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Criteo

by Criteo · Paris, France · Since 2005

Commerce media and retargeting.

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Starting price
On request
Ask for a quote
Free trial / plan
Not advertised
Deployment
Cloud
Web
App Advisor rating
4.2
transparency & India fit

What is Criteo?

Criteo is advertising & ppc management from Criteo, based in Paris, France and has been building software since 2005. Commerce media and retargeting.

Advertising tools manage campaigns across Google, Meta, LinkedIn and marketplaces like Amazon and Flipkart, automate bidding and consolidate reporting. Agencies and performance marketers are the main buyers; the platforms' own managers remain free.

Pricing is quoted per organisation, so ask the vendor for a proposal that matches your size.

What works well

  • +21 years in business — a mature, stable product

What to watch out for

  • Pricing is not published — expect a sales conversation before you see costs
  • No permanently free plan
  • Global vendor — check India-specific compliance (GST, TDS) and support hours before you commit

Best suited for: Mid-market · Enterprise

AI analysis of Criteo

Analysing Criteo — pricing, features, reviews and alternatives…

Generated by App Advisor's native engine from this listing's verified data — not a paid placement.

Criteo features

Category-standard capabilities plus what Criteo adds. Verify depth in a demo.

  • Cross-channel campaign management
  • Automated bidding and rules
  • Creative testing
  • Marketplace ads (Amazon, Flipkart)
  • Attribution and ROAS reporting
  • Budget pacing and alerts
  • Client dashboards
  • Feed management for shopping ads

Criteo pricing

Entry price

On request

Quoted per organisation after a discovery call

How Criteo charges. Criteo prices per organisation based on users, modules and implementation scope. Ask for a quote that includes onboarding, training and annual increases.

Read from the vendor's official website. Prices change — confirm on criteo.com.

Specifications

Category
Advertising & PPC management
Vendor
Criteo
Headquarters
Paris, France
Founded
2005
Pricing model
Quote-based
Starting price
On request
Deployment
Cloud
Platforms
Web
Best for
Mid-market, Enterprise
Made in India
No

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Criteo — frequently asked questions

What is Criteo?+

Criteo is advertising & ppc management by Criteo. Commerce media and retargeting.

How much does Criteo cost?+

Criteo does not publish a price list; pricing is quoted per organisation. Request a demo through App Advisor and we will ask the vendor for a written quote.

Does Criteo offer a free trial or free plan?+

Criteo does not advertise a free plan; ask the vendor for a trial or a guided demo.

Is Criteo made in India?+

No. Criteo is developed by Criteo in Paris, France, though it is used by Indian businesses.

Who is Criteo best suited for?+

Criteo suits mid-market, enterprise buyers looking for advertising & ppc management.

What are the best alternatives to Criteo?+

Popular alternatives in advertising & ppc management include Google Ads, LinkedIn Campaign Manager, Meta Ads Manager. Use App Advisor's compare tool to see them side by side.

How is Criteo deployed?+

Criteo is available as a cloud (SaaS) product, with web access.

About Criteo

Criteo logo

Criteo · Paris, France · Founded 2005 · 1 product in our catalogue

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