Made in IndiaFree plan
Starts at
Free plan
- Starting price
- Free plan
- Free trial / plan
- Free plan
- Start without a card
- Deployment
- Cloud
- Web
- App Advisor rating
- 4.2
- transparency & India fit
What is Novu?
Novu is marketing automation from Novu, based in Tel Aviv, Israel and has been building software since 2021. Open-source notifications.
Marketing automation runs campaigns across email, SMS, WhatsApp and push, triggered by customer behaviour. Indian vendors in this category are unusually strong, largely because they solved WhatsApp and vernacular messaging early.
A free plan is available, with paid plans for growing teams.
What works well
- +Free plan available to evaluate at zero cost
What to watch out for
- −Global vendor — check India-specific compliance (GST, TDS) and support hours before you commit
Best suited for: Startup · Small business · SMB
AI analysis of Novu
Analysing Novu — pricing, features, reviews and alternatives…
Generated by App Advisor's native engine from this listing's verified data — not a paid placement.
Novu features
Category-standard capabilities plus what Novu adds. Verify depth in a demo.
- Customer segmentation and journeys
- Email, SMS, WhatsApp, push and in-app
- Behavioural triggers and A/B tests
- Landing pages and forms
- Lead scoring
- Attribution and campaign analytics
- CRM and e-commerce integrations
- Consent and DND management
- Free plan to start without a card
- Open-source code you can self-host
Novu pricing
Entry price
Free plan
Free plan, paid tiers for more users and features
How Novu charges. Plans scale with users or features. Annual billing is usually 15–25% cheaper than monthly, and GST is added on top of listed prices in India.
Read from the vendor's official website. Prices change — confirm on novu.co.
Specifications
- Category
- Marketing automation
- Vendor
- Novu
- Headquarters
- Tel Aviv, Israel
- Founded
- 2021
- Pricing model
- Freemium
- Starting price
- Free plan
- Deployment
- Cloud
- Platforms
- Web
- Best for
- Startup, Small business, SMB
- Made in India
- No
More software like Novu
Alternatives, the same vendor's other products and India-first picks.
Compare all Novu alternatives with pricing →
Novu — frequently asked questions
What is Novu?+
Novu is marketing automation by Novu. Open-source notifications.
How much does Novu cost?+
Novu has a free plan. Check the vendor's pricing page for current plans.
Does Novu offer a free trial or free plan?+
Yes — Novu offers a free plan you can start with.
Is Novu made in India?+
No. Novu is developed by Novu in Tel Aviv, Israel, though it is used by Indian businesses.
Who is Novu best suited for?+
Novu suits startup, small business, smb buyers looking for marketing automation.
What are the best alternatives to Novu?+
Popular alternatives in marketing automation include Zoho Marketing Automation, CleverTap, Freshmarketer. Use App Advisor's compare tool to see them side by side.
How is Novu deployed?+
Novu is available as a cloud (SaaS) product, with web access.
About Novu
Novu · Tel Aviv, Israel · Founded 2021 · 1 product in our catalogue
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