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Operations & Supply Chain

Best E-commerce platforms & website builders in India (2026)

E-commerce platforms let you build and run an online store — catalogue, checkout, payments, shipping and marketing — and sync with marketplaces. Global platforms dominate D2C; Indian products compete on price, UPI checkout and WhatsApp commerce.

69 products compared32 made in India33 with a free plan
Mozello logo

Mozello SIA

4.2App Advisor rating

Multilingual website and online store builder with a free tier and zero sales commission.

Free plan

Starts at

Free plan

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Subbly logo

Subbly

4.2App Advisor rating

Subscription box e-commerce platform.

Starts at

₹1,500/mo

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GoKwik Checkout logo

GoKwik

4.1App Advisor rating

One-click checkout for D2C brands.

Made in India

Starts at

On request

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Shopflo logo

Shopflo

4.1App Advisor rating

Checkout and conversion suite built in Bengaluru.

Made in India

Starts at

On request

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Shopify Plus logo

Shopify

4.0App Advisor rating

Enterprise Shopify.

Enterprise ready

Starts at

On request

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HealthKart logo

HealthKart

4.0App Advisor rating

Online store for sports nutrition, vitamins, supplements and wellness products sourced from brands.

Made in IndiaFreeMobile app

Starts at

Free

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SUGAR Cosmetics logo

SUGAR Cosmetics

4.0App Advisor rating

Indian makeup and beauty brand with its own online store and app for cosmetics and skincare.

Made in IndiaFreeMobile app

Starts at

Free

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Shift4Shop logo

Shift4

3.9App Advisor rating

Hosted ecommerce platform with themes, shopping cart, marketing tools and marketplace sync.

Starts at

$41/month

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Sellfy logo

Sellfy

3.9App Advisor rating

Storefront builder for creators selling digital downloads, subscriptions and print-on-demand goods.

Starts at

$22/month billed annually (Starter)

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Swell logo

Swell

3.9App Advisor rating

Headless commerce platform with APIs for custom storefronts, subscriptions and B2B catalogs.

Starts at

$29/month billed yearly (Starter)

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CS-Cart logo

CS-Cart

3.9App Advisor rating

Self-hosted ecommerce and multi-vendor marketplace software with cloud hosting options.

Starts at

On request

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Richpanel logo

Richpanel

3.9App Advisor rating

Ecommerce support helpdesk with AI agents, self-service portal and returns handling for online stores.

AI powered

Starts at

$99/seat/month; AI agent $0.20 per AI-handled conversation

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Shoplazza logo

Shoplazza

3.9App Advisor rating

Hosted ecommerce platform with an AI store builder, dropshipping and multichannel selling.

AI powered

Starts at

On request

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ShipperHQ logo

ShipperHQ

3.9App Advisor rating

Checkout shipping rate engine that controls rates, delivery dates and rules for online stores.

Starts at

On request

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ShopBase logo

ShopBase

3.9App Advisor rating

Ecommerce platform geared to dropshipping, print-on-demand and digital product sellers.

Starts at

On request

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Ordered by App Advisor rating. Nothing here is paid placement — see how we rate software.

How to choose e-commerce platforms & website builders

Add up platform fee, transaction fee, apps and theme costs — the platform subscription is often the smallest line.

Check COD, UPI and EMI support in checkout; they drive Indian conversion.

If you sell mostly on marketplaces, a multichannel order tool may matter more than the storefront.

What to look for

  • Storefront themes and mobile checkout
  • Indian payment gateways and COD
  • Shipping integrations
  • Marketplace sync (Amazon, Flipkart, Meesho)
  • Discounts, coupons and abandoned cart recovery
  • WhatsApp commerce
  • Apps and plugins
  • Analytics and SEO

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E-commerce platforms & website builders — frequently asked questions

Is Shopify good for India?+

Yes for D2C brands with budget for apps; it supports Indian gateways and shipping. Low-cost alternatives such as Dukaan, WooCommerce and Zoho Commerce suit smaller sellers.

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