1. Pabbly Subscriptions
Pabbly · Bhopal · Subscription billing software · 4.6/5
Subscription billing with zero transaction fees and Indian gateways.
₹1,500/mo
Free trial
Compared with Subbly
- Built in India (Bhopal)
Subscription billing software · Alternatives
Best Subbly alternatives in India (2026)
Subbly is a subscription billing software product from Subbly, London, priced at ₹1,500/mo. We compared 20 alternatives on published price, free plan, platforms and made-in-India support: 1 have a free plan, 6 are built in India, and 1 start cheaper or free.
Quick answer
The closest alternatives to Subbly are Pabbly Subscriptions (₹1,500/mo), Bold Subscriptions (₹4,000/mo), Zoho Subscriptions (₹1,499/mo), Cashfree Subscriptions (Pay as you go) and Baremetrics (₹9,000/mo). Zoho Subscriptions is the top-ranked option with a free plan. Published prices in this list start at ₹1,499/month.
Why businesses look for a Subbly alternative
There is no free plan
Subbly has no free tier. 1 alternatives do, which lets you test with real data before you pay.
Cost
Subbly starts at ₹1,500/mo. 1 alternatives start lower or have a free plan.
Indian support and GST
Subbly is built in United Kingdom. 6 alternatives are made in India, where GST, TDS and UPI are usually handled natively and support runs on IST.
Subbly alternatives compared
Ranked by how closely each product matches Subbly's category, pricing model, platforms and business size, then by rating. Prices exclude GST.
| # | Software | Starting price | Free plan | Platforms | Made in India | Rating | Compare |
|---|---|---|---|---|---|---|---|
| — | Subbly (current) | ₹1,500/mo | No | Web | No | 4.2/5 | — |
| 1 | Pabbly Subscriptions | ₹1,500/mo | No | Web | Yes | 4.6/5 | |
| 2 |  Bold Subscriptions | ₹4,000/mo | No | Web | No | 4.2/5 | |
| 3 |  Zoho Subscriptions | ₹1,499/mo | Yes | Web | Yes | 4.8/5 | |
| 4 |  Cashfree Subscriptions | Pay as you go | No | Web | Yes | 4.6/5 | |
| 5 |  Baremetrics | ₹9,000/mo | No | Web | No | 4.2/5 | |
| 6 |  Stripe Billing | Pay as you go | No | Web | No | 4.5/5 | |
| 7 |  Paddle | Pay as you go | No | Web | No | 4.4/5 | |
| 8 |  PayU Subscriptions | Pay as you go | No | Web | Yes | 4.6/5 | |
| 9 |  FastSpring | Pay as you go | No | Web | No | 4.5/5 | |
| 10 |  Lemon Squeezy | Pay as you go | No | Web | No | 4.3/5 | |
| 11 |  Billsby | Pay as you go | No | Web | No | 4.3/5 | |
| 12 |  Zoho Payments | Pay as you go | No | Web | Yes | 4.5/5 | |
| 13 |  Razorpay Subscriptions | Pay as you go | No | Web | Yes | 4.7/5 | |
| 14 |  2Checkout (Verifone) | Pay as you go | No | Web | No | 4.3/5 | |
| 15 |  Recharge | Pay as you go | No | Web | No | 4.2/5 | |
| 16 |  Rebilly | $15/mo + 1% of collected revenue (Basic) | No | Web | No | 4/5 | |
| 17 |  Skio | ₹40,000/mo | No | Web | No | 4.1/5 | |
| 18 |  Wix eCommerce | ₹1,500/mo | No | Web | No | 4.5/5 | |
| 19 |  ChargeOver | Starts at $229/month | No | Web | No | 3.9/5 | |
| 20 |  Memberful | $49/month + 4.9% transaction fee | No | Web | No | 3.9/5 |
Top 10 Subbly alternatives in detail
2. Bold Subscriptions
Bold Commerce · Winnipeg · Subscription billing software · 4.2/5
Subscription and checkout apps for e-commerce.
₹4,000/mo
Free trial
Compared with Subbly
- Starts ₹2,500/mo higher (₹4,000/mo vs ₹1,500/mo)
3. Zoho Subscriptions
Zoho Corporation · Chennai · Subscription billing software · 4.8/5
Recurring billing with dunning and GST, now part of Zoho Billing.
₹1,499/mo
Free plan available
Compared with Subbly
- Has a free plan — Subbly does not
- Starts ₹1/mo cheaper (₹1,499/mo vs ₹1,500/mo)
- Built in India (Chennai)
4. Cashfree Subscriptions
Cashfree Payments · Bengaluru · Subscription billing software · 4.6/5
Recurring collections with UPI AutoPay and e-NACH.
Pay as you go
Free trial
Compared with Subbly
- Built in India (Bengaluru)
Key features
- UPI AutoPay
- e-NACH
- Card mandates
- Recurring debits (presentations)
- Subscription plans for customers
5. Baremetrics
Baremetrics · Chattanooga · Subscription billing software · 4.2/5
Subscription analytics and dunning for Stripe businesses.
₹9,000/mo
Free trial
Compared with Subbly
- Starts ₹7,500/mo higher (₹9,000/mo vs ₹1,500/mo)
6. Stripe Billing
Stripe · San Francisco · Subscription billing software · 4.5/5
Recurring billing built on Stripe payments.
Pay as you go
Free trial
7. Paddle
Paddle · London · Subscription billing software · 4.4/5
Merchant of record for SaaS with billing and tax handled.
Pay as you go
Free trial
8. PayU Subscriptions
PayU India · Gurugram · Subscription billing software · 4.6/5
Recurring payments with e-mandates and UPI AutoPay.
Pay as you go
Free trial
Compared with Subbly
- Built in India (Gurugram)
9. FastSpring
FastSpring · Santa Barbara · Subscription billing software · 4.5/5
Merchant of record e-commerce for software companies.
Pay as you go
Free trial
10. Lemon Squeezy
Lemon Squeezy (Stripe) · Wilmington · Subscription billing software · 4.3/5
Merchant of record for selling software and digital products.
Pay as you go
Free trial
Subbly alternatives by what you need
Cheaper than Subbly
Free Subbly alternatives
How to choose a Subbly alternative
- Start with your billing complexity. If you have three plans and monthly cycles, your payment gateway's built-in subscriptions may be enough.
- Check gateway support in India — Razorpay, Cashfree and PayU — alongside Stripe for international customers.
- Understand pricing: a percentage of revenue looks small at launch and large at scale; negotiate a cap early.
Subbly alternatives — FAQs
What is the best alternative to Subbly in 2026?+
The closest matches to Subbly on App Advisor are Pabbly Subscriptions (₹1,500/mo), Bold Subscriptions (₹4,000/mo), Zoho Subscriptions (₹1,499/mo). They are ranked by how closely their category, pricing model, platforms and target business size match Subbly, then by rating. The best choice depends on your team size and budget.
Is there a free alternative to Subbly?+
Yes. 1 of the 20 alternatives listed have a free plan or are free: Zoho Subscriptions (₹1,499/mo). Free plans usually cap users, records or transactions, so check the limits against your monthly volume.
What is the cheapest alternative to Subbly?+
Among alternatives that publish a price, Zoho Subscriptions starts lowest at ₹1,499/mo, compared with ₹1,500/mo for Subbly. Zoho Subscriptions also has a free plan. Prices are read from each vendor's website and exclude GST.
Is there an Indian alternative to Subbly?+
Yes. 6 alternatives are built in India, including Pabbly Subscriptions (₹1,500/mo), Zoho Subscriptions (₹1,499/mo), Cashfree Subscriptions (Pay as you go). Indian products usually handle GST, TDS and UPI natively and bill in rupees.
Subbly vs Pabbly Subscriptions: which is better?+
Pabbly Subscriptions is the closest match to Subbly in our catalogue. Key differences: Built in India (Bhopal). Compare them side by side before you book a demo.
How were these Subbly alternatives chosen?+
Every product listed sits in subscription billing software or a category Subbly also covers, and Subbly's own products are excluded. Prices, free plans and platforms come from each vendor's official website. App Advisor does not sell any of this software.
Free shortlist
Not sure which Subbly alternative fits?
Tell us your team size and budget and we'll send a shortlist of three.
Related alternatives
Pabbly Subscriptions alternativesBold Subscriptions alternativesZoho Subscriptions alternativesCashfree Subscriptions alternativesBaremetrics alternativesStripe Billing alternativesPaddle alternativesPayU Subscriptions alternativesFastSpring alternativesLemon Squeezy alternativesBillsby alternativesZoho Payments alternativesAll subscription billing software alternativesBrowse all alternatives