Loyalty and WhatsApp marketing for restaurants and retail.
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Starts at
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Sales & Marketing · Loyalty & rewards programs
Best customer loyalty software in India (2026)
Customer loyalty software sits inside Loyalty & rewards programs, so the shortlist below is drawn from that catalogue and ranked for Indian buyers.
44 products compared15 made in India13 with a free planfrom ₹1,500/mo
Customer loyalty software products
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Loyalty and referrals for Shopify.
Free plan
Starts at
Free plan
Loyalty for e-commerce brands.
Free plan
Starts at
Free plan
Loyalty and referrals in Yotpo.
Free plan
Starts at
Free plan
Loyalty and referral app for D2C brands built in India.
Made in IndiaFree planMobile app
Starts at
Free plan
Customer accounts and loyalty app for Shopify built in India.
Made in IndiaFree planMobile app
Starts at
Free plan
Affiliate and loyalty platform from Zoho.
Made in IndiaFree plan
Starts at
Free plan
Local discovery and loyalty for retailers.
Made in India
Starts at
Pay as you go
Multi-brand loyalty programme in India.
Free
Starts at
Free
API-first promotions and loyalty.
Free plan
Starts at
Free plan
Customer loyalty and engagement for retail and hospitality.
Made in India
Starts at
On request
Loyalty features for DotPe merchants.
Made in India
Starts at
Pay as you go
Enterprise loyalty platform built in Hyderabad.
Made in IndiaEnterprise ready
Starts at
On request
Gift cards and store credit.
AI powered
Starts at
₹1,500/mo
Loyalty within BiteSpeed's retention suite.
Made in India
Starts at
₹4,000/mo
Send rewards and payouts globally.
Free
Starts at
Free
Loyalty for retail and restaurants.
Starts at
₹4,000/mo
Points, rewards and VIP tier loyalty app for Shopify stores, free up to 250 orders a month.
Free planMobile app
Starts at
Free plan
Referral and waitlist campaign software with rewards, analytics and a free plan.
Free plan
Starts at
Free plan
Loyalty experience platform.
Starts at
On request
WhatsApp digital bills, loyalty and CRM for retailers.
Made in IndiaFree plan
Starts at
₹16,999/yr
Gift card and rewards platform.
Made in India
Starts at
On request
Gift cards and corporate rewards.
Made in India
Starts at
On request
Rewards, incentives and payouts platform built in Bengaluru.
Made in India
Starts at
On request
See all 44 loyalty & rewards programs products
What customer loyalty software should do
- Points, tiers and cashback rules
- Referral programmes
- Omnichannel redemption (POS, app, web)
- Gift cards and vouchers
- Customer segmentation
- WhatsApp and SMS engagement
- Shopify, Magento and POS integrations
- Programme analytics
How to choose customer loyalty software
Check POS integration — an offline retailer needs earn/burn at the counter, not just online.
Model the liability: points have a cost, and the platform should report it.
For D2C, Shopify-native apps are faster to deploy than enterprise suites.
BudgetEntry pricing starts at ₹1,500/month in this list.
India fit15 of 44 are built in India, with GST and rupee billing handled natively.
Try before you buy13 products have a free plan you can run a real month on.
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Customer loyalty software — frequently asked questions
Which customer loyalty software is best in India?+
On App Advisor's ranking, Reelo Loyalty, Smile.io, LoyaltyLion lead this list of 44 products. "Best" depends on your size and workflow, so use the shortlist tool with your budget and team size rather than taking a ranking at face value.
How much does customer loyalty software cost?+
Published pricing in this list starts at ₹1,500 per month. 13 of the 44 products have a free plan. Products sold only on request show "On request" — we never estimate a price a vendor has not published.
Is there free customer loyalty software?+
Yes — 13 of the 44 products here have a real free tier, not just a trial. Free plans usually cap users, records or transactions, so check the limit against your monthly volume before you commit.
Is there customer loyalty software made in India?+
15 of the 44 products listed are built in India. That usually means GST, TDS and UPI are handled natively, support runs in Indian hours and invoices come in rupees.
How much does a loyalty program cost?+
Shopify apps start under ₹5,000 a month; enterprise omnichannel platforms price per member or per transaction and typically start in lakhs per year.
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