1. Plausible Analytics
Plausible · Tallinn · Web analytics & CRO · 4.4/5
Lightweight privacy-friendly analytics.
₹800/mo
Free trial
Compared with Fathom Analytics
- Starts ₹400/mo cheaper (₹800/mo vs ₹1,200/mo)
Web analytics & CRO · Alternatives
Best Fathom Analytics alternatives in India (2026)
Fathom Analytics is a web analytics & cro product from Fathom, Ontario, priced at ₹1,200/mo. We compared 20 alternatives on published price, free plan, platforms and made-in-India support: 8 have a free plan, 1 are built in India, and 11 start cheaper or free.
Quick answer
The closest alternatives to Fathom Analytics are Plausible Analytics (₹800/mo), LaunchDarkly (₹800/mo), Simple Analytics (₹800/mo), Supermetrics (₹3,000/mo) and Convert (₹8,000/mo). Matomo is the top-ranked option with a free plan. Published prices in this list start at ₹800/month.
Why businesses look for a Fathom Analytics alternative
There is no free plan
Fathom Analytics has no free tier. 8 alternatives do, which lets you test with real data before you pay.
Cost
Fathom Analytics starts at ₹1,200/mo. 11 alternatives start lower or have a free plan.
Indian support and GST
Fathom Analytics is built in Canada. 1 alternatives are made in India, where GST, TDS and UPI are usually handled natively and support runs on IST.
Fathom Analytics alternatives compared
Ranked by how closely each product matches Fathom Analytics's category, pricing model, platforms and business size, then by rating. Prices exclude GST.
| # | Software | Starting price | Free plan | Platforms | Made in India | Rating | Compare |
|---|---|---|---|---|---|---|---|
| — | Fathom Analytics (current) | ₹1,200/mo | No | Web | No | 4.4/5 | — |
| 1 | Plausible Analytics | ₹800/mo | No | Web | No | 4.4/5 | |
| 2 |  LaunchDarkly | ₹800/mo | No | Web | No | 4.3/5 | |
| 3 |  Simple Analytics | ₹800/mo | No | Web | No | 4.3/5 | |
| 4 |  Supermetrics | ₹3,000/mo | No | Web | No | 4.3/5 | |
| 5 |  Convert | ₹8,000/mo | No | Web | No | 4.4/5 | |
| 6 |  AgencyAnalytics | ₹5,000/mo | No | Web | No | 4.3/5 | |
| 7 |  Cometly | ₹8,000/mo | No | Web | No | 4.2/5 | |
| 8 |  Wicked Reports | ₹10,000/mo | No | Web | No | 4.2/5 | |
| 9 |  Kissmetrics | ₹20,000/mo | No | Web | No | 4.3/5 | |
| 10 |  Whatagraph | ₹20,000/mo | No | Web | No | 4.2/5 | |
| 11 |  Crazy Egg | ₹2,400/mo | No | Web | No | 4.5/5 | |
| 12 |  Matomo | Free plan | Yes | Web | No | 4.6/5 | |
| 13 |  Pirsch Analytics | $6/mo for 10,000 page views (Standard) | No | Web | No | 3.9/5 | |
| 14 |  VWO | Free plan | Yes | Web | Yes | 4.7/5 | |
| 15 |  Umami | Free plan | Yes | Web | No | 4.5/5 | |
| 16 |  Mouseflow | Free plan | Yes | Web | No | 4.5/5 | |
| 17 |  LogRocket | Free plan | Yes | Web | No | 4.5/5 | |
| 18 |  Cloudflare Web Analytics | Free | Yes | Web | No | 4.5/5 | |
| 19 |  Statsig | Free plan | Yes | Web | No | 4.4/5 | |
| 20 |  Piwik PRO | Free plan | Yes | Web | No | 4.4/5 |
Top 10 Fathom Analytics alternatives in detail
2. LaunchDarkly
LaunchDarkly · Oakland · Web analytics & CRO · 4.3/5
Feature management and experimentation.
₹800/mo
Free trial
Compared with Fathom Analytics
- Starts ₹400/mo cheaper (₹800/mo vs ₹1,200/mo)
3. Simple Analytics
Simple Analytics · Amsterdam · Web analytics & CRO · 4.3/5
Privacy-first analytics.
₹800/mo
Free trial
Compared with Fathom Analytics
- Starts ₹400/mo cheaper (₹800/mo vs ₹1,200/mo)
4. Supermetrics
Supermetrics · Helsinki · Web analytics & CRO · 4.3/5
Marketing data pipelines to sheets and BI.
₹3,000/mo
Free trial
Compared with Fathom Analytics
- Starts ₹1,800/mo higher (₹3,000/mo vs ₹1,200/mo)
₹8,000/mo
Free trial
Compared with Fathom Analytics
- Starts ₹6,800/mo higher (₹8,000/mo vs ₹1,200/mo)
6. AgencyAnalytics
AgencyAnalytics · Toronto · Web analytics & CRO · 4.3/5
Client reporting for agencies.
₹5,000/mo
Free trial
Compared with Fathom Analytics
- Starts ₹3,800/mo higher (₹5,000/mo vs ₹1,200/mo)
₹8,000/mo
Free trial
Compared with Fathom Analytics
- Starts ₹6,800/mo higher (₹8,000/mo vs ₹1,200/mo)
8. Wicked Reports
Wicked Reports · Fort Lauderdale · Web analytics & CRO · 4.2/5
Multi-touch attribution.
₹10,000/mo
Free trial
Compared with Fathom Analytics
- Starts ₹8,800/mo higher (₹10,000/mo vs ₹1,200/mo)
9. Kissmetrics
Kissmetrics · San Francisco · Web analytics & CRO · 4.3/5
Customer analytics for SaaS and e-commerce.
₹20,000/mo
Free trial
Compared with Fathom Analytics
- Starts ₹18,800/mo higher (₹20,000/mo vs ₹1,200/mo)
₹20,000/mo
Free trial
Compared with Fathom Analytics
- Starts ₹18,800/mo higher (₹20,000/mo vs ₹1,200/mo)
Fathom Analytics alternatives by what you need
Cheaper than Fathom Analytics
Free Fathom Analytics alternatives
Indian alternatives to Fathom Analytics
How to choose a Fathom Analytics alternative
- Google Analytics 4 is free and sufficient for most sites; add a heatmap tool when you have enough traffic to learn from.
- Product analytics (Mixpanel, Amplitude, PostHog) suits apps with logged-in users and events.
- Check data residency and consent tooling if you serve EU visitors or handle sensitive data.
Fathom Analytics alternatives — FAQs
What is the best alternative to Fathom Analytics in 2026?+
The closest matches to Fathom Analytics on App Advisor are Plausible Analytics (₹800/mo), LaunchDarkly (₹800/mo), Simple Analytics (₹800/mo). They are ranked by how closely their category, pricing model, platforms and target business size match Fathom Analytics, then by rating. The best choice depends on your team size and budget.
Is there a free alternative to Fathom Analytics?+
Yes. 8 of the 20 alternatives listed have a free plan or are free: Matomo (Free plan), VWO (Free plan), Umami (Free plan). Free plans usually cap users, records or transactions, so check the limits against your monthly volume.
What is the cheapest alternative to Fathom Analytics?+
Among alternatives that publish a price, Plausible Analytics starts lowest at ₹800/mo, compared with ₹1,200/mo for Fathom Analytics. Matomo also has a free plan. Prices are read from each vendor's website and exclude GST.
Is there an Indian alternative to Fathom Analytics?+
Yes. 1 alternatives are built in India, including VWO (Free plan). Indian products usually handle GST, TDS and UPI natively and bill in rupees.
Fathom Analytics vs Plausible Analytics: which is better?+
Plausible Analytics is the closest match to Fathom Analytics in our catalogue. Key differences: Starts ₹400/mo cheaper (₹800/mo vs ₹1,200/mo). Compare them side by side before you book a demo.
How were these Fathom Analytics alternatives chosen?+
Every product listed sits in web analytics & cro or a category Fathom Analytics also covers, and Fathom's own products are excluded. Prices, free plans and platforms come from each vendor's official website. App Advisor does not sell any of this software.
Free shortlist
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