1. Squarespace Commerce
Squarespace · New York · E-commerce platforms & website builders · 4.5/5
Online store in Squarespace.
₹2,000/mo
Free trial
Compared with Shopify
- Starts ₹6/mo higher (₹2,000/mo vs ₹1,994/mo)
E-commerce platforms & website builders · Alternatives
Best Shopify alternatives in India (2026)
Shopify is an e-commerce platforms & website builders product from Shopify, Ottawa, priced at ₹1,994/mo. We compared 20 alternatives on published price, free plan, platforms and made-in-India support: 5 have a free plan, 11 are built in India, and 10 start cheaper or free.
Quick answer
The closest alternatives to Shopify are Squarespace Commerce (₹2,000/mo), BigCommerce (₹2,400/mo), StoreHippo (₹3,500/mo), Wix eCommerce (₹1,500/mo) and Shopmatic (₹1,000/mo). Dukaan is the top-ranked option with a free plan. Published prices in this list start at ₹999/month.
Why businesses look for a Shopify alternative
There is no free plan
Shopify has no free tier. 5 alternatives do, which lets you test with real data before you pay.
Cost
Shopify starts at ₹1,994/mo. 10 alternatives start lower or have a free plan.
Indian support and GST
Shopify is built in Canada. 11 alternatives are made in India, where GST, TDS and UPI are usually handled natively and support runs on IST.
Shopify alternatives compared
Ranked by how closely each product matches Shopify's category, pricing model, platforms and business size, then by rating. Prices exclude GST.
| # | Software | Starting price | Free plan | Platforms | Made in India | Rating | Compare |
|---|---|---|---|---|---|---|---|
| — | Shopify (current) | ₹1,994/mo | No | Web, Android, iOS | No | 4.6/5 | — |
| 1 | Squarespace Commerce | ₹2,000/mo | No | Web | No | 4.5/5 | |
| 2 |  BigCommerce | ₹2,400/mo | No | Web | No | 4.5/5 | |
| 3 |  StoreHippo | ₹3,500/mo | No | Web | Yes | 4.6/5 | |
| 4 |  Wix eCommerce | ₹1,500/mo | No | Web | No | 4.5/5 | |
| 5 |  Shopmatic | ₹1,000/mo | No | Web | No | 4.4/5 | |
| 6 |  Browntape Marketplace | ₹4,000/mo | No | Web | Yes | 4.5/5 | |
| 7 |  Zepo | ₹1,500/mo | No | Web | Yes | 4.4/5 | |
| 8 |  Shopaccino | ₹999/mo | No | Web | Yes | 4.4/5 | |
| 9 |  Elementor WooCommerce Builder | ₹5,000/mo | No | Web | No | 4.2/5 | |
| 10 |  Dukaan | Free plan | Yes | Web, Android, iOS | Yes | 4.7/5 | |
| 11 |  Shoopy | Free plan | Yes | Web, Android, iOS | Yes | 4.7/5 | |
| 12 |  Zoho Commerce | ₹1,250/mo | No | Web | Yes | 4.7/5 | |
| 13 |  Etsy | Pay as you go | No | Web | No | 4.3/5 | |
| 14 |  KartRocket (Shiprocket) | Pay as you go | No | Web | Yes | 4.4/5 | |
| 15 |  Simpl Checkout | Pay as you go | No | Web | Yes | 4.3/5 | |
| 16 |  Swiggy Minis | Free | Yes | Web | Yes | 4.8/5 | |
| 17 |  Instamojo Store | Free plan | Yes | Web | Yes | 4.7/5 | |
| 18 |  WooCommerce | Free | Yes | Web | No | 4.7/5 | |
| 19 |  Shift4Shop | $41/month | No | Web | No | 3.9/5 | |
| 20 |  Sellfy | $22/month billed annually (Starter) | No | Web | No | 3.9/5 |
Top 10 Shopify alternatives in detail
2. BigCommerce
BigCommerce · Austin · E-commerce platforms & website builders · 4.5/5
Hosted e-commerce for growing brands.
₹2,400/mo
Free trial
Compared with Shopify
- Starts ₹406/mo higher (₹2,400/mo vs ₹1,994/mo)
3. StoreHippo
StoreHippo · Gurugram · E-commerce platforms & website builders · 4.6/5
Headless e-commerce platform built in Gurugram.
₹3,500/mo
Free trial
Compared with Shopify
- Starts ₹1,506/mo higher (₹3,500/mo vs ₹1,994/mo)
- Built in India (Gurugram)
4. Wix eCommerce
Wix · Tel Aviv · E-commerce platforms & website builders · 4.5/5
Online store in Wix.
₹1,500/mo
Free trial
Compared with Shopify
- Starts ₹494/mo cheaper (₹1,500/mo vs ₹1,994/mo)
5. Shopmatic
Shopmatic · Singapore · E-commerce platforms & website builders · 4.4/5
E-commerce platform for Asian SMEs.
₹1,000/mo
Free trial
Compared with Shopify
- Starts ₹994/mo cheaper (₹1,000/mo vs ₹1,994/mo)
6. Browntape Marketplace
Browntape · Goa · E-commerce platforms & website builders · 4.5/5
Marketplace order management.
₹4,000/mo
Free trial
Compared with Shopify
- Starts ₹2,006/mo higher (₹4,000/mo vs ₹1,994/mo)
- Built in India (Goa)
7. Zepo
Zepo · Mumbai · E-commerce platforms & website builders · 4.4/5
Indian e-commerce store builder.
₹1,500/mo
Free trial
Compared with Shopify
- Starts ₹494/mo cheaper (₹1,500/mo vs ₹1,994/mo)
- Built in India (Mumbai)
8. Shopaccino
Shopaccino · Jaipur · E-commerce platforms & website builders · 4.4/5
E-commerce platform built in Jaipur.
₹999/mo
Free trial
Compared with Shopify
- Starts ₹995/mo cheaper (₹999/mo vs ₹1,994/mo)
- Built in India (Jaipur)
9. Elementor WooCommerce Builder
Elementor · Ramat Gan · E-commerce platforms & website builders · 4.2/5
Design WooCommerce stores.
₹5,000/mo
Free trial
Compared with Shopify
- Starts ₹3,006/mo higher (₹5,000/mo vs ₹1,994/mo)
10. Dukaan
Dukaan · Bengaluru · E-commerce platforms & website builders · 4.7/5
Mobile-first online store builder for Indian sellers.
Free plan
Free plan available
Compared with Shopify
- Has a free plan — Shopify does not
- Built in India (Bengaluru)
Shopify alternatives by what you need
Cheaper than Shopify
Free Shopify alternatives
Indian alternatives to Shopify
How to choose a Shopify alternative
- Add up platform fee, transaction fee, apps and theme costs — the platform subscription is often the smallest line.
- Check COD, UPI and EMI support in checkout; they drive Indian conversion.
- If you sell mostly on marketplaces, a multichannel order tool may matter more than the storefront.
Shopify alternatives — FAQs
What is the best alternative to Shopify in 2026?+
The closest matches to Shopify on App Advisor are Squarespace Commerce (₹2,000/mo), BigCommerce (₹2,400/mo), StoreHippo (₹3,500/mo). They are ranked by how closely their category, pricing model, platforms and target business size match Shopify, then by rating. The best choice depends on your team size and budget.
Is there a free alternative to Shopify?+
Yes. 5 of the 20 alternatives listed have a free plan or are free: Dukaan (Free plan), Shoopy (Free plan), Swiggy Minis (Free). Free plans usually cap users, records or transactions, so check the limits against your monthly volume.
What is the cheapest alternative to Shopify?+
Among alternatives that publish a price, Shopaccino starts lowest at ₹999/mo, compared with ₹1,994/mo for Shopify. Dukaan also has a free plan. Prices are read from each vendor's website and exclude GST.
Is there an Indian alternative to Shopify?+
Yes. 11 alternatives are built in India, including StoreHippo (₹3,500/mo), Browntape Marketplace (₹4,000/mo), Zepo (₹1,500/mo). Indian products usually handle GST, TDS and UPI natively and bill in rupees.
Shopify vs Squarespace Commerce: which is better?+
Squarespace Commerce is the closest match to Shopify in our catalogue. Key differences: Starts ₹6/mo higher (₹2,000/mo vs ₹1,994/mo). Compare them side by side before you book a demo.
How were these Shopify alternatives chosen?+
Every product listed sits in e-commerce platforms & website builders or a category Shopify also covers, and Shopify's own products are excluded. Prices, free plans and platforms come from each vendor's official website. App Advisor does not sell any of this software.
Free shortlist
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