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FullStory

by FullStory · Atlanta, United States · Since 2014

Digital experience analytics.

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Starting price
On request
Ask for a quote
Free trial / plan
Not advertised
Deployment
Cloud
Web
App Advisor rating
4.2
transparency & India fit

What is FullStory?

FullStory is web analytics & cro from FullStory, based in Atlanta, United States and has been building software since 2014. Digital experience analytics.

Web analytics tools measure traffic and behaviour; conversion-rate optimisation tools add heatmaps, replays and experiments; product analytics tracks in-app events. Privacy rules and cookie consent now influence tool choice as much as features.

Pricing is quoted per organisation, so ask the vendor for a proposal that matches your size.

What works well

  • +12 years in business — a mature, stable product

What to watch out for

  • Pricing is not published — expect a sales conversation before you see costs
  • No permanently free plan
  • Global vendor — check India-specific compliance (GST, TDS) and support hours before you commit

Best suited for: Mid-market · Enterprise

AI analysis of FullStory

Analysing FullStory — pricing, features, reviews and alternatives…

Generated by App Advisor's native engine from this listing's verified data — not a paid placement.

FullStory features

Category-standard capabilities plus what FullStory adds. Verify depth in a demo.

  • Traffic and acquisition reports
  • Event tracking and funnels
  • Heatmaps and session replay
  • A/B and multivariate testing
  • Product analytics and retention cohorts
  • Privacy-friendly, cookieless options
  • Consent management
  • Dashboards and alerts

FullStory pricing

Entry price

On request

Quoted per organisation after a discovery call

How FullStory charges. FullStory prices per organisation based on users, modules and implementation scope. Ask for a quote that includes onboarding, training and annual increases.

Read from the vendor's official website. Prices change — confirm on fullstory.com.

Specifications

Category
Web analytics & CRO
Vendor
FullStory
Headquarters
Atlanta, United States
Founded
2014
Pricing model
Quote-based
Starting price
On request
Deployment
Cloud
Platforms
Web
Best for
Mid-market, Enterprise
Made in India
No

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FullStory — frequently asked questions

What is FullStory?+

FullStory is web analytics & cro by FullStory. Digital experience analytics.

How much does FullStory cost?+

FullStory does not publish a price list; pricing is quoted per organisation. Request a demo through App Advisor and we will ask the vendor for a written quote.

Does FullStory offer a free trial or free plan?+

FullStory does not advertise a free plan; ask the vendor for a trial or a guided demo.

Is FullStory made in India?+

No. FullStory is developed by FullStory in Atlanta, United States, though it is used by Indian businesses.

Who is FullStory best suited for?+

FullStory suits mid-market, enterprise buyers looking for web analytics & cro.

What are the best alternatives to FullStory?+

Popular alternatives in web analytics & cro include VWO, Google Analytics 4, Matomo. Use App Advisor's compare tool to see them side by side.

How is FullStory deployed?+

FullStory is available as a cloud (SaaS) product, with web access.

About FullStory

FullStory logo

FullStory · Atlanta, United States · Founded 2014 · 1 product in our catalogue

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