Marketo Engage

by Adobe · San Jose, United States · Since 2006

Enterprise B2B marketing automation.

Marketing automation Workflow automation & integrationEnterprise ready

Starting price: On request; Ask for a quote
Free trial / plan: Not advertised
Deployment: Cloud; Web
App Advisor rating: 4.3; transparency & India fit

What is Marketo Engage?

Marketo Engage is marketing automation from Adobe, based in San Jose, United States and has been building software since 2006. Enterprise B2B marketing automation.

Marketing automation runs campaigns across email, SMS, WhatsApp and push, triggered by customer behaviour. Indian vendors in this category are unusually strong, largely because they solved WhatsApp and vernacular messaging early.

Pricing is quoted per organisation, so ask the vendor for a proposal that matches your size. Beyond marketing automation, Marketo Engage also covers workflow automation & integration.

What works well

+20 years in business — a mature, stable product
+Covers more than one software category, reducing the number of tools you run

What to watch out for

−Pricing is not published — expect a sales conversation before you see costs
−No permanently free plan
−Global vendor — check India-specific compliance (GST, TDS) and support hours before you commit

Best suited for: Mid-market · Enterprise

AI analysis of Marketo Engage

Analysing Marketo Engage — pricing, features, reviews and alternatives…

Generated by App Advisor's native engine from this listing's verified data — not a paid placement.

Marketo Engage features

Category-standard capabilities plus what Marketo Engage adds. Verify depth in a demo.

Customer segmentation and journeys
Email, SMS, WhatsApp, push and in-app
Behavioural triggers and A/B tests
Landing pages and forms
Lead scoring
Attribution and campaign analytics
CRM and e-commerce integrations
Consent and DND management

Marketo Engage pricing

Entry price

On request

Quoted per organisation after a discovery call

How Marketo Engage charges. Adobe prices per organisation based on users, modules and implementation scope. Ask for a quote that includes onboarding, training and annual increases.

Read from the vendor's official website. Prices change — confirm on business.adobe.com.

Specifications

Category: Marketing automation, Workflow automation & integration
Vendor: Adobe
Headquarters: San Jose, United States
Founded: 2006
Pricing model: Quote-based
Starting price: On request
Deployment: Cloud
Platforms: Web
Best for: Mid-market, Enterprise
Made in India: No

Free plan

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Marketo Engage — frequently asked questions

What is Marketo Engage?+

Marketo Engage is marketing automation by Adobe. Enterprise B2B marketing automation.

How much does Marketo Engage cost?+

Marketo Engage does not publish a price list; pricing is quoted per organisation. Request a demo through App Advisor and we will ask the vendor for a written quote.

Does Marketo Engage offer a free trial or free plan?+

Marketo Engage does not advertise a free plan; ask the vendor for a trial or a guided demo.

Is Marketo Engage made in India?+

No. Marketo Engage is developed by Adobe in San Jose, United States, though it is used by Indian businesses.

Who is Marketo Engage best suited for?+

Marketo Engage suits mid-market, enterprise buyers looking for marketing automation with workflow automation & integration.

What are the best alternatives to Marketo Engage?+

Popular alternatives in marketing automation include Zoho Marketing Automation, CleverTap, Freshmarketer. Use App Advisor's compare tool to see them side by side.

How is Marketo Engage deployed?+

Marketo Engage is available as a cloud (SaaS) product, with web access.