Adobe Marketo Measure

by Adobe · San Jose, United States · Since 2006

Attribution.

Starting price: On request; Ask for a quote
Free trial / plan: Not advertised
Deployment: Cloud; Web
App Advisor rating: 4.0; transparency & India fit

What is Adobe Marketo Measure?

Adobe Marketo Measure is marketing automation from Adobe, based in San Jose, United States and has been building software since 2006. Attribution.

Marketing automation runs campaigns across email, SMS, WhatsApp and push, triggered by customer behaviour. Indian vendors in this category are unusually strong, largely because they solved WhatsApp and vernacular messaging early.

Pricing is quoted per organisation, so ask the vendor for a proposal that matches your size.

What works well

+20 years in business — a mature, stable product

What to watch out for

−Pricing is not published — expect a sales conversation before you see costs
−No permanently free plan
−Global vendor — check India-specific compliance (GST, TDS) and support hours before you commit

Best suited for: Mid-market · Enterprise

AI analysis of Adobe Marketo Measure

Analysing Adobe Marketo Measure — pricing, features, reviews and alternatives…

Generated by App Advisor's native engine from this listing's verified data — not a paid placement.

Adobe Marketo Measure features

Category-standard capabilities plus what Adobe Marketo Measure adds. Verify depth in a demo.

Customer segmentation and journeys
Email, SMS, WhatsApp, push and in-app
Behavioural triggers and A/B tests
Landing pages and forms
Lead scoring
Attribution and campaign analytics
CRM and e-commerce integrations
Consent and DND management

Adobe Marketo Measure pricing

Entry price

On request

Quoted per organisation after a discovery call

How Adobe Marketo Measure charges. Adobe prices per organisation based on users, modules and implementation scope. Ask for a quote that includes onboarding, training and annual increases.

Read from the vendor's official website. Prices change — confirm on business.adobe.com.

Specifications

Category: Marketing automation
Vendor: Adobe
Headquarters: San Jose, United States
Founded: 2006
Pricing model: Quote-based
Starting price: On request
Deployment: Cloud
Platforms: Web
Best for: Mid-market, Enterprise
Made in India: No

Free plan

View

Compare all Adobe Marketo Measure alternatives with pricing →

Adobe Marketo Measure — frequently asked questions

What is Adobe Marketo Measure?+

Adobe Marketo Measure is marketing automation by Adobe. Attribution.

How much does Adobe Marketo Measure cost?+

Adobe Marketo Measure does not publish a price list; pricing is quoted per organisation. Request a demo through App Advisor and we will ask the vendor for a written quote.

Does Adobe Marketo Measure offer a free trial or free plan?+

Adobe Marketo Measure does not advertise a free plan; ask the vendor for a trial or a guided demo.

Is Adobe Marketo Measure made in India?+

No. Adobe Marketo Measure is developed by Adobe in San Jose, United States, though it is used by Indian businesses.

Who is Adobe Marketo Measure best suited for?+

Adobe Marketo Measure suits mid-market, enterprise buyers looking for marketing automation.

What are the best alternatives to Adobe Marketo Measure?+

Popular alternatives in marketing automation include Zoho Marketing Automation, CleverTap, Freshmarketer. Use App Advisor's compare tool to see them side by side.

How is Adobe Marketo Measure deployed?+

Adobe Marketo Measure is available as a cloud (SaaS) product, with web access.