Made in IndiaFree plan
Starts at
Free plan
Optimizely
by Optimizely · New York, United States · Since 2010
Enterprise experimentation and DXP.
Web analytics & CROEnterprise ready
- Starting price
- On request
- Ask for a quote
- Free trial / plan
- Not advertised
- Deployment
- Cloud
- Web
- App Advisor rating
- 4.2
- transparency & India fit
What is Optimizely?
Optimizely is web analytics & cro from Optimizely, based in New York, United States and has been building software since 2010. Enterprise experimentation and DXP.
Web analytics tools measure traffic and behaviour; conversion-rate optimisation tools add heatmaps, replays and experiments; product analytics tracks in-app events. Privacy rules and cookie consent now influence tool choice as much as features.
Pricing is quoted per organisation, so ask the vendor for a proposal that matches your size.
What works well
- +16 years in business — a mature, stable product
What to watch out for
- −Pricing is not published — expect a sales conversation before you see costs
- −No permanently free plan
- −Global vendor — check India-specific compliance (GST, TDS) and support hours before you commit
Best suited for: Mid-market · Enterprise
AI analysis of Optimizely
Analysing Optimizely — pricing, features, reviews and alternatives…
Generated by App Advisor's native engine from this listing's verified data — not a paid placement.
Optimizely features
Category-standard capabilities plus what Optimizely adds. Verify depth in a demo.
- Traffic and acquisition reports
- Event tracking and funnels
- Heatmaps and session replay
- A/B and multivariate testing
- Product analytics and retention cohorts
- Privacy-friendly, cookieless options
- Consent management
- Dashboards and alerts
Optimizely pricing
Entry price
On request
Quoted per organisation after a discovery call
How Optimizely charges. Optimizely prices per organisation based on users, modules and implementation scope. Ask for a quote that includes onboarding, training and annual increases.
Read from the vendor's official website. Prices change — confirm on optimizely.com.
Specifications
- Category
- Web analytics & CRO
- Vendor
- Optimizely
- Headquarters
- New York, United States
- Founded
- 2010
- Pricing model
- Quote-based
- Starting price
- On request
- Deployment
- Cloud
- Platforms
- Web
- Best for
- Mid-market, Enterprise
- Made in India
- No
More software like Optimizely
Alternatives, the same vendor's other products and India-first picks.
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Optimizely — frequently asked questions
What is Optimizely?+
Optimizely is web analytics & cro by Optimizely. Enterprise experimentation and DXP.
How much does Optimizely cost?+
Optimizely does not publish a price list; pricing is quoted per organisation. Request a demo through App Advisor and we will ask the vendor for a written quote.
Does Optimizely offer a free trial or free plan?+
Optimizely does not advertise a free plan; ask the vendor for a trial or a guided demo.
Is Optimizely made in India?+
No. Optimizely is developed by Optimizely in New York, United States, though it is used by Indian businesses.
Who is Optimizely best suited for?+
Optimizely suits mid-market, enterprise buyers looking for web analytics & cro.
What are the best alternatives to Optimizely?+
Popular alternatives in web analytics & cro include VWO, Google Analytics 4, Matomo. Use App Advisor's compare tool to see them side by side.
How is Optimizely deployed?+
Optimizely is available as a cloud (SaaS) product, with web access.
About Optimizely
Optimizely · New York, United States · Founded 2010 · 1 product in our catalogue
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