Head to head · Lead generation & B2B data tools
IndiaMART vs Udaan
Pricing, features, India readiness and rating compared. IndiaMART rates highest.
| Compare | IndiaMART | Udaan |
|---|---|---|
| Category | Lead generation & B2B data tools | Lead generation & B2B data tools |
| Vendor | IndiaMART InterMESH | Udaan |
| Headquarters | Noida, Uttar Pradesh | Bengaluru, Karnataka |
| Made in India | Yes | Yes |
| Starting price | Free plan | Free |
| Free plan | Yes | Yes |
| Free trial | Yes | No |
| Published pricing | Yes | Yes |
| Deployment | cloud | cloud |
| Mobile apps | No | No |
| Founded | 1996 | 2016 |
| Best for | Startup, Small business, SMB | Startup, Small business, SMB |
| App Advisor rating | 4.8 / 5 | 4.8 / 5 |
IndiaMART: pros & cons
- +Free plan available to evaluate at zero cost
- +Built in India with GST-ready workflows and local support hours
- +30 years in business — a mature, stable product
- +One of the top-ranked lead generation & b2b data tools options in our catalogue
- −Feature depth for your specific workflow should still be verified in a demo
Key features
- B2B contact databases with verification
- LinkedIn and web prospecting extensions
- Email finder and verifier
- IndiaMART/Justdial lead sync
- Landing pages and lead forms
- Lead scoring and enrichment
Udaan: pros & cons
- +Completely free to use
- +Built in India with GST-ready workflows and local support hours
- +10 years in business — a mature, stable product
- −Feature depth for your specific workflow should still be verified in a demo
Key features
- B2B contact databases with verification
- LinkedIn and web prospecting extensions
- Email finder and verifier
- IndiaMART/Justdial lead sync
- Landing pages and lead forms
- Lead scoring and enrichment
Get an instant demo
See IndiaMART live, with an App Advisor discount
Frequently asked questions
Which is better, IndiaMART or Udaan?+
IndiaMART scores higher on App Advisor's rating (4.8/5) for pricing transparency, India readiness and maturity. The right choice depends on your workflow — request demos of both.
Is IndiaMART cheaper than Udaan?+
IndiaMART starts at Free plan and Udaan at Free. Compare per-user costs at your team size, and remember GST is added on top.
Can I switch from IndiaMART to Udaan?+
Most lead generation & b2b data tools products import CSV or Excel data; check whether historical records, attachments and integrations move too before you switch.