All-in-one SEO, content and competitive research suite.
RecommendedFree plan
Starts at
Free plan
- Products
- 4
- Categories
- 3
- Free plans
- 2
- Guides
- 2
About Semrush
Semrush is a US software company that makes online visibility and digital marketing tools, best known for search engine optimisation (SEO). Oleg Shchegolev and Dmitri Melnikov founded it in 2008, and it is headquartered in Boston, Massachusetts. It started with keyword and competitor research tools and grew into a larger software-as-a-service platform.
The products listed on appadvisor.in include the main Semrush platform, which covers keyword research, site audits, backlink analysis, position tracking, advertising research and competitor analysis. The list also includes Semrush Local for managing business listings and reviews, the free SEOquake browser extension, and ContentShake, an AI tool for writing content. Recent Semrush products also track how brands appear in AI-generated search answers.
Semrush sells worldwide online, with monthly or annual subscriptions priced in US dollars. Indian customers, including many digital marketing agencies, pay the same US dollar prices. The company does not publish separate prices in Indian rupees. There is a limited free tier and trial periods, and add-on toolkits and extra users cost more.
Semrush was listed on the New York Stock Exchange under the ticker SEMR. Adobe announced in November 2025 that it would buy Semrush for about USD 1.9 billion and completed the deal on 28 April 2026. Semrush now operates as an Adobe company, and Adobe says Bill Wagner remains its CEO. According to Adobe, Semrush's tools are used by more than 28 million people worldwide. Before the Adobe deal, Semrush listed on the New York Stock Exchange in 2021. It filed its last annual report on Form 10-K, for 2025, with the SEC in March 2026.
Key facts
- Legal name
- Semrush Holdings, Inc.
- Headquarters
- Boston, Massachusetts, United States
- Founded
- 2008
- Founders
- Oleg Shchegolev and Dmitri Melnikov
- Ownership
- Subsidiary of Adobe Inc. since 28 April 2026 (previously NYSE: SEMR).
- Made in India
- No
- Products listed
- 4
- Platforms
- Web
- Deployment
- Cloud
- Deal value
- ~USD 1.9 billion (reported)
- Last annual report
- Form 10-K for FY2025 filed with the SEC
- Official website
- semrush.com
Semrush products compared
| Product | Category | Starting price | Free plan | Platforms | Rating |
|---|---|---|---|---|---|
 Semrush | SEO tools | Free plan | Yes | Web | 4.6 |
 Semrush Local | SEO tools | ₹4,000/mo | No | Web | 4.4 |
 SEOquake | SEO tools | Free | Yes | Web | 4.4 |
 Semrush ContentShake | Content marketing & AI writing | ₹5,000/mo | No | Web | 4.3 |
Categories Semrush competes in
Leadership & history
Leadership
- Bill WagnerChief Executive Officer
Timeline
- 2008 Founded by Oleg Shchegolev and Dmitri Melnikov.
- 2021 Listed on the New York Stock Exchange as SEMR.
- 2025 Adobe announced agreement to acquire Semrush (November).
- 2026 Adobe completed the acquisition (28 April).
Alternatives to Semrush
Top-ranked products from other companies in the same categories.
Blogs that cover Semrush
Google Keyword Planner: Free Access & How to Use ItHow to use Google Keyword Planner free in India — getting access without running ads, why volumes show as ranges, reading competition and bid data correctly, and the free and paid alternatives worth adding.SEO Tools for Indian Businesses 2026: Free vs PaidFree vs paid SEO tools for Indian businesses: Google Keyword Planner, Rank Math, Ahrefs and Semrush with official prices, a cost model and when to upgrade.
Semrush FAQs
Who owns Semrush?
Adobe Inc., which completed its acquisition of Semrush on 28 April 2026.
Where is Semrush headquartered?
Boston, Massachusetts, USA.
When was Semrush founded?
2008, by Oleg Shchegolev and Dmitri Melnikov.
Does Semrush have INR pricing?
Semrush sells subscriptions online priced in US dollars; Indian customers generally pay USD rates.
What does Semrush do?
Semrush makes seo tools, content marketing & ai writing and ai tools. Its products listed on App Advisor are Semrush (All-in-one SEO, content and competitive research suite), Semrush Local (Listing management and local SEO), SEOquake (Free SEO browser toolbar) and Semrush ContentShake (AI content creation for small businesses).
How much does Semrush cost?
Semrush: Free plan; Semrush Local: ₹4,000/mo; SEOquake: Free; Semrush ContentShake: ₹5,000/mo. These are the starting prices on App Advisor's listings — confirm on Semrush's official pricing page before you buy.
Does Semrush have a free plan?
Yes. Semrush and SEOquake offer a free plan or free tier.
What are the best alternatives to Semrush?
Popular alternatives in the same categories include Google Search Console by Google, Rank Math by Rank Math, Ubersuggest by NP Digital, Screaming Frog SEO Spider by Screaming Frog and All in One SEO by AIOSEO.
Company details researched from official sources, last updated 2026-09-14: [1], [2], [3], [4], [5].
Get an instant demo