Marketing automation software · India
Marketing automation software price in India: 6 vendors' published plans (2026)
We read the pricing pages of 6 marketing automation software vendors and recorded every plan that is published in rupees. The lowest paid figure we found is ₹625 per month for Brevo (Starter). Mailchimp also lists a ₹0 tier.
3 of these vendors quote at least one plan on annual billing, and 2 state that GST is extra — so compare the per-month figure only after checking the billing term, and add 18% GST where the page says prices exclude it.
Checked on vendors' official websites in September 2026. Nothing here is paid placement.
| Product | Plan | Price | Billing | GST | Source |
|---|---|---|---|---|---|
 Zoho Marketing AutomationMade in India | Standard (1,000 contacts) | ₹855 per month | billed annually | + GST | source |
| Professional (1,000 contacts) | ₹1,305 per month | billed annually | + GST | source | |
| Enterprise (1,000 contacts) | ₹2,655 per month | billed annually | + GST | source | |
 FreshmarketerMade in India | Enterprise | ₹1,249 per month (500 marketing contacts) | billed annually | Not stated | source |
 Mailchimp | Free | ₹0 per month | monthly | Not stated | source |
| Essentials (promo: 50% off for the first 12 months) | ₹845 per month (50% off for 12 months) | monthly | Not stated | source | |
| Standard (promo: 50% off for the first 12 months) | ₹1,265 per month (50% off for 12 months) | monthly | Not stated | source | |
| Premium (promo: 50% off for the first 12 months) | ₹25,300 per month (50% off for 12 months) | monthly | Not stated | source | |
 Pabbly Email MarketingMade in India | Standard | ₹1,499 per month | Not stated | Not stated | source |
| Unlimited | ₹6,249 per month | Not stated | Not stated | source | |
 Brevo | Starter | ₹625 per month | monthly | Not stated | source |
| Standard | ₹1,345 per month | monthly | Not stated | source | |
| Professional | ₹44,680 per month | monthly | Not stated | source | |
 GetResponse | Starter | ₹1,492 per month | billed annually | + GST | source |
| Marketer | ₹4,633 per month | billed annually | + GST | source | |
| Creator | ₹5,418 per month | billed annually | + GST | source |
Quotes are copied from the linked vendor pages. “Not stated” / “—” means the vendor does not publish it or we could not verify it.
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Marketing automation software subscription cost in India
The bill grows with contact count, including inactive contacts you never clean out, plus messaging credits, dedicated IPs, extra workspaces, premium integrations and onboarding services. Annual commitments cut rates but can lock you into a contact tier. GST at 18% applies to the subscription and usually to messaging credits too. Budget for design time for templates and for DLT registrations and WhatsApp template approvals before campaigns can go live.
Frequently asked questions
What is the cheapest marketing automation software price in India?+
Among the 6 vendors whose pricing pages we checked in September 2026, the lowest published paid plan is Brevo Starter at ₹625 per month, monthly. Check the vendor page before buying — prices change.
Are marketing automation software prices in India inclusive of GST?+
Usually not. 2 of the 6 vendors here say their prices exclude GST; the rest do not say either way. SaaS subscriptions attract 18% GST, which a GST-registered business can generally claim back as input tax credit.
Why do some marketing automation software vendors not publish prices?+
Vendors that sell mostly to larger companies often quote per deal, based on users, modules and implementation. Those products are not in this table; ask for a written quote that splits licence, implementation and support.