Head to head · Messaging & social apps
Facebook vs Instagram
Pricing, features, India readiness and rating compared. Facebook rates highest.
| Compare | ||
|---|---|---|
| Category | Messaging & social apps | Messaging & social apps |
| Vendor | Meta | Meta |
| Headquarters | Menlo Park, United States | Menlo Park, United States |
| Made in India | No | No |
| Starting price | Free | Free |
| Free plan | Yes | Yes |
| Free trial | No | No |
| Published pricing | Yes | Yes |
| Deployment | cloud | cloud |
| Mobile apps | Yes | Yes |
| Founded | 2004 | 2010 |
| Best for | Startup, Small business, SMB | Startup, Small business, SMB |
| App Advisor rating | 4.5 / 5 | 4.4 / 5 |
Facebook: pros & cons
- +Completely free to use
- +22 years in business — a mature, stable product
- +Native mobile apps for work on the go
- +One of the top-ranked messaging & social apps options in our catalogue
- −Global vendor — check India-specific compliance (GST, TDS) and support hours before you commit
Key features
- Chat, calls and groups
- Business profiles and catalogues
- Short-video and creator tools
- Communities and channels
- Payments in chat
- Ads and promoted posts
Instagram: pros & cons
- +Completely free to use
- +16 years in business — a mature, stable product
- +Native mobile apps for work on the go
- +One of the top-ranked messaging & social apps options in our catalogue
- +Covers more than one software category, reducing the number of tools you run
- −Global vendor — check India-specific compliance (GST, TDS) and support hours before you commit
Key features
- Chat, calls and groups
- Business profiles and catalogues
- Short-video and creator tools
- Communities and channels
- Payments in chat
- Ads and promoted posts
Get an instant demo
See Facebook live, with an App Advisor discount
Frequently asked questions
Which is better, Facebook or Instagram?+
Facebook scores higher on App Advisor's rating (4.5/5) for pricing transparency, India readiness and maturity. The right choice depends on your workflow — request demos of both.
Is Facebook cheaper than Instagram?+
Facebook starts at Free and Instagram at Free. Compare per-user costs at your team size, and remember GST is added on top.
Can I switch from Facebook to Instagram?+
Most messaging & social apps products import CSV or Excel data; check whether historical records, attachments and integrations move too before you switch.