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Team chat & collaboration · Alternatives

Best Shopify Magic alternatives in India (2026)

Shopify Magic is a team chat & collaboration product from Shopify, Ottawa, priced at Free with a free plan. We compared 20 alternatives on published price, free plan, platforms and made-in-India support: 16 have a free plan, 1 are built in India.

Shopify Magic review

Quick answer

The closest alternatives to Shopify Magic are Guru (Free plan), Atlassian Rovo (Pay as you go), Google Vids (Pay as you go), Amazon Q Business (Pay as you go) and Loop by Microsoft (Free). Guru is the top-ranked option with a free plan.

Why businesses look for a Shopify Magic alternative

Indian support and GST

Shopify Magic is built in Canada. 1 alternatives are made in India, where GST, TDS and UPI are usually handled natively and support runs on IST.

Shopify Magic alternatives compared

Ranked by how closely each product matches Shopify Magic's category, pricing model, platforms and business size, then by rating. Prices exclude GST.

#SoftwareStarting priceFree planPlatformsMade in IndiaRatingCompare
Shopify Magic logoShopify Magic (current)FreeYesWebNo4.3/5
1Guru logoGuruFree planYesWebNo4.5/5
2Atlassian Rovo logoAtlassian RovoPay as you goNoWebNo4.3/5
3Google Vids logoGoogle VidsPay as you goNoWebNo4.3/5
4Amazon Q Business logoAmazon Q BusinessPay as you goNoWebNo4.3/5
5Loop by Microsoft logoLoop by MicrosoftFreeYesWebNo4.5/5
6tldraw logotldrawFreeYesWebNo4.5/5
7Apple Pages logoApple PagesFreeYesWebNo4.6/5
8Apple Numbers logoApple NumbersFreeYesWebNo4.6/5
9Figma Make logoFigma MakePay as you goNoWebNo4.1/5
10Microsoft Lists logoMicrosoft ListsFreeYesWebNo4.5/5
11Microsoft Whiteboard logoMicrosoft WhiteboardFreeYesWebNo4.5/5
12Apple Business Manager logoApple Business ManagerFreeYesWebNo4.5/5
13AWS CloudFormation logoAWS CloudFormationFreeYesWebNo4.5/5
14Google AdSense logoGoogle AdSenseFreeYesWebNo4.5/5
15Google Merchant Center logoGoogle Merchant CenterFreeYesWebNo4.5/5
16Google Workspace Essentials logoGoogle Workspace EssentialsFreeYesWebNo4.4/5
17Zoho Cliq logoZoho CliqFree planYesWebYes4.8/5
18LinkedIn Pages logoLinkedIn PagesFreeYesWebNo4.5/5
19Google Ad Manager logoGoogle Ad ManagerFreeYesWebNo4.4/5
20Meta Pixel logoMeta PixelFreeYesWebNo4.4/5

Top 10 Shopify Magic alternatives in detail

Guru logo

1. Guru

Guru · Philadelphia · Team chat & collaboration · 4.5/5

Knowledge management with AI.

Free plan

Free plan available

Atlassian Rovo logo

2. Atlassian Rovo

Atlassian · San Francisco · Team chat & collaboration · 4.3/5

AI search and agents for Atlassian.

Pay as you go

Free trial

Compared with Shopify Magic

  • No free plan, unlike Shopify Magic
Google Vids logo

3. Google Vids

Google · Mountain View · Team chat & collaboration · 4.3/5

AI video creation in Workspace.

Pay as you go

Free trial

Compared with Shopify Magic

  • No free plan, unlike Shopify Magic
tldraw logo

6. tldraw

tldraw · London · Team chat & collaboration · 4.5/5

Open-source whiteboard.

Free

Free plan available

Compared with Shopify Magic

  • Open source
Figma Make logo

9. Figma Make

Figma · San Francisco · Team chat & collaboration · 4.1/5

AI prototyping.

Pay as you go

Free trial

Compared with Shopify Magic

  • No free plan, unlike Shopify Magic

Shopify Magic alternatives by what you need

How to choose a Shopify Magic alternative

  • Pick the tool your team will keep open — adoption beats features.
  • Check message history limits on free tiers.
  • If you are already on Google or Microsoft, their chat may be enough.

Shopify Magic alternatives — FAQs

What is the best alternative to Shopify Magic in 2026?+

The closest matches to Shopify Magic on App Advisor are Guru (Free plan), Atlassian Rovo (Pay as you go), Google Vids (Pay as you go). They are ranked by how closely their category, pricing model, platforms and target business size match Shopify Magic, then by rating. The best choice depends on your team size and budget.

Is there a free alternative to Shopify Magic?+

Yes. 16 of the 20 alternatives listed have a free plan or are free: Guru (Free plan), Loop by Microsoft (Free), tldraw (Free). Free plans usually cap users, records or transactions, so check the limits against your monthly volume.

Is there an Indian alternative to Shopify Magic?+

Yes. 1 alternatives are built in India, including Zoho Cliq (Free plan). Indian products usually handle GST, TDS and UPI natively and bill in rupees.

Shopify Magic vs Guru: which is better?+

Guru is the closest match to Shopify Magic in our catalogue. Compare them side by side before you book a demo.

How were these Shopify Magic alternatives chosen?+

Every product listed sits in team chat & collaboration or a category Shopify Magic also covers, and Shopify's own products are excluded. Prices, free plans and platforms come from each vendor's official website. App Advisor does not sell any of this software.

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