1. Smile.io
Smile.io · Kitchener · Loyalty & rewards programs · 4.5/5
Loyalty and referrals for Shopify.
Free plan
Free plan available
Loyalty & rewards programs · Alternatives
Best ReferralHero alternatives in India (2026)
ReferralHero is a loyalty & rewards programs product from ReferralHero, priced at Free plan with a free plan. We compared 20 alternatives on published price, free plan, platforms and made-in-India support: 12 have a free plan, 10 are built in India.
Quick answer
The closest alternatives to ReferralHero are Smile.io (Free plan), LoyaltyLion (Free plan), Yotpo Loyalty (Free plan), Voucherify (Free plan) and Zoho Thrive (Free plan). Smile.io is the top-ranked option with a free plan. Published prices in this list start at ₹4,000/month.
Why businesses look for a ReferralHero alternative
Indian support and GST
ReferralHero is built outside India. 10 alternatives are made in India, where GST, TDS and UPI are usually handled natively and support runs on IST.
A mobile app
ReferralHero does not list an Android app. 4 alternatives do.
ReferralHero alternatives compared
Ranked by how closely each product matches ReferralHero's category, pricing model, platforms and business size, then by rating. Prices exclude GST.
| # | Software | Starting price | Free plan | Platforms | Made in India | Rating | Compare |
|---|---|---|---|---|---|---|---|
| — | ReferralHero (current) | Free plan | Yes | Web | No | 4.3/5 | — |
| 1 | Smile.io | Free plan | Yes | Web | No | 4.5/5 | |
| 2 |  LoyaltyLion | Free plan | Yes | Web | No | 4.5/5 | |
| 3 |  Yotpo Loyalty | Free plan | Yes | Web | No | 4.5/5 | |
| 4 |  Voucherify | Free plan | Yes | Web | No | 4.4/5 | |
| 5 |  Zoho Thrive | Free plan | Yes | Web | Yes | 4.5/5 | |
| 6 |  PayBack (Zillion) | Free | Yes | Web | No | 4.5/5 | |
| 7 |  Nector | Free plan | Yes | Web, Android, iOS | Yes | 4.5/5 | |
| 8 |  Flits | Free plan | Yes | Web, Android, iOS | Yes | 4.5/5 | |
| 9 |  BillFree | ₹16,999/yr | Yes | Web, Android | Yes | 4.2/5 | |
| 10 |  Tremendous | Free | Yes | Web | No | 4.4/5 | |
| 11 |  Magicpin for Business | Pay as you go | No | Web | Yes | 4.5/5 | |
| 12 |  BOGO Loyalty by DotPe | Pay as you go | No | Web | Yes | 4.4/5 | |
| 13 |  Kangaroo Rewards | ₹4,000/mo | No | Web | No | 4.3/5 | |
| 14 |  Joy | Free plan | Yes | Web, Android, iOS | No | 4.3/5 | |
| 15 |  BiteSpeed Loyalty | ₹4,000/mo | No | Web | Yes | 4.4/5 | |
| 16 |  Reelo Loyalty | Free plan | Yes | Web | Yes | 4.7/5 | |
| 17 |  Easyrewardz | On request | No | Web | Yes | 4.4/5 | |
| 18 |  Loyalty Juggernaut | On request | No | Web | Yes | 4.4/5 | |
| 19 |  Annex Cloud | On request | No | Web | No | 4.2/5 | |
| 20 |  Antavo | On request | No | Web | No | 4.2/5 |
Top 10 ReferralHero alternatives in detail
2. LoyaltyLion
LoyaltyLion · London · Loyalty & rewards programs · 4.5/5
Loyalty for e-commerce brands.
Free plan
Free plan available
3. Yotpo Loyalty
Yotpo · New York · Loyalty & rewards programs · 4.5/5
Loyalty and referrals in Yotpo.
Free plan
Free plan available
4. Voucherify
Voucherify · Katowice · Loyalty & rewards programs · 4.4/5
API-first promotions and loyalty.
Free plan
Free plan available
5. Zoho Thrive
Zoho Corporation · Chennai · Loyalty & rewards programs · 4.5/5
Affiliate and loyalty platform from Zoho.
Free plan
Free plan available
Compared with ReferralHero
- Built in India (Chennai)
6. PayBack (Zillion)
Zillion (BNP Paribas) · Gurugram · Loyalty & rewards programs · 4.5/5
Multi-brand loyalty programme in India.
Free
Free plan available
7. Nector
Nector · Bengaluru · Loyalty & rewards programs · 4.5/5
Loyalty and referral app for D2C brands built in India.
Free plan
Free plan available
Compared with ReferralHero
- Also available on Android, iOS
- Built in India (Bengaluru)
8. Flits
Flits · Vadodara · Loyalty & rewards programs · 4.5/5
Customer accounts and loyalty app for Shopify built in India.
Free plan
Free plan available
Compared with ReferralHero
- Also available on Android, iOS
- Built in India (Vadodara)
9. BillFree
Billfree Labs · Noida · Loyalty & rewards programs · 4.2/5
WhatsApp digital bills, loyalty and CRM for retailers.
₹16,999/yr
Free plan available
Compared with ReferralHero
- Also available on Android
- Built in India (Noida)
Key features
- Bills on WhatsApp and SMS
- Message customisation
- Bill landing page
- Loyalty programs
- Digital coupons
10. Tremendous
Tremendous · New York · Loyalty & rewards programs · 4.4/5
Send rewards and payouts globally.
Free
Free plan available
ReferralHero alternatives by what you need
Lowest published price
Free ReferralHero alternatives
Indian alternatives to ReferralHero
How to choose a ReferralHero alternative
- Check POS integration — an offline retailer needs earn/burn at the counter, not just online.
- Model the liability: points have a cost, and the platform should report it.
- For D2C, Shopify-native apps are faster to deploy than enterprise suites.
ReferralHero alternatives — FAQs
What is the best alternative to ReferralHero in 2026?+
The closest matches to ReferralHero on App Advisor are Smile.io (Free plan), LoyaltyLion (Free plan), Yotpo Loyalty (Free plan). They are ranked by how closely their category, pricing model, platforms and target business size match ReferralHero, then by rating. The best choice depends on your team size and budget.
Is there a free alternative to ReferralHero?+
Yes. 12 of the 20 alternatives listed have a free plan or are free: Smile.io (Free plan), LoyaltyLion (Free plan), Yotpo Loyalty (Free plan). Free plans usually cap users, records or transactions, so check the limits against your monthly volume.
What is the cheapest alternative to ReferralHero?+
Among alternatives that publish a price, Kangaroo Rewards starts lowest at ₹4,000/mo. Smile.io also has a free plan. Prices are read from each vendor's website and exclude GST.
Is there an Indian alternative to ReferralHero?+
Yes. 10 alternatives are built in India, including Zoho Thrive (Free plan), Nector (Free plan), Flits (Free plan). Indian products usually handle GST, TDS and UPI natively and bill in rupees.
ReferralHero vs Smile.io: which is better?+
Smile.io is the closest match to ReferralHero in our catalogue. Compare them side by side before you book a demo.
How were these ReferralHero alternatives chosen?+
Every product listed sits in loyalty & rewards programs or a category ReferralHero also covers, and ReferralHero's own products are excluded. Prices, free plans and platforms come from each vendor's official website. App Advisor does not sell any of this software.
Free shortlist
Not sure which ReferralHero alternative fits?
Tell us your team size and budget and we'll send a shortlist of three.
Related alternatives
Smile.io alternativesLoyaltyLion alternativesYotpo Loyalty alternativesVoucherify alternativesZoho Thrive alternativesPayBack (Zillion) alternativesNector alternativesFlits alternativesBillFree alternativesTremendous alternativesMagicpin for Business alternativesBOGO Loyalty by DotPe alternativesAll loyalty & rewards programs alternativesBrowse all alternatives