zoho Marketing Automation (current) | Free plan | Yes | Web | Yes | 4.8/5 | — |
| 1 | Freshmarketer | Free plan | Yes | Web | Yes | 4.7/5 | vs Zoho Marketing Automation |
| 2 |  Wigzo | Free plan | Yes | Web | Yes | 4.6/5 | |
| 3 |  Klenty | ₹4,000/mo | No | Web | Yes | 4.4/5 | |
| 4 |  HubSpot Marketing Hub | Free plan | Yes | Web | No | 4.6/5 | vs Zoho Marketing Automation |
| 5 |  Mailchimp | Free plan | Yes | Web | No | 4.6/5 | |
| 6 |  WebEngage | On request | No | Web | Yes | 4.4/5 | |
| 7 |  GetResponse | Free plan | Yes | Web | No | 4.6/5 | |
| 8 |  Drip | ₹3,200/mo | No | Web | No | 4.4/5 | |
| 9 |  Benchmark Email | Free plan | Yes | Web | No | 4.5/5 | |
| 10 |  Encharge | ₹4,000/mo | No | Web | No | 4.4/5 | |
| 11 |  Vbout | ₹5,000/mo | No | Web | No | 4.4/5 | |
| 12 |  PushEngage | Free plan | Yes | Web | Yes | 4.6/5 | |
| 13 |  Reelo | Free plan | Yes | Web | Yes | 4.6/5 | |
| 14 |  QuickMail | ₹4,000/mo | No | Web | No | 4.2/5 | |
| 15 |  Marketo Engage | On request | No | Web | No | 4.3/5 | |
| 16 |  Pardot (Account Engagement) | On request | No | Web | No | 4.3/5 | |
| 17 |  Salesforce Marketing Cloud | On request | No | Web | No | 4.3/5 | |
| 18 |  Oracle Eloqua | On request | No | Web | No | 4.3/5 | |
| 19 |  Mailmodo | Free plan | Yes | Web | Yes | 4.6/5 | vs Zoho Marketing Automation |
| 20 |  Mailercloud | Free plan | Yes | Web | Yes | 4.6/5 |
Top 10 Zoho Marketing Automation alternatives in detail
2. Wigzo
Wigzo (Shiprocket) · New Delhi · Marketing automation · 4.6/5
Omnichannel marketing automation for e-commerce.
Free plan
Free plan available
3. Klenty
Klenty · Chennai · Marketing automation · 4.4/5
Sales engagement and outreach automation built in Chennai.
₹4,000/mo
Free trial
Compared with Zoho Marketing Automation
- No free plan, unlike Zoho Marketing Automation
4. HubSpot Marketing Hub
HubSpot · Cambridge · Marketing automation · 4.6/5
Inbound marketing automation with forms, email and workflows.
Free plan
Free plan available
5. Mailchimp
Intuit Mailchimp · Atlanta · Marketing automation · 4.6/5
Email marketing and automation for small businesses.
Free plan
Free plan available
6. WebEngage
WebEngage · Mumbai · Marketing automation · 4.4/5
Full-stack retention and marketing automation.
On request
Quote-based
Compared with Zoho Marketing Automation
- No free plan, unlike Zoho Marketing Automation
7. GetResponse
GetResponse · Gdańsk · Marketing automation · 4.6/5
Email marketing, automation and webinars.
Free plan
Free plan available
₹3,200/mo
Free trial
Compared with Zoho Marketing Automation
- No free plan, unlike Zoho Marketing Automation
9. Benchmark Email
Benchmark Internet Group · Los Alamitos · Marketing automation · 4.5/5
Email marketing with templates and automation.
Free plan
Free plan available
₹4,000/mo
Free trial
Compared with Zoho Marketing Automation
- No free plan, unlike Zoho Marketing Automation
Zoho Marketing Automation alternatives by what you need
Lowest published price
Free Zoho Marketing Automation alternatives
Indian alternatives to Zoho Marketing Automation
How to choose a Zoho Marketing Automation alternative
- Decide whether you are B2B lead nurturing or B2C lifecycle marketing. The products are different — one revolves around forms and scoring, the other around app events and push.
- Count contacts, not features; most pricing scales with monthly active users or contacts, and the bill grows with your list.
- Check DND, consent and template-approval handling for SMS and WhatsApp, which are regulated channels in India.
Zoho Marketing Automation alternatives — FAQs
What is the best alternative to Zoho Marketing Automation in 2026?+
The closest matches to Zoho Marketing Automation on App Advisor are Freshmarketer (Free plan), Wigzo (Free plan), Klenty (₹4,000/mo). They are ranked by how closely their category, pricing model, platforms and target business size match Zoho Marketing Automation, then by rating. The best choice depends on your team size and budget.
Is there a free alternative to Zoho Marketing Automation?+
Yes. 10 of the 20 alternatives listed have a free plan or are free: Freshmarketer (Free plan), Wigzo (Free plan), HubSpot Marketing Hub (Free plan). Free plans usually cap users, records or transactions, so check the limits against your monthly volume.
What is the cheapest alternative to Zoho Marketing Automation?+
Among alternatives that publish a price, Drip starts lowest at ₹3,200/mo. Freshmarketer also has a free plan. Prices are read from each vendor's website and exclude GST.
Is there an Indian alternative to Zoho Marketing Automation?+
Yes. 8 alternatives are built in India, including Freshmarketer (Free plan), Wigzo (Free plan), Klenty (₹4,000/mo). Indian products usually handle GST, TDS and UPI natively and bill in rupees.
Zoho Marketing Automation vs Freshmarketer: which is better?+
Freshmarketer is the closest match to Zoho Marketing Automation in our catalogue. Compare them side by side before you book a demo.
How were these Zoho Marketing Automation alternatives chosen?+
Every product listed sits in marketing automation or a category Zoho Marketing Automation also covers, and Zoho Corporation's own products are excluded. Prices, free plans and platforms come from each vendor's official website. App Advisor does not sell any of this software.
Free shortlist
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