1. StoreHippo
StoreHippo · Gurugram · E-commerce platforms & website builders · 4.6/5
Headless e-commerce platform built in Gurugram.
₹3,500/mo
Free trial
Compared with Etsy
- Built in India (Gurugram)
E-commerce platforms & website builders · Alternatives
Best Etsy alternatives in India (2026)
Etsy is an e-commerce platforms & website builders product from Etsy, Brooklyn, priced at Pay as you go. We compared 20 alternatives on published price, free plan, platforms and made-in-India support: 4 have a free plan, 8 are built in India.
Quick answer
The closest alternatives to Etsy are StoreHippo (₹3,500/mo), BigCommerce (₹2,400/mo), Shopmatic (₹1,000/mo), Wix eCommerce (₹1,500/mo) and Squarespace Commerce (₹2,000/mo). Swiggy Minis is the top-ranked option with a free plan. Published prices in this list start at ₹999/month.
Why businesses look for a Etsy alternative
There is no free plan
Etsy has no free tier. 4 alternatives do, which lets you test with real data before you pay.
Indian support and GST
Etsy is built in United States. 8 alternatives are made in India, where GST, TDS and UPI are usually handled natively and support runs on IST.
A mobile app
Etsy does not list an Android app. 1 alternatives do.
Etsy alternatives compared
Ranked by how closely each product matches Etsy's category, pricing model, platforms and business size, then by rating. Prices exclude GST.
| # | Software | Starting price | Free plan | Platforms | Made in India | Rating | Compare |
|---|---|---|---|---|---|---|---|
| — | Etsy (current) | Pay as you go | No | Web | No | 4.3/5 | — |
| 1 | StoreHippo | ₹3,500/mo | No | Web | Yes | 4.6/5 | |
| 2 |  BigCommerce | ₹2,400/mo | No | Web | No | 4.5/5 | |
| 3 |  Shopmatic | ₹1,000/mo | No | Web | No | 4.4/5 | |
| 4 |  Wix eCommerce | ₹1,500/mo | No | Web | No | 4.5/5 | |
| 5 |  Squarespace Commerce | ₹2,000/mo | No | Web | No | 4.5/5 | |
| 6 |  Browntape Marketplace | ₹4,000/mo | No | Web | Yes | 4.5/5 | |
| 7 |  Zepo | ₹1,500/mo | No | Web | Yes | 4.4/5 | |
| 8 |  Shopaccino | ₹999/mo | No | Web | Yes | 4.4/5 | |
| 9 |  KartRocket (Shiprocket) | Pay as you go | No | Web | Yes | 4.4/5 | |
| 10 |  Simpl Checkout | Pay as you go | No | Web | Yes | 4.3/5 | |
| 11 |  Elementor WooCommerce Builder | ₹5,000/mo | No | Web | No | 4.2/5 | |
| 12 |  Shopify | ₹1,994/mo | No | Web, Android, iOS | No | 4.6/5 | |
| 13 |  Swiggy Minis | Free | Yes | Web | Yes | 4.8/5 | |
| 14 |  Instamojo Store | Free plan | Yes | Web | Yes | 4.7/5 | |
| 15 |  WooCommerce | Free | Yes | Web | No | 4.7/5 | |
| 16 |  Shift4Shop | $41/month | No | Web | No | 3.9/5 | |
| 17 |  Sellfy | $22/month billed annually (Starter) | No | Web | No | 3.9/5 | |
| 18 |  Square Online | Free plan | Yes | Web | No | 4.6/5 | |
| 19 |  Swell | $29/month billed yearly (Starter) | No | Web | No | 3.9/5 | |
| 20 |  CS-Cart | On request | No | Web | No | 3.9/5 |
Top 10 Etsy alternatives in detail
2. BigCommerce
BigCommerce · Austin · E-commerce platforms & website builders · 4.5/5
Hosted e-commerce for growing brands.
₹2,400/mo
Free trial
3. Shopmatic
Shopmatic · Singapore · E-commerce platforms & website builders · 4.4/5
E-commerce platform for Asian SMEs.
₹1,000/mo
Free trial
4. Wix eCommerce
Wix · Tel Aviv · E-commerce platforms & website builders · 4.5/5
Online store in Wix.
₹1,500/mo
Free trial
5. Squarespace Commerce
Squarespace · New York · E-commerce platforms & website builders · 4.5/5
Online store in Squarespace.
₹2,000/mo
Free trial
6. Browntape Marketplace
Browntape · Goa · E-commerce platforms & website builders · 4.5/5
Marketplace order management.
₹4,000/mo
Free trial
Compared with Etsy
- Built in India (Goa)
7. Zepo
Zepo · Mumbai · E-commerce platforms & website builders · 4.4/5
Indian e-commerce store builder.
₹1,500/mo
Free trial
Compared with Etsy
- Built in India (Mumbai)
8. Shopaccino
Shopaccino · Jaipur · E-commerce platforms & website builders · 4.4/5
E-commerce platform built in Jaipur.
₹999/mo
Free trial
Compared with Etsy
- Built in India (Jaipur)
9. KartRocket (Shiprocket)
Shiprocket · Gurugram · E-commerce platforms & website builders · 4.4/5
Store builder that became Shiprocket.
Pay as you go
Free trial
Compared with Etsy
- Built in India (Gurugram)
10. Simpl Checkout
Simpl · Bengaluru · E-commerce platforms & website builders · 4.3/5
Pay-later checkout.
Pay as you go
Free trial
Compared with Etsy
- Built in India (Bengaluru)
Etsy alternatives by what you need
Lowest published price
Free Etsy alternatives
How to choose a Etsy alternative
- Add up platform fee, transaction fee, apps and theme costs — the platform subscription is often the smallest line.
- Check COD, UPI and EMI support in checkout; they drive Indian conversion.
- If you sell mostly on marketplaces, a multichannel order tool may matter more than the storefront.
Etsy alternatives — FAQs
What is the best alternative to Etsy in 2026?+
The closest matches to Etsy on App Advisor are StoreHippo (₹3,500/mo), BigCommerce (₹2,400/mo), Shopmatic (₹1,000/mo). They are ranked by how closely their category, pricing model, platforms and target business size match Etsy, then by rating. The best choice depends on your team size and budget.
Is there a free alternative to Etsy?+
Yes. 4 of the 20 alternatives listed have a free plan or are free: Swiggy Minis (Free), Instamojo Store (Free plan), WooCommerce (Free). Free plans usually cap users, records or transactions, so check the limits against your monthly volume.
What is the cheapest alternative to Etsy?+
Among alternatives that publish a price, Shopaccino starts lowest at ₹999/mo. Swiggy Minis also has a free plan. Prices are read from each vendor's website and exclude GST.
Is there an Indian alternative to Etsy?+
Yes. 8 alternatives are built in India, including StoreHippo (₹3,500/mo), Browntape Marketplace (₹4,000/mo), Zepo (₹1,500/mo). Indian products usually handle GST, TDS and UPI natively and bill in rupees.
Etsy vs StoreHippo: which is better?+
StoreHippo is the closest match to Etsy in our catalogue. Key differences: Built in India (Gurugram). Compare them side by side before you book a demo.
How were these Etsy alternatives chosen?+
Every product listed sits in e-commerce platforms & website builders or a category Etsy also covers, and Etsy's own products are excluded. Prices, free plans and platforms come from each vendor's official website. App Advisor does not sell any of this software.
Free shortlist
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Related alternatives
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