1. Motilal Oswal
Motilal Oswal Financial Services · Mumbai · Personal finance & investing apps · 4.5/5
Full-service broking, research and wealth.
Pay as you go
Free trial
Personal finance & investing apps · Alternatives
Best ICICI Direct alternatives in India (2026)
ICICI Direct is a personal finance & investing apps product from ICICI Securities, Mumbai, priced at Pay as you go. We compared 20 alternatives on published price, free plan, platforms and made-in-India support: 4 have a free plan, 17 are built in India.
Quick answer
The closest alternatives to ICICI Direct are Motilal Oswal (Pay as you go), Sharekhan (Pay as you go), Acko (Pay as you go), Digit Insurance (Pay as you go) and CoinDCX (Pay as you go). Angel One is the top-ranked option with a free plan. Published prices in this list start at ₹800/month.
Why businesses look for a ICICI Direct alternative
There is no free plan
ICICI Direct has no free tier. 4 alternatives do, which lets you test with real data before you pay.
ICICI Direct alternatives compared
Ranked by how closely each product matches ICICI Direct's category, pricing model, platforms and business size, then by rating. Prices exclude GST.
| # | Software | Starting price | Free plan | Platforms | Made in India | Rating | Compare |
|---|---|---|---|---|---|---|---|
| — | ICICI Direct (current) | Pay as you go | No | Web, Android, iOS | Yes | 4.5/5 | — |
| 1 | Motilal Oswal | Pay as you go | No | Web, Android, iOS | Yes | 4.5/5 | |
| 2 |  Sharekhan | Pay as you go | No | Web, Android, iOS | Yes | 4.4/5 | |
| 3 |  Acko | Pay as you go | No | Web, Android, iOS | Yes | 4.3/5 | |
| 4 |  Digit Insurance | Pay as you go | No | Web, Android, iOS | Yes | 4.3/5 | |
| 5 |  CoinDCX | Pay as you go | No | Web, Android, iOS | Yes | 4.2/5 | |
| 6 |  ZebPay | Pay as you go | No | Web, Android, iOS | Yes | 4.2/5 | |
| 7 |  WazirX | Pay as you go | No | Web, Android, iOS | Yes | 4.2/5 | |
| 8 |  Mudrex | Pay as you go | No | Web, Android, iOS | Yes | 4.2/5 | |
| 9 |  KreditBee | Pay as you go | No | Web, Android, iOS | Yes | 4.1/5 | |
| 10 |  SBI Securities | Pay as you go | No | Web, Android, iOS | Yes | 4.2/5 | |
| 11 |  IIFL Securities | Pay as you go | No | Web, Android, iOS | Yes | 4.2/5 | |
| 12 |  Axis Direct | Pay as you go | No | Web, Android, iOS | Yes | 4.2/5 | |
| 13 |  YNAB | ₹1,200/mo | No | Web, Android, iOS | No | 4.2/5 | |
| 14 |  Interactive Brokers | Pay as you go | No | Web, Android, iOS | No | 4.2/5 | |
| 15 |  Angel One | Free plan | Yes | Web, Android, iOS | Yes | 4.6/5 | |
| 16 |  Zerodha Kite | Free plan | Yes | Web, Android, iOS | Yes | 4.6/5 | |
| 17 |  Kuvera | Free | Yes | Web, Android, iOS | Yes | 4.6/5 | |
| 18 |  Monarch Money | ₹800/mo | No | Web, Android, iOS | No | 4.1/5 | |
| 19 |  Kotak Securities | Free plan | Yes | Web, Android, iOS | Yes | 4.6/5 | |
| 20 |  Nuvama Markets | On request | No | Web, Android, iOS | Yes | 3.8/5 |
Top 10 ICICI Direct alternatives in detail
2. Sharekhan
Sharekhan (Mirae Asset) · Mumbai · Personal finance & investing apps · 4.4/5
Full-service broking with education.
Pay as you go
Free trial
3. Acko
Acko · Bengaluru · Personal finance & investing apps · 4.3/5
Digital-first car, bike and health insurance.
Pay as you go
Free trial
4. Digit Insurance
Go Digit General Insurance · Bengaluru · Personal finance & investing apps · 4.3/5
Simple digital general insurance.
Pay as you go
Free trial
5. CoinDCX
CoinDCX · Mumbai · Personal finance & investing apps · 4.2/5
Cryptocurrency exchange app for Indian investors.
Pay as you go
Free trial
6. ZebPay
ZebPay · Ahmedabad · Personal finance & investing apps · 4.2/5
Long-running Indian crypto exchange.
Pay as you go
Free trial
7. WazirX
WazirX · Mumbai · Personal finance & investing apps · 4.2/5
Cryptocurrency exchange with INR pairs.
Pay as you go
Free trial
8. Mudrex
Mudrex · Bengaluru · Personal finance & investing apps · 4.2/5
Crypto investing with curated baskets.
Pay as you go
Free trial
9. KreditBee
KreditBee · Bengaluru · Personal finance & investing apps · 4.1/5
Instant personal loans app.
Pay as you go
Free trial
10. SBI Securities
SBI Securities · Mumbai · Personal finance & investing apps · 4.2/5
Broking from State Bank of India group.
Pay as you go
Free trial
ICICI Direct alternatives by what you need
Lowest published price
Free ICICI Direct alternatives
Indian alternatives to ICICI Direct
How to choose a ICICI Direct alternative
- Check regulation first: broking apps must be SEBI-registered, MF platforms should be AMFI-registered distributors or RIAs, and lending apps must partner with an RBI-regulated lender.
- Direct mutual-fund plans save roughly 1% a year versus regular plans — a platform that offers only regular plans is costing you.
- Read the charges page, not the ad: brokerage, AMC, DP charges and platform fees add up.
ICICI Direct alternatives — FAQs
What is the best alternative to ICICI Direct in 2026?+
The closest matches to ICICI Direct on App Advisor are Motilal Oswal (Pay as you go), Sharekhan (Pay as you go), Acko (Pay as you go). They are ranked by how closely their category, pricing model, platforms and target business size match ICICI Direct, then by rating. The best choice depends on your team size and budget.
Is there a free alternative to ICICI Direct?+
Yes. 4 of the 20 alternatives listed have a free plan or are free: Angel One (Free plan), Zerodha Kite (Free plan), Kuvera (Free). Free plans usually cap users, records or transactions, so check the limits against your monthly volume.
What is the cheapest alternative to ICICI Direct?+
Among alternatives that publish a price, Monarch Money starts lowest at ₹800/mo. Angel One also has a free plan. Prices are read from each vendor's website and exclude GST.
Is there an Indian alternative to ICICI Direct?+
Yes. 17 alternatives are built in India, including Motilal Oswal (Pay as you go), Sharekhan (Pay as you go), Acko (Pay as you go). Indian products usually handle GST, TDS and UPI natively and bill in rupees.
ICICI Direct vs Motilal Oswal: which is better?+
Motilal Oswal is the closest match to ICICI Direct in our catalogue. Compare them side by side before you book a demo.
How were these ICICI Direct alternatives chosen?+
Every product listed sits in personal finance & investing apps or a category ICICI Direct also covers, and ICICI Securities's own products are excluded. Prices, free plans and platforms come from each vendor's official website. App Advisor does not sell any of this software.
Free shortlist
Not sure which ICICI Direct alternative fits?
Tell us your team size and budget and we'll send a shortlist of three.
Related alternatives
Motilal Oswal alternativesSharekhan alternativesAcko alternativesDigit Insurance alternativesCoinDCX alternativesZebPay alternativesWazirX alternativesMudrex alternativesKreditBee alternativesSBI Securities alternativesIIFL Securities alternativesAxis Direct alternativesAll personal finance & investing apps alternativesBrowse all alternatives