RecommendedFeatured
Starts at
Free plan
- Starting price
- $25/seat/mo
- Starter plan, billed annually, up to 10 seats
- Free trial / plan
- No free plan published; free 14-day trial with Professional plan features, no credit card required
- Deployment
- Cloud
- Web
- App Advisor rating
- 4.4
- transparency & India fit
What is Front?
Front is a shared inbox and customer operations platform that blends email collaboration with helpdesk ticketing, aimed at teams that work accounts and relationships rather than anonymous tickets.
Pricing is per seat per month on annual billing, with published seat caps on the lower tiers.
Most AI capability is sold as separate add-ons (Autopilot, Copilot, Smart QA, Smart CSAT), all of which are included on the Enterprise plan.
What works well
- +SSO and SCIM are available from the Professional tier rather than being Enterprise-only.
- +Autopilot's per-conversation AI price starts at $0.05, which is low compared with competitors' per-resolution fees.
- +Enterprise bundles Copilot, Smart QA and Smart CSAT, which would otherwise cost $50 per seat/month separately.
- +Native WhatsApp is offered as a first-party channel rather than via a third-party app.
- +Add-on prices are published rather than quote-only.
What to watch out for
- −Hard seat caps: Starter stops at 10 seats and Professional at 50, forcing a tier change on headcount alone.
- −Automation rules are tightly capped below Enterprise (10 on Starter, 20 on Professional).
- −AI is largely an extra: Copilot, Smart QA and Smart CSAT add up to $50 per seat/month on non-Enterprise plans.
- −WhatsApp carries a 20% administrative markup on Meta's own costs.
- −Only annual seat prices are published; there is no published monthly rate and no free plan.
Best suited for: Teams doing relationship-based, account-led customer communication rather than anonymous ticketing · Organisations that need SSO and SCIM without an enterprise contract · Teams wanting native WhatsApp inside a shared inbox
AI analysis of Front
Analysing Front — pricing, features, reviews and alternatives…
Generated by App Advisor's native engine from this listing's verified data — not a paid placement.
Front features
Researched from Front's official product pages · updated September 2026.
Inbox & ticketing
- Shared inbox
- Ticketing
- Macros (Professional and above)
- Multiple workspaces (Professional and above)
- Custom roles (Enterprise)
Channels
- Single-channel support (Starter)
- Omnichannel support (Professional and above)
- Native WhatsApp channel (charged at Meta costs plus a 20% admin fee)
Automation
- Up to 10 automation rules (Starter)
- Up to 20 automation rules (Professional)
- Smart rules and unlimited rules/macros (Enterprise)
Knowledge base
- Knowledge base (Starter and above)
- Multi-language knowledge base (Enterprise)
Analytics & quality
- Basic analytics (Starter)
- Advanced analytics (Professional and above)
- Smart QA ($20/seat/mo add-on, included in Enterprise)
- Smart CSAT ($10/seat/mo add-on, included in Enterprise)
AI
- AI Topics (Starter and above)
- Autopilot AI agent from $0.05 per conversation
- Copilot ($20/seat/mo add-on, included in Enterprise)
Administration & security
- SSO (Professional and above)
- SCIM (Professional and above)
- Custom roles (Enterprise)
- API rate limit increases at $200 per 100 requests/min per month
AI capabilities
- Autopilot is Front's autonomous AI agent, priced usage-based 'Starting at $0.05 /conversation' — cheaper per unit than several rivals' per-resolution rates, but it is quoted per conversation rather than per resolution, which is a different unit.
- Copilot (agent assistance) is $20 per seat/month as an add-on and is included on Enterprise.
- Smart QA is $20 per seat/month and Smart CSAT is $10 per seat/month as add-ons; bundled together they are $25 per seat/mo. Both are included on Enterprise.
- AI Topics is included from the Starter plan.
Front pricing (USD)
SourceEvery edition as published by the vendor · free trial: 14 days. Prices exclude GST unless stated. Full Front pricing breakdown
Starter
$25
per seat/mo, billed annually, up to 10 seats
- Single-channel support
- Shared inbox
- Ticketing
- AI Topics
- Up to 10 automation rules
- Basic analytics
- Knowledge base
Professional
$65
per seat/mo, billed annually, up to 50 seats
- Omnichannel support
- Macros
- Up to 20 automation rules
- Advanced analytics
- Multiple workspaces
- SSO
- SCIM
Enterprise
$105
per seat/mo, billed annually
- Smart rules
- Unlimited rules and macros
- Multi-language knowledge base
- Custom roles
- AI Copilot included
- Smart QA included
- Smart CSAT included
Other pricing options & add-ons
Autopilot (AI agent)
per conversation
Starting at $0.05
Copilot
per seat/month as an add-on, or included in Enterprise
$20
Smart QA
per seat/month as an add-on, or included in Enterprise
$20
Smart CSAT
per seat/month as an add-on, or included in Enterprise
$10
Smart QA + Smart CSAT bundle
per seat/mo
$25
Native WhatsApp Channel
Front adds a 20% administrative fee on top of Meta's own WhatsApp charges
Meta-billed WhatsApp costs + 20% admin fee
API Rate Limit Increase
per 100 API requests/min per month
$200
- • All three plan prices ($25 / $65 / $105 per seat/mo) are the annual-billing figures published on front.com/pricing. Monthly-billing seat prices were not published on the page fetched, so none are asserted.
- • Seat caps are part of the plan definition: Starter is 'up to 10 seats' and Professional is 'up to 50 seats'. Enterprise has no published seat cap.
- • Front marks Enterprise, not Professional, as 'most popular'.
- • Autopilot is Front's usage-based AI agent, starting at $0.05 per conversation on top of seats.
- • WhatsApp is a native channel but is charged through: you pay Meta's WhatsApp costs plus a 20% administrative fee to Front. Meta's own rates are not published by Front.
- • The 14-day free trial is stated to include Professional plan features, with no credit card required.
- • Front states that annual contracts over $12K support wire transfer/ACH payments.
Buying for a team? App Advisor can get you a volume quote and any partner discount available.
Integrations, security & India
Integrations
- Native WhatsApp channel (Meta costs plus 20% admin fee)
- SSO and SCIM for identity providers (Professional and above)
For Indian businesses
- Pricing is published in USD on the vendor's pricing page; no INR price list was found on the vendor site.
- INR billing, GST-compliant invoicing, India data residency and India-hours local support were not verifiable from the vendor pages fetched — confirm directly with the vendor before purchase.
- Front offers a Native WhatsApp Channel, which is relevant to Indian buyers. It is not free: you pay 'Meta-billed WhatsApp costs + 20% admin fee' on top of your seat price. Meta's own India conversation rates are set by Meta and are not published by Front.
- Front states that annual contracts over $12K support wire transfer/ACH payments, which may matter for Indian finance teams paying by bank transfer.
Is Front the best choice for you?
Best choice if you are…
- Teams doing relationship-based, account-led customer communication rather than anonymous ticketing
- Organisations that need SSO and SCIM without an enterprise contract
- Teams wanting native WhatsApp inside a shared inbox
Look elsewhere if you are…
- Teams above 50 seats that do not want Enterprise pricing
- Automation-heavy operations that would exceed 10-20 rules on the lower tiers
- Buyers wanting a free tier or month-to-month published pricing
Still comparing? Get an unbiased shortlist and demos arranged for free.
Sources (1) · updated September 2026
Specifications
- Category
- Helpdesk software
- Vendor
- Front
- Headquarters
- San Francisco, United States
- Founded
- 2013
- Pricing model
- Subscription
- Starting price
- ₹1,600/mo
- Deployment
- Cloud
- Platforms
- Web
- Best for
- Small business, SMB, Mid-market
- Made in India
- No
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Front — frequently asked questions
How much does Front cost?+
Front costs $25/seat/mo on Starter (up to 10 seats), $65/seat/mo on Professional (up to 50 seats) and $105/seat/mo on Enterprise, all billed annually. AI features such as Copilot, Smart QA and Smart CSAT are separately priced add-ons unless you are on Enterprise, where they are included.
Does Front have a free plan or free trial?+
There is no free plan. Front offers a free 14-day trial that includes Professional plan features, with no credit card required.
How much does Front's AI cost?+
Autopilot, Front's AI agent, starts at $0.05 per conversation. Copilot is $20 per seat/month, Smart QA is $20 per seat/month and Smart CSAT is $10 per seat/month as add-ons; Smart QA and Smart CSAT together are $25 per seat/mo. All three of Copilot, Smart QA and Smart CSAT are included on the Enterprise plan.
Does Front support WhatsApp and what does it cost?+
Yes, Front offers a Native WhatsApp Channel. It is billed as 'Meta-billed WhatsApp costs + 20% admin fee', meaning you pay Meta's own WhatsApp conversation charges plus a 20% administrative fee to Front, on top of your seat subscription.
What is the seat limit on each Front plan?+
Starter is capped at up to 10 seats and Professional at up to 50 seats. Enterprise has no published seat cap. If you outgrow a cap you must move to the next tier regardless of which features you use.
Which Front plan includes SSO?+
SSO and SCIM are included from the Professional plan at $65/seat/mo, alongside omnichannel support, macros, up to 20 automation rules, advanced analytics and multiple workspaces.
What is the difference between Front Professional and Enterprise?+
Enterprise ($105/seat/mo) adds smart rules, unlimited rules and macros, a multi-language knowledge base and custom roles, and it includes AI Copilot, Smart QA and Smart CSAT at no extra charge. Professional ($65/seat/mo) caps automation rules at 20 and prices those AI features as add-ons.
Can I increase Front's API rate limits?+
Yes. Front publishes an API Rate Limit Increase add-on at $200 per 100 API requests/min per month.
What is Front?+
Front is helpdesk software by Front. Shared inbox for teams.
How much does Front cost?+
Front starts at about ₹1,600 per month according to the vendor's published pricing. Plans and taxes vary, so confirm on the official site.
Does Front offer a free trial or free plan?+
Front typically offers a free trial before you commit to a paid plan.
Is Front made in India?+
No. Front is developed by Front in San Francisco, United States, though it is used by Indian businesses.
Who is Front best suited for?+
Front suits small business, smb, mid-market buyers looking for helpdesk software.
What are the best alternatives to Front?+
Popular alternatives in helpdesk software include Freshdesk, Zoho Desk, Freshservice. Use App Advisor's compare tool to see them side by side.
How is Front deployed?+
Front is available as a cloud (SaaS) product, with web access.
About Front
Front · San Francisco, United States · Founded 2013 · 1 product in our catalogue
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