1. Loyalzoo
Loyal Zoo Ltd · London · Loyalty & rewards programs · 3.9/5
Points and stamp loyalty programmes for independent businesses, connected to popular POS systems.
On request
Free trial
Loyalty & rewards programs · Alternatives
Best Marsello alternatives in India (2026)
Marsello is a loyalty & rewards programs product from Marsello Limited, priced at NZ$100/mo per site (Loyalty Launch). We compared 20 alternatives on published price, free plan, platforms and made-in-India support: 7 have a free plan, 7 are built in India.
Quick answer
The closest alternatives to Marsello are Loyalzoo (On request), Magicpin for Business (Pay as you go), BOGO Loyalty by DotPe (Pay as you go), Kangaroo Rewards (₹4,000/mo) and BiteSpeed Loyalty (₹4,000/mo). Smile.io is the top-ranked option with a free plan. Published prices in this list start at ₹1,500/month.
Why businesses look for a Marsello alternative
There is no free plan
Marsello has no free tier. 7 alternatives do, which lets you test with real data before you pay.
Indian support and GST
Marsello is built outside India. 7 alternatives are made in India, where GST, TDS and UPI are usually handled natively and support runs on IST.
Marsello alternatives compared
Ranked by how closely each product matches Marsello's category, pricing model, platforms and business size, then by rating. Prices exclude GST.
| # | Software | Starting price | Free plan | Platforms | Made in India | Rating | Compare |
|---|---|---|---|---|---|---|---|
| — | Marsello (current) | NZ$100/mo per site (Loyalty Launch) | No | Web | No | 3.9/5 | — |
| 1 | Loyalzoo | On request | No | Web | No | 3.9/5 | |
| 2 |  Magicpin for Business | Pay as you go | No | Web | Yes | 4.5/5 | |
| 3 |  BOGO Loyalty by DotPe | Pay as you go | No | Web | Yes | 4.4/5 | |
| 4 |  Kangaroo Rewards | ₹4,000/mo | No | Web | No | 4.3/5 | |
| 5 |  BiteSpeed Loyalty | ₹4,000/mo | No | Web | Yes | 4.4/5 | |
| 6 |  Rise.ai | ₹1,500/mo | No | Web | No | 4.4/5 | |
| 7 |  Loopy Loyalty | $25/mo (Starter) | No | Web | No | 4/5 | |
| 8 |  Rivo | $49/mo (Scale) | No | Web | No | 4/5 | |
| 9 |  Growave | $15/mo (Entry) | No | Web | No | 3.9/5 | |
| 10 |  Poket | On request | No | Web | No | 3.9/5 | |
| 11 |  Thanx | On request | No | Web | No | 3.9/5 | |
| 12 |  Smile.io | Free plan | Yes | Web | No | 4.5/5 | |
| 13 |  LoyaltyLion | Free plan | Yes | Web | No | 4.5/5 | |
| 14 |  Yotpo Loyalty | Free plan | Yes | Web | No | 4.5/5 | |
| 15 |  Reelo Loyalty | Free plan | Yes | Web | Yes | 4.7/5 | |
| 16 |  Voucherify | Free plan | Yes | Web | No | 4.4/5 | |
| 17 |  Easyrewardz | On request | No | Web | Yes | 4.4/5 | |
| 18 |  Loyalty Juggernaut | On request | No | Web | Yes | 4.4/5 | |
| 19 |  PayBack (Zillion) | Free | Yes | Web | No | 4.5/5 | |
| 20 |  Zoho Thrive | Free plan | Yes | Web | Yes | 4.5/5 |
Top 10 Marsello alternatives in detail
2. Magicpin for Business
Magicpin · Gurugram · Loyalty & rewards programs · 4.5/5
Local discovery and loyalty for retailers.
Pay as you go
Free trial
Compared with Marsello
- Built in India (Gurugram)
3. BOGO Loyalty by DotPe
DotPe · Gurugram · Loyalty & rewards programs · 4.4/5
Loyalty features for DotPe merchants.
Pay as you go
Free trial
Compared with Marsello
- Built in India (Gurugram)
4. Kangaroo Rewards
Kangaroo · Montreal · Loyalty & rewards programs · 4.3/5
Loyalty for retail and restaurants.
₹4,000/mo
Free trial
5. BiteSpeed Loyalty
BiteSpeed · Bengaluru · Loyalty & rewards programs · 4.4/5
Loyalty within BiteSpeed's retention suite.
₹4,000/mo
Free trial
Compared with Marsello
- Built in India (Bengaluru)
₹1,500/mo
Free trial
7. Loopy Loyalty
Loopy Loyalty · Loyalty & rewards programs · 4/5
Digital stamp cards for Apple and Google Wallet, aimed at cafes, salons and small shops.
$25/mo (Starter)
Free trial
8. Rivo
Rivo Inc. · Loyalty & rewards programs · 4/5
Loyalty, referral and retention platform for Shopify brands, with a developer toolkit.
$49/mo (Scale)
Free trial
9. Growave
Growave · Loyalty & rewards programs · 3.9/5
Shopify retention suite combining loyalty points, referrals, reviews and wishlists.
$15/mo (Entry)
Free trial
10. Poket
Poket Private Limited · Singapore · Loyalty & rewards programs · 3.9/5
Loyalty and CRM platform with points, cashback, VIP tiers and referrals for retail and F&B.
On request
Free trial
Marsello alternatives by what you need
Lowest published price
Free Marsello alternatives
How to choose a Marsello alternative
- Check POS integration — an offline retailer needs earn/burn at the counter, not just online.
- Model the liability: points have a cost, and the platform should report it.
- For D2C, Shopify-native apps are faster to deploy than enterprise suites.
Marsello alternatives — FAQs
What is the best alternative to Marsello in 2026?+
The closest matches to Marsello on App Advisor are Loyalzoo (On request), Magicpin for Business (Pay as you go), BOGO Loyalty by DotPe (Pay as you go). They are ranked by how closely their category, pricing model, platforms and target business size match Marsello, then by rating. The best choice depends on your team size and budget.
Is there a free alternative to Marsello?+
Yes. 7 of the 20 alternatives listed have a free plan or are free: Smile.io (Free plan), LoyaltyLion (Free plan), Yotpo Loyalty (Free plan). Free plans usually cap users, records or transactions, so check the limits against your monthly volume.
What is the cheapest alternative to Marsello?+
Among alternatives that publish a price, Rise.ai starts lowest at ₹1,500/mo. Smile.io also has a free plan. Prices are read from each vendor's website and exclude GST.
Is there an Indian alternative to Marsello?+
Yes. 7 alternatives are built in India, including Magicpin for Business (Pay as you go), BOGO Loyalty by DotPe (Pay as you go), BiteSpeed Loyalty (₹4,000/mo). Indian products usually handle GST, TDS and UPI natively and bill in rupees.
Marsello vs Loyalzoo: which is better?+
Loyalzoo is the closest match to Marsello in our catalogue. Compare them side by side before you book a demo.
How were these Marsello alternatives chosen?+
Every product listed sits in loyalty & rewards programs or a category Marsello also covers, and Marsello Limited's own products are excluded. Prices, free plans and platforms come from each vendor's official website. App Advisor does not sell any of this software.
Free shortlist
Not sure which Marsello alternative fits?
Tell us your team size and budget and we'll send a shortlist of three.
Related alternatives
Loyalzoo alternativesMagicpin for Business alternativesBOGO Loyalty by DotPe alternativesKangaroo Rewards alternativesBiteSpeed Loyalty alternativesRise.ai alternativesLoopy Loyalty alternativesRivo alternativesGrowave alternativesPoket alternativesThanx alternativesSmile.io alternativesAll loyalty & rewards programs alternativesBrowse all alternatives