1. Zoho Marketing Automation
Zoho Corporation · Chennai · Marketing automation · 4.8/5
Lead nurturing and multichannel campaigns integrated with Zoho CRM.
Free plan
Free plan available
Compared with HubSpot Marketing Hub
- Built in India (Chennai)
Marketing automation · Alternatives
Best HubSpot Marketing Hub alternatives in India (2026)
HubSpot Marketing Hub is a marketing automation product from HubSpot, Cambridge, priced at Free plan with a free plan. We compared 20 alternatives on published price, free plan, platforms and made-in-India support: 15 have a free plan, 10 are built in India.
Quick answer
The closest alternatives to HubSpot Marketing Hub are Zoho Marketing Automation (Free plan), Freshmarketer (Free plan), Wigzo (Free plan), Mailchimp (Free plan) and GetResponse (Free plan). Zoho Marketing Automation is the top-ranked option with a free plan. Published prices in this list start at ₹3,200/month.
Why businesses look for a HubSpot Marketing Hub alternative
Indian support and GST
HubSpot Marketing Hub is built in United States. 10 alternatives are made in India, where GST, TDS and UPI are usually handled natively and support runs on IST.
HubSpot Marketing Hub alternatives compared
Ranked by how closely each product matches HubSpot Marketing Hub's category, pricing model, platforms and business size, then by rating. Prices exclude GST.
| # | Software | Starting price | Free plan | Platforms | Made in India | Rating | Compare |
|---|---|---|---|---|---|---|---|
| — | HubSpot Marketing Hub (current) | Free plan | Yes | Web | No | 4.6/5 | — |
| 1 | Zoho Marketing Automation | Free plan | Yes | Web | Yes | 4.8/5 | vs HubSpot Marketing Hub |
| 2 |  Freshmarketer | Free plan | Yes | Web | Yes | 4.7/5 | vs HubSpot Marketing Hub |
| 3 |  Wigzo | Free plan | Yes | Web | Yes | 4.6/5 | |
| 4 |  Mailchimp | Free plan | Yes | Web | No | 4.6/5 | |
| 5 |  GetResponse | Free plan | Yes | Web | No | 4.6/5 | |
| 6 |  Benchmark Email | Free plan | Yes | Web | No | 4.5/5 | |
| 7 |  PushEngage | Free plan | Yes | Web | Yes | 4.6/5 | |
| 8 |  Drip | ₹3,200/mo | No | Web | No | 4.4/5 | |
| 9 |  Encharge | ₹4,000/mo | No | Web | No | 4.4/5 | |
| 10 |  Reelo | Free plan | Yes | Web | Yes | 4.6/5 | |
| 11 |  Zoho Campaigns | Free plan | Yes | Web | Yes | 4.7/5 | vs HubSpot Marketing Hub |
| 12 |  Vbout | ₹5,000/mo | No | Web | No | 4.4/5 | |
| 13 |  FluentCRM | Free plan | Yes | Web | No | 4.2/5 | |
| 14 |  Mailmodo | Free plan | Yes | Web | Yes | 4.6/5 | vs HubSpot Marketing Hub |
| 15 |  Klenty | ₹4,000/mo | No | Web | Yes | 4.4/5 | |
| 16 |  Mailercloud | Free plan | Yes | Web | Yes | 4.6/5 | |
| 17 |  Klaviyo | Free plan | Yes | Web | No | 4.6/5 | |
| 18 |  Omnisend | Free plan | Yes | Web | No | 4.5/5 | |
| 19 |  Twilio Segment | Free plan | Yes | Web | No | 4.4/5 | |
| 20 |  WebEngage | On request | No | Web | Yes | 4.4/5 |
Top 10 HubSpot Marketing Hub alternatives in detail
2. Freshmarketer
Freshworks · San Mateo · Marketing automation · 4.7/5
Marketing automation and CRO from Freshworks.
Free plan
Free plan available
Compared with HubSpot Marketing Hub
- Built in India (San Mateo)
3. Wigzo
Wigzo (Shiprocket) · New Delhi · Marketing automation · 4.6/5
Omnichannel marketing automation for e-commerce.
Free plan
Free plan available
Compared with HubSpot Marketing Hub
- Built in India (New Delhi)
4. Mailchimp
Intuit Mailchimp · Atlanta · Marketing automation · 4.6/5
Email marketing and automation for small businesses.
Free plan
Free plan available
5. GetResponse
GetResponse · Gdańsk · Marketing automation · 4.6/5
Email marketing, automation and webinars.
Free plan
Free plan available
6. Benchmark Email
Benchmark Internet Group · Los Alamitos · Marketing automation · 4.5/5
Email marketing with templates and automation.
Free plan
Free plan available
7. PushEngage
PushEngage · Bengaluru · Marketing automation · 4.6/5
Web push notifications built by an Indian team.
Free plan
Free plan available
Compared with HubSpot Marketing Hub
- Built in India (Bengaluru)
₹3,200/mo
Free trial
Compared with HubSpot Marketing Hub
- No free plan, unlike HubSpot Marketing Hub
₹4,000/mo
Free trial
Compared with HubSpot Marketing Hub
- No free plan, unlike HubSpot Marketing Hub
10. Reelo
Reelo · Ahmedabad · Marketing automation · 4.6/5
Customer engagement and loyalty for restaurants and retail.
Free plan
Free plan available
Compared with HubSpot Marketing Hub
- Built in India (Ahmedabad)
HubSpot Marketing Hub alternatives by what you need
Lowest published price
Free HubSpot Marketing Hub alternatives
Indian alternatives to HubSpot Marketing Hub
How to choose a HubSpot Marketing Hub alternative
- Decide whether you are B2B lead nurturing or B2C lifecycle marketing. The products are different — one revolves around forms and scoring, the other around app events and push.
- Count contacts, not features; most pricing scales with monthly active users or contacts, and the bill grows with your list.
- Check DND, consent and template-approval handling for SMS and WhatsApp, which are regulated channels in India.
HubSpot Marketing Hub alternatives — FAQs
What is the best alternative to HubSpot Marketing Hub in 2026?+
The closest matches to HubSpot Marketing Hub on App Advisor are Zoho Marketing Automation (Free plan), Freshmarketer (Free plan), Wigzo (Free plan). They are ranked by how closely their category, pricing model, platforms and target business size match HubSpot Marketing Hub, then by rating. The best choice depends on your team size and budget.
Is there a free alternative to HubSpot Marketing Hub?+
Yes. 15 of the 20 alternatives listed have a free plan or are free: Zoho Marketing Automation (Free plan), Freshmarketer (Free plan), Wigzo (Free plan). Free plans usually cap users, records or transactions, so check the limits against your monthly volume.
What is the cheapest alternative to HubSpot Marketing Hub?+
Among alternatives that publish a price, Drip starts lowest at ₹3,200/mo. Zoho Marketing Automation also has a free plan. Prices are read from each vendor's website and exclude GST.
Is there an Indian alternative to HubSpot Marketing Hub?+
Yes. 10 alternatives are built in India, including Zoho Marketing Automation (Free plan), Freshmarketer (Free plan), Wigzo (Free plan). Indian products usually handle GST, TDS and UPI natively and bill in rupees.
HubSpot Marketing Hub vs Zoho Marketing Automation: which is better?+
Zoho Marketing Automation is the closest match to HubSpot Marketing Hub in our catalogue. Key differences: Built in India (Chennai). Compare them side by side before you book a demo.
How were these HubSpot Marketing Hub alternatives chosen?+
Every product listed sits in marketing automation or a category HubSpot Marketing Hub also covers, and HubSpot's own products are excluded. Prices, free plans and platforms come from each vendor's official website. App Advisor does not sell any of this software.
Free shortlist
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