WebEngage

by WebEngage · Mumbai, Maharashtra · Since 2011

Full-stack retention and marketing automation.

Marketing automation Workflow automation & integrationRecommendedMade in India

Starting price: On request; Ask for a quote
Free trial / plan: Not advertised
Deployment: Cloud; Web
App Advisor rating: 4.4; transparency & India fit

What is WebEngage?

WebEngage is marketing automation from WebEngage, an Indian company headquartered in Mumbai, Maharashtra and has been building software since 2011. Full-stack retention and marketing automation.

Marketing automation runs campaigns across email, SMS, WhatsApp and push, triggered by customer behaviour. Indian vendors in this category are unusually strong, largely because they solved WhatsApp and vernacular messaging early.

Pricing is quoted per organisation, so ask the vendor for a proposal that matches your size. Beyond marketing automation, WebEngage also covers workflow automation & integration. Because it is built in India, GST, INR pricing and local support hours are native rather than bolted on.

What works well

+Built in India with GST-ready workflows and local support hours
+15 years in business — a mature, stable product
+One of the top-ranked marketing automation options in our catalogue
+Covers more than one software category, reducing the number of tools you run

What to watch out for

−Pricing is not published — expect a sales conversation before you see costs
−No permanently free plan

Best suited for: Mid-market · Enterprise

AI analysis of WebEngage

Analysing WebEngage — pricing, features, reviews and alternatives…

Generated by App Advisor's native engine from this listing's verified data — not a paid placement.

WebEngage features

Category-standard capabilities plus what WebEngage adds. Verify depth in a demo.

Customer segmentation and journeys
Email, SMS, WhatsApp, push and in-app
Behavioural triggers and A/B tests
Landing pages and forms
Lead scoring
Attribution and campaign analytics
CRM and e-commerce integrations
Consent and DND management
INR pricing and India-based support

WebEngage pricing

Entry price

On request

Quoted per organisation after a discovery call

How WebEngage charges. WebEngage prices per organisation based on users, modules and implementation scope. Ask for a quote that includes onboarding, training and annual increases.

Read from the vendor's official website. Prices change — confirm on webengage.com.

Specifications

Category: Marketing automation, Workflow automation & integration
Vendor: WebEngage
Headquarters: Mumbai, Maharashtra
Founded: 2011
Pricing model: Quote-based
Starting price: On request
Deployment: Cloud
Platforms: Web
Best for: Mid-market, Enterprise
Made in India: Yes

Free plan

View

Compare all WebEngage alternatives with pricing →

WebEngage — frequently asked questions

What is WebEngage?+

WebEngage is marketing automation by WebEngage, an Indian company from Mumbai. Full-stack retention and marketing automation.

How much does WebEngage cost?+

WebEngage does not publish a price list; pricing is quoted per organisation. Request a demo through App Advisor and we will ask the vendor for a written quote.

Does WebEngage offer a free trial or free plan?+

WebEngage does not advertise a free plan; ask the vendor for a trial or a guided demo.

Is WebEngage made in India?+

Yes. WebEngage is built by WebEngage, headquartered in Mumbai, Maharashtra.

Who is WebEngage best suited for?+

WebEngage suits mid-market, enterprise buyers looking for marketing automation with workflow automation & integration.

What are the best alternatives to WebEngage?+

Popular alternatives in marketing automation include Zoho Marketing Automation, CleverTap, Freshmarketer. Use App Advisor's compare tool to see them side by side.

How is WebEngage deployed?+

WebEngage is available as a cloud (SaaS) product, with web access.